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8/13/2019 Business Plan Template v8.4 (1)
1/19
Please note - The titles used in this document provide a clear structure to your business plan. You
may choose to make minor changes to suit your particular situation.
BUSINESS PLAN
Students names:
Professor: Dr.Consuelo Tantalen Smit
!"#$ % II
Business &lan 'ontents
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p....................................................................................................................2
4.....................................................................................................................................2
Eecutive summary........................................................................................................!
1 Eecutive summary "#e suggest you complete this section a$ter you have completed
the other sections o$ the %usiness Plan.&.......................................................................!
2 %usiness details...........................................................................................................4
4 'ey personnel..............................................................................................................(
)ission...........................................................................................................................*
+ #hat makes the business di$$erent.............................................................................*
(. ,egal reuirements "including regulations and licences particular to your business&
)arketing.......................................................................................................................
Pro$iling customers
.....................................................................................................................................1/
0 Pro$iling competitors................................................................................................11
1/ )anaging market risks............................................................................................12
12 Promotion and advertising......................................................................................14
335E
.....................................................................................................................................1+
1! 6tart-up costs .........................................................................................................1+
1( )anaging $inancial risks "such as7 sales are less than $orecasted or start-up $inancetakes three months longer to obtain&...........................................................................1
p.4
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Eecutive summary
1 Eecutive summary "#e suggest you complete this section a$ter you havecompleted the other sections o$ the %usiness Plan.&
()at does te *usiness does+
()at ma,es te *usiness different+
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2 %usiness details
5ompany name9
ddress9
Telephone number9
#eb page 9
,egal status9
The business :ill9"Provide a brie$ description o$ :hat your business :ill do.&
,ogo9
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! %usiness organi;ational structure "line authority-sta$$
authority&
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4 'ey personnel
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)ission
+ #hat makes the business di$$erent
Your product=service is uniue or di$$erent compared :ith thecompetition because9"Ase as many $ields as is applicable and add more i$you need to.&
5olocar sus $ortale;as y oportunidades del anBlisis 6#?T ue reali;aron
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(. ,egal reuirements "including regulations and licences particular toyour business&
(ste&s for settin- u& te *usiness +
)arketing
Page
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* )arket research
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Pro$iling customers
The customer groups you :ill be selling to are9"Ase as many $ields as isapplicable and add more i$ you need to.&
1.
2.
!.
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0 Pro$iling competitors
Ase as many $ields as is applicable in the table belo: and add more ro:s i$ you need
to.
Com&etitor name Stren-ts )ea,nesses
Do: you can you take advantage o$ your competitorsC
:eaknesses9 "Ase as many $ields as is applicable and add more i$ you need to.&
1.
2.
!.
4.
+.
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1/ )anaging market risks
#rite do:n the risks you have identi$ied9"Ase as many $ields as isapplicable and add more i$ you need to.&
1.
2.
!.
4.
+.
Do: :ill you manage these risks so that they become less o$ a
threat9"Ase as many $ields as is applicable and add more i$ you need to.&
1.
2.
!.
4.
+.
"
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11 Pricing
Do: you can calculate your prices9"Ase as many $ields as is applicable andadd more i$ you need to.&
Do: your prices compare :ith the competition9 "Ase as many $ields asis applicable in the table belo: and add more ro:s i$ you need to.&
Produ'tser/i'e 0our &ri'e(s+ 1an-e of'om&etitor&ri'es (&er unit+
easons $or the di$$erence bet:een your price"s& and your
competitorsC price"s&9
Fer material
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12 Promotion and advertising
Do: and :here :ill you promote your product=serviceG"Ase as many$ields as is applicable and add more i$ you need to.&
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2INANCE
1! 6tart-up costs
14 Euipment
Euipment 5ost per Anit
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1+ 6ourcing $inance
Total borro:ing reuirement $or the business "This helps you to understand ho:
much money you :ill need to $ind in order to close the gap bet:een your start-up
costs as :ell as the costs o$ operating be$ore your business :ill make a pro$it7 and
the money that you have available to put into the business yoursel$.&
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1( )anaging $inancial risks "such as7 sales are less than $orecasted or start-up $inance takes three months longer to obtain&
The risks that you have identi$ied $or your $inancial $orecast are9"Ase as many $ields as is applicable and add more i$ you need to.&
1.
2.
!.
4.
+.
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