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CURATED FOR RETAILERS 5 Category COVER STORY: Innovators Discover upcoming product launches and new vendors poised to grow retail sales! PLUS... Issue 03 | Fall 2014 ProductCloset MAGAZINE + CATALOG Our retail buyers spot trends and new products for your retail store

Buyerly's Product Closet Magazine Fall '14

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This is for retail buyers who are seeking new, innovative products identified by a former Target retail buyer. If you wish to view any of the products in the magazine, just click on the appropriate link in the magazine. To view the product profile, you must be logged in. Create a free account at http://www.buyerly.com

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Page 1: Buyerly's Product Closet Magazine Fall '14

CURATED FOR RETAILERS

5 CategoryCOVER STORY:

InnovatorsDiscover upcoming product launches and new vendors poised to grow retail sales!

PLUS...

Issue 03 | Fall 2014

ProductClosetMAGAZINE + CATALOG

Our retail buyers spot trends and new products for your retail store

Page 2: Buyerly's Product Closet Magazine Fall '14

HOW CAN I LEARN MORE ABOUT THESE PRODUCTS?

Our Chief Buyer, Vanessa Ting, has selected for your consideration the five most interesting new products in the Buyerly ProductCloset™. She selected items that are unique, memorable and - based on their sales history and marketing activity - are likely to sell well in your stores. This curated collection showcases both proven emerging brands and products new to the market. We selected these items based on their unique product benefits and because they provide solutions to unmet needs. They are truly disruptive to the category and stands to add incremental sales to your retail stores. Get credit for “newness” on your shelves and try one of these pre-vetted emerging consumer brands! Buyerly has done the research for you so that you can focus on what’s important – driving sales!

#1Featured Article:

1

Category: General MerchandiseIdeal Retailers: Grocery, MassMerchandisers, Drug, Mall StoresSRP: $9.99Retail Margin: 50%

Search Term: “Click”

http://buyerly.com/content/product1377901632

Log in at www.Buyerly.com.(or if this is your first visit, create a free account)

Select “Product Closet” from the navigation menu. Enter the search term provided (e.g., “Dispenser”) in the search box to find the item you’re seeking.

OR

New ProductCategoryInnovators

Holds 50 lbs! Sold out on QVC

in 7 minutes!Patented!

Shopping bag carrierCarrying all yourbags becomes a snap!

Click “Connect Us” to ask the vendor questions or request samples.

Click on the product URL to take you directly to their product profile.(new users will need to create a free account)

Page 3: Buyerly's Product Closet Magazine Fall '14

#2

#4 #5

#3

2

Category: Toddler/Baby WalkersIdeal Retailers: Mass, Baby/KidsSRP: $35.00Retail Margin: 50%Patent Pending

Search Term: “Walker”

Category: OTC Health careIdeal Retailers: Mass, Drug,Medical SuppliesSRP: $24.00Retail Margin: 50%

Search term: “Faux Fur”

Category: Diaper/Wipes StorageIdeal Retailers: Mass, Baby/Kids, Furniture/Home DecorSRP: $39.99Retail Margin: 50%

Search term:“Dispenser”

Category: Sports/Fitness ToolsIdeal Retailers: Sports Equipment Stores,Yoga Stores, Drug, MassSRP: $19.99Retail Margin: 55%.

Search term: “Fitness”

Soft cover walkerfor correct posture

Fashionable medical boot/cast cover

Cushioned donuts forhands/knees/neck

Diapers and wipes caddy

http://buyerly.com/content/my-early-steps-baby-walker1378822802

http://buyerly.com/content/product1377652969

http://buyerly.com/content/product1377657994

http://buyerly.com/content/product1381789859

Patented!

Page 4: Buyerly's Product Closet Magazine Fall '14

Insulation lunch boxes and cooler bags evoke a sense of timelessness and simplicity.

A bath towel, a beach towel, a cover-up and a changing towel all in one.

“Psi”

“Cooler” “Towel”

http://buyerly.com/content/product1386980162 http://buyerly.com/content/product1377802645

SRP: $30.00Retail Margin: 50%

SRP: $19.99Retail Margin: 50%

Organic handcrafted soaps that inspireand give back

Quality girls leggings with colorful patterns,wild animal prints and original charactersfor a frolicking fun time.

“Live” “Leggings”

http://buyerly.com/content/product1377837350 http://buyerly.com/content/product1380038304

SRP: $8.00Retail Margin: 50%

SRP: $24.99Retail Margin: 58%

3

New Products

Category: OTC Health CareSRP: $15.00Retail Margin: 41%Currently retailers: Walgreens, CVS, Whole Foods, Babies R’ Us, REI

Psi Bands are drug-free, waterproof stylish, adjustable wrist bands worn to help those suffering from nausea.

http://buyerly.com/content/product1377728289http://buyerly.com/content/product1377728289

These are just some of the vendors in Buyerly’s Product Closet.

AS SEEN ON:

Page 5: Buyerly's Product Closet Magazine Fall '14

A porcelain mug integrated with a coaster designed to catch drips.

Sanitary dish sponge with open-weave design that dries fast and resists odors.

“Shaving”

“Floating” “Dish”

http://buyerly.com/content/product1377745698 http://buyerly.com/content/product1377911831

SRP: $30.00Retail Margin: 50%

SRP: $3.99Retail Margin: 50%

Award-winning 2-minute tooth brushing timer. Improves dental hygiene.

Patented 4-layer breath mint that worksin-mouth and in-stomach for powerful breath freshening and an invigorating experience

“Twooth” “Mint”

http://buyerly.com/content/product1377789658 http://buyerly.com/content/product1377893596

SRP: $10.99Retail Margin: 50%

SRP: $2.99Retail Margin: 40%

4

Category: Personal CareSRP: $6.99 line priceRetail Margin: 40%Currently retailers: Bed Bath & Beyond, Whole Foods, Drug/Pharmacy

Safe, natural, eco-friendly shaving essentials for men and women. Featured in Forbes.

http://buyerly.com/content/product1377797804http://buyerly.com/content/product1377797804

Create your free account at www.Buyerly.com to view all fifty of our brands!

Page 6: Buyerly's Product Closet Magazine Fall '14

J U V E N I L E P R O D U C T S M A N U F A C T U R E R S A S S O C I A T I O N

WHO WE ARE, WHAT WE DOAND HOW WE CAN HELP YOU JPMA takes pride in serving as the voice of

the industry and is committed to ensuring child safety. This includes:• Monitoring the industry’s regulatory landscape • Working to promote the industry and those

involved• Serving as the foremost resource for product

safety standards• Gathering and distributing industry statistics

The JPMA Certification seal signifies the highest level of established product testing and ensures adherence to manufacturer standards, federal and state laws, as well as some retail requirements. Be confident in the products you recommend to your customers! Trust JPMA Certification.

CERTIFIED

JPMA can aid your customer service efforts and further your business with information about:• JPMA Certification and certified

products• Safe Sleep initiatives• Safe selection and use of juvenile

products• Regulatory information impacting

retailers

SCAN HERE

JPMA is a non-profit association representing 250 manufacturers who make 95 percent of prenatal to preschool products in the market. Member companies are located in the United States, Canada, and Mexico.

WHO WE ARE:

WHAT WE DO: HOW WE CAN HELP:

95%

An antioxidant immunity supplement made with raw, superfruit: baobab from Africa.

An easy, green, washable diapering system for sensitive-skin babies.

“Superfruit” “Cloth”

http://buyerly.com/content/product1377795366 http://buyerly.com/content/product1378747025

SRP: $21.99Retail Margin: 50%

SRP: $23.99Retail Margin: 40%

Learn & play finger puppets that operate any touchscreen with the precision of a stylus and whimsy of a toy.

Beard Wash and Moisturizer for unruly and itchy beards. Softens and heals.

“Bunny” “Beard”

http://buyerly.com/content/product1382900939 http://buyerly.com/content/beard-wash-beard-butter1398462302

SRP: $4.99Retail Margin: 50%

SRP: $14.00Retail Margin: 35%

5

These are just some of the vendors in Buyerly’s Product Closet. Create your free account at www.Buyerly.com to view all fifty of our brands!

New Products (cont.)

Page 7: Buyerly's Product Closet Magazine Fall '14

Log in to www.buyerly.com to view Product Profiles which contain:

1) Marketing Plans and Media Calendars 2) Pitch presentations and line sheets 3) Current retail distribution 4) Product differentiation and reason-to-believe 5) Wholesale costs 6) Target consumer profiles 7) Additional photos of product, merchandising displays and packaging

Learn more about the brands - Request samples from vendors - Access is free

J U V E N I L E P R O D U C T S M A N U F A C T U R E R S A S S O C I A T I O N

WHO WE ARE, WHAT WE DOAND HOW WE CAN HELP YOU JPMA takes pride in serving as the voice of

the industry and is committed to ensuring child safety. This includes:• Monitoring the industry’s regulatory landscape • Working to promote the industry and those

involved• Serving as the foremost resource for product

safety standards• Gathering and distributing industry statistics

The JPMA Certification seal signifies the highest level of established product testing and ensures adherence to manufacturer standards, federal and state laws, as well as some retail requirements. Be confident in the products you recommend to your customers! Trust JPMA Certification.

CERTIFIED

JPMA can aid your customer service efforts and further your business with information about:• JPMA Certification and certified

products• Safe Sleep initiatives• Safe selection and use of juvenile

products• Regulatory information impacting

retailers

SCAN HERE

JPMA is a non-profit association representing 250 manufacturers who make 95 percent of prenatal to preschool products in the market. Member companies are located in the United States, Canada, and Mexico.

WHO WE ARE:

WHAT WE DO: HOW WE CAN HELP:

95%

6

These are just some of the vendors in Buyerly’s Product Closet. Create your free account at www.Buyerly.com to view all fifty of our brands!

Why use Buyerlyto find new vendors for your store?

What product information can I find onBuyerly?

• Our vendors are pre-vetted by Buyerly’s Chief Buyer and advised by national retail buyers from Target, Saks Fifth Avenue, Urban Outfitters and more!

• Our vendors are trained by Buyerly’s staff on how to present information to retail buyers.

• No broker fees, which means retailers and brands retain higher margins.

• Find new product to freshen your store assortments without traveling to another trade show.

Products that earn this seal have received high ratings from ourpanel of national retail buyers.

To learn more, visit Buyerly.com

Page 8: Buyerly's Product Closet Magazine Fall '14

Create your free retail buyer account today and view the newbrands we are adding daily! Sign up at: www.Buyerly.com

3835R E. Thousand Oaks Blvd.Suite 422Westlake Village, CA 91362818.350.3291www.Buyerly.com