Embed Size (px)
Citation preview
Business Resources for
International Management
MGT 420
Kate Randall HaleyLibrarian, Business & EconomicsUniversity of Massachusetts DartmouthClaire T. Carney Library
Key Points of ContactBusiness & Economics Librarian
– Kate Randall Haley– [email protected]– 2nd floor library, ext. 8670
UMass Dartmouth Library Reference Desk– 2nd floor library, ext. 8678– [email protected]– Live Chat service
Business Research: Management Strategic PlansCountry AnalysisIndustry AnalysisCompany AnalysisCustomer AnalysisData Collection
Management PlanningThe 86% solution: how to succeed
in the biggest market opportunity of the next 50 years / Vijay Mahajan and Kamini Banga with Robert Gunther – HF 1416.6 .D 44 .M34 2006 ( Browsing
Collection)Growing your business globally /
Robert A. Taft– HD62.4 .T33 2005
Winning in Asia: Strategies for competing in the new millenium / Peter J. Williamson– HD2906 . W 55 2004 ( Browsing Collection)
Business Information
Develop a strategic management project using the process of environmental scanning.
Library secondary resources are critical to this process. Library resources are a combination of electronic and print materials. The “E” library is available 24 hours a day.
Business InformationConsider your assigned countryAssess state of economic development
– Trade sectors, best prospects, risk
Locate financial and market informationAnalyze consumer behavior & trendsIdentify companies operating there
Develop entry strategies based on scan
UMD Library ResourcesLibrary Course and Subject Guides:
– Finding Business Information in the Library
– International Business Resources – WWW Resources for Business &
Industry
UMD Library ResourcesChoose a country from those provided
• CIA World FactBook– Current statistical, background information
• U.S. Foreign & Commercial Service Country Commercial Guides
– How to do business in any country– Most useful in identifying entry strategies
and market opportunities
UMD Library ResourcesChoose a country continued
• Library of Congress Country Studies– Deep, historical background information
• US Department of State Background Notes
– Political and economic risk assessment
UMD Library ResourcesCIA World FactBook
UMD Library ResourcesCountry Commercial Guides
Select “Country Commercial Guide” in the Report Type field, then choose your country in the Country field; Ch. 4 “Leading Sectors” gives best prospects by industry
UMD Library ResourcesLibrary of Congress Country Studies
UMD Library ResourcesUS Department of State Background Note
s
UMD Library ResourcesIdentify technological, political-
legal, economic, social-cultural and competitive environments using the following resources
Search first by country, then by industry area or other specific subject terms, such as consumer behavior, a particular product line or industry area
UMD Library Resources– ProQuest Direct– Click on “select multiple databases” to
search them all at once or select each individually; search by country in the “location” field• ABI/Inform Global• Wall Street Journal• Asian Wall Street Journal• Wall Street Journal EuropeLook for EIU Viewswire reports under
the Reference/Reports tab
UMD Library Resources– RDS Business Reference Suite– Click on “Search all databases”
to search all three simultaneously• Business & Industry Database• Business & Management Practices• TableBase [annually aggregated
data arranged by multiple categories: industry, marketing activity, consumer, expenditure, etc.]
UMD Library ResourcesIndustry overviews: from Library
databases
Mergent Online Industry Reports are arranged by industry and geographic location: North America, Asia Pacific and Europe
ISI Emerging Markets contains detailed country data (macroeconomic, industry, financial, company, etc.) on most developing countries; use it to identify potential partner or customer companies by industry area
UMD Library Resources
Mergent Industry Reports; also Country Profiles
UMD Library ResourcesISI Emerging Markets
UMD Library ResourcesIndustry overviews: Library databases
Update the information from ISI and Mergent with current articles from the ABI/Inform Global database and The Wall Street Journal family; from the RDS family of databases: Business & Industry, Business & Management Practices, and TableBase.
Use the geographic search fields in conjunction with your chosen industry area.
UMD Library Resources
UMD Library Resources
UMD Library ResourcesCompany analysisUse ISI Emerging Markets,
ABI/Inform Global and the RDS family of databases to identify specific companies by name that are operating in your chosen country
UMD Library ResourcesUse Chapter 4, Leading Sectors for
US Export and Investment in any Country Commercial Guide to identify promising industry areas, such as automotive components or information technology.
ISI Emerging Markets allows you to search for companies by sector or industry within a country, and retrieve a profile of matching firms.
UMD Library ResourcesABI/Inform Global and RDS
Business & Industry and Business & Management Practices allow searching by location (country) and industry area or NAICS codes to identify specific companies by name.
Results will be most useful to you in determining the key companies you may consider as potential partners, customers and/or competitors.
UMD Library ResourcesCompany analysis: ISI Emerging Markets, searching within China by company in the automotive industry sector
UMD Library ResourcesCompany analysis: ABI/Inform Global, using country and industry area
UMD Library ResourcesCompany analysis: RDS family, using country, industry area and SIC code in B&I
UMD Library Resources
Use print and online Library resources to examine the characteristics of your potential customers.
– International Marketing Data and Statistics
REF HA42 .I56
– Breaking into the trade game: a small business guide (US govt. online document) Breaking into the Trade Game
UMD Library Resources Use ISI Emerging Markets, ABI/Inform Global
and the RDS databases to assess consumer behavior, trends and market influences within developing countries. Both B2B and B2C trends may be available.
– ISI Emerging Markets– ABI/Inform Global– Business & Industry and Business & Management
Practices and TableBase
UMD Library Resources
Financial analysisPublic company data is readily available,
both U.S. and internationally, if your competitors or partners are publicly held.
Mergent Online– 10K and full annual report data on US
companies– 17,000 public-equivalent companies– Country profiles, including stock
exchanges
UMD Library ResourcesFinancial analysis: Mergent Online. Search by country or by index.
More information
Questions?? Kate Randall Haley is available at
[email protected] and by telephone x8670, office on second floor of the Claire T. Carney Library– Call or stop by the Reference Desk
x8678 for assistance from other librarians
