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With the summer ahead and jam-packed with festivals, here are five acts you should not miss. TOP OF THE SCOTS ADMIRAL FALLOW RACHEL SERMANNI SIHTHE TWILIGHT SAD TWKID CANAVERAL PEEPSHOW ON THE EDGE… SPORT Hung up on whether to try climbing? An experienced rock climber shows us the ropes. Y INTERESTED? Buzz Magazine The School of Arts & Creative Industries Edinburgh Napier University Merchiston Campus Edinburgh EH10 5DT Advertising Team [email protected] 07582601458 Coordinator: Derek Allan d.[email protected] 0131 455 6133 AD PACK | 2013 @Buzz_Mag2013 /Buzz-Magazine AD PACK 2013 About BUZZ To celebrate the diverse and dynamic nature of 21 st century Edinburgh, the postgraduate publishing and journalism team at Edinburgh Napier University are proud to announce the upcoming release of the latest issue of Buzz Magazine. Aimed at both students and professionals in their 20s and 30s, Buzz will inform and amuse in equal measure, keeping readers entertained and engaged as they go about their daily lives. Featuring articles on arts & entertainment, travel, food & drink, politics, interviews and special features, Buzz has something for everyone, and will inspire its readers with innovative ways to get out and explore the city. Landing in April 2013, Buzz magazine will look ahead over the coming year and reveal an Edinburgh that locals know and love, with no tartan, haggis or bagpipes in sight. With high production values and distribution city-wide, Buzz offers local businesses the opportunity to get their message out to a discerning and highly lucrative target audience. Its year long availability ensures maximum return for your investment, and distribution in local areas mean you reach the people most likely to frequent your establishment. As well as the opportunity to advertise in a widely circulated publication, Buzz magazine is also offering businesses free online advertising for those who invest in quarter-page ads or larger. With a rapidly increasing online presence, Buzz offers an excellent opportunity to reach as wide an audience as possible. Buzz. It’s the business. What is Buzz? A 64 page magazine with the highest production and editorial values Printed in a convenient 160x240mm format – ideal for reading whilst on the move Distributed in the city’s cosmopolitan Morningside, Bruntsfield, Grassmarket, Marchmont and George Street areas Features a diverse array of articles, including food & drink, arts & culture, politics, travel and special features With a print run of 3,000 copies and an approximate readership of 12,000, Buzz is a fantastic way to advertise and drive your business! Advert sizes Full Page 160 x 240mm Half Page Landscape 160 x 120mm Quarter Page Portrait 80 x 120mm Quarter Page Banner 160 x 60mm Eighth Page Landscape 80 x 60mm Eighth Page Banner 160 x 30mm Half Page Portrait 80 x 240mm AD PACK 2013 600 neg. 300 neg. 150 75 Colour mode: CMYK — Please include 3mm bleed — Issue date: April 2013 Artwork deadline: 8 th March 2013 Payment deadline: 15 th March 2013 Files under 10mb can be supplied on email. Larger files must be supplied on disk or a file sending website All clients are requested to supply a colour proof of their advertisement Pricing PLEASE SEND ALL ADVERT FILES TO: [email protected] Full Page: Back cover portrait Full Page: Inside cover portrait Full Page: Portrait Half Page: Landscape Half Page: Portrait Quarter Page: Banner Quarter Page: Portrait Eighth Page: Landscape Eighth Page: Banner Advert Description Price (£) 750 neg. 500 neg. 250 neg. 150 75 Formats: PDF, 300dpi TIFF, 300dpi JPEG, EPS AD PACK 2013 Resolution: 300dpi All advertisements must be supplied digitally Copy requirements Advertising pack for publicising Buzz magazine, a group project undertaken as part of the MSc in Publishing.

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Page 1: Buzz Mag Ad Pack

With the summer ahead and jam-packed with festivals,

here are five acts you should not miss.

top of the scots

ADMIRAL FALLOW

RACHEL SERMANNIShe may only be twenty, but Sermanni sounds like an older, wiser soul; one who

knows the pain of a broken heart and the longing for an eternity with a soulmate. Being from the small village of Carrbridge in the Highlands didn’t stop Rachel from topping the Coalition Singles charts (compiled by the top twenty independent record stores in the UK) earlier this year with her debut EP, Black Currents. She’s also had her music played on BBC Radio 1 and 2 and supported Elvis Costello, Ron Sexsmith and Michael Kiwanuka.

The focus this year is to release her first album. “All my current songs have been toured for a long time. It’s time to set them free, and this is the right year to do that.”

If there’s one thing that defines this Glaswegian band, it’s their ability to pull a crowd. Having supported the likes of Snow Patrol and Paolo Nutini, their headline

Celtic Connections gig at the O2 ABC earlier this year was a sell out. And if that’s not enough, they’re also gaining popularity on the other side of the pond; their single Squealing Pigs was used in an episode of NBC’s Chuck, with an instrumental mix aired during the Super Bowl 2012.

Recently signed to Nettwerk, their latest album, Tree Bursts In Snow, will be released on 21st May, coming at the end of a two-month tour of the UK and Ireland.

WORDS AlexAndrA WingAte PHOtOgRAPHy nic ShAnfeld

the twilight Sad

Hailing from Kilsyth, everything about this indie-rock-meets-electro-goth trio screams

‘Scottish’ – from their broad, unmistakable accents, to their melancholic melodies.

With their latest album, No One Can Ever Know, “anti-produced” by Andrew Weatherall and selling on five continents, these guys are preparing to take over the world.

Touring is the name of the game for The Twilight Sad in 2012; having played

throughout both the UK and the US, they’ll be spending April gigging

their way through Europe.

tHE tWILIgHt SAD

they burst onto the music scene last year, and already they’re making a name for themselves. After a self-promoted first album, their second LP’s teaser tracks

have received over a quarter of a million hits. With the release of Brand New Breed’s first single, Let Go, the band made it through to the judging stage of Hard Rock Rising: The Global Battle of the Bands.

Having supported the likes of Backyard Babies and CrashDiet to sell-out crowds, this year is all about PEEPSHOW: “There aren’t really any bands in Scotland that are like us. We’re not shoe-gazing indies; we’re all about theatrics and excitement.”

When avalanche records – Scotland’s biggest independent music retailer – announced they had the best-selling album of 2010, it was no surprise that Kid

Canaveral were quickly snapped up by Fence Records.A year later and the two-boy, two-girl Edinburgh indie-pop group haven’t stopped:

they’ve gigged in New York and at SXSW, had daytime airplay on BBC Radio 1, played both Belladrum and T in the Park and toured with Fence label boss King Creosote.This spring sees the launch of a much-anticipated EP followed by their second album in October. Both full, the band promise, of more “indie-pop tunes you can move around and flail your limbs to.”

KID CANAVERAL

PEEPSHOW

on the edge…

Words Sonja KleinPhotograPhs jana eichel

SPO

RT

hung up on whether to try climbing? an experienced

rock climber shows us the ropes.

You feel Pain in your arms, and know you can’t hold on any longer. Although the

wind is cool, your hands are sweaty, and slowly your fingers slide off the grip. The moment before you fall you know it’s coming. It’s the moment you fear the most. The rope tightens when you drop into it. You’re safe.

It is this spirit of freedom and adventure, the gruelling physical challenge and the chance to overcome fears that make people take up climbing. You must believe in your own ability, simultaneously trusting your partner with your life. This adrenaline rush, a natural high, is what attracts growing num-bers of people to climbing.

The British Mountaineering Club has seen an increase in membership by 280% over the last twenty years. More than two thirds of these participants are reported to climb both indoors and out. What used to be seen exclusively as a sport for the supremely fit has now become popular among all sorts.

Ian Archibald, an experi-enced hobby climber from Edinburgh, tells Buzz, “every-one can take up climbing, it doesn’t matter how fit you are. I got into climbing through a friend who took me with her after I climbed her balcony in the middle of the night to get a pack of cigarettes out of her room for her.”

Ian climbs both with the Edinburgh University Mountaineering Club and privately with people he’s met through climbing. He recom-mends that those interested in climbing go with someone

experienced, and begin at an indoor climbing centre, moving outside as they develop skill.

“Indoor climbing has the advantage that it allows you to train in techniques, feel safe with the rope and learn your limits. The advantage of outdoor climbing is you’re not restricted to one colour but can use everything you can find to hold onto,” he explains, referring to indoor climbing walls’ colour-coded routes that allow climbers to learn different techniques.

You don’t need to have much equipment in order to start climbing; just comfortable sports clothing, a water bottle and some food. Indoor climb-ing centres provide shoes and a

Learn More Here:

edinburgh international Climbing arena ratho, south Platt hill, newbridge eh28 8aa. www.eica-ratho.com0131 333 6333

Mountaineering Club of scotlandwww.mcofs.org.uk

harness. Most centres also offer introductory courses that teach the basics of safe and efficient climbing.

So, within a short period of time, you too can be out there conquering mountaintops.

inTeReSTeD?

buzzmag.org 43

Buzz MagazineThe School of Arts & Creative Industries Edinburgh Napier University Merchiston Campus EdinburghEH10 5DT

Advertising [email protected]

Coordinator: Derek [email protected] 455 6133

Ad PAcK | 2013

@Buzz_Mag2013

/Buzz-Magazine

AD PACK 2013 About BUZZ

To celebrate the diverse and dynamic nature of 21stcentury Edinburgh, the postgraduate publishing and journalism team at Edinburgh Napier University are proud to announce the upcoming release of the latest issue of Buzz Magazine. Aimed at both students and professionals in their 20s and 30s, Buzz will inform and amuse in equal measure, keeping readers entertained and engaged as they go about their daily lives.

Featuring articles on arts & entertainment, travel, food & drink, politics, interviews and special features, Buzz has something for everyone, and will inspire its readers with innovative ways to get out and explore the city.

Landing in April 2013, Buzz magazine will look ahead over the coming year and reveal an Edinburgh that locals know and love, with no tartan, haggis or bagpipes in sight. With high production values and distribution city-wide, Buzz o� ers local businesses the opportunity to get their message out to a discerning and highly lucrative target audience. Its year long availability ensures maximum return for your investment, and distribution in local areas mean you reach the people most likely to frequent your establishment.

As well as the opportunity to advertise in a widely circulated publication, Buzz magazine is also o� ering businesses free online advertising for those who invest in quarter-page ads or larger. With a rapidly increasing online presence, Buzz o� ers an excellent opportunity to reach as wide an audience as possible.

Buzz. It’s the business.

What is Buzz?

• A 64 page magazine with the highest production and editorial values

• Printed in a convenient 160x240mm format – ideal for reading whilst on the move

• Distributed in the city’s cosmopolitan Morningside, Brunts� eld, Grassmarket, Marchmont and George Street areas

• Features a diverse array of articles, including food & drink, arts & culture, politics, travel and special features

• With a print run of 3,000 copies and an approximate readership of 12,000, Buzz is a fantastic way to advertise and drive your business!

Advert sizes

Full Page160 x 240mm

Half PageLandscape160 x 120mm

Quarter PagePortrait80 x 120mm

Quarter PageBanner160 x 60mm

Eighth PageLandscape80 x 60mm

Eighth PageBanner160 x 30mm

Half PagePortrait80 x 240mm

AD PACK 2013

600 neg.

300 neg.

150

75

Colour mode: CMYK

— Please include 3mm bleed —

Issue date: April 2013

Artwork deadline: 8th March 2013Payment deadline: 15th March 2013

• Files under 10mb can be supplied onemail. Larger � les must be supplied ondisk or a � le sending website

• All clients are requested to supply acolour proof of their advertisement

Pricing

PLEASE SEND ALL ADVERT FILES TO:[email protected]

Full Page: Back cover portrait

Full Page: Inside cover portrait

Full Page: Portrait

Half Page: Landscape

Half Page: Portrait

Quarter Page: Banner

Quarter Page: Portrait

Eighth Page: Landscape

Eighth Page: Banner

Advert Description Price (£)

750 neg.

500 neg.

250 neg.

150

75

Formats: PDF, 300dpi TIFF, 300dpi JPEG, EPS

AD PACK 2013

Resolution: 300dpi

• All advertisements must be supplieddigitally

Copy requirements

Advertising packfor publicising Buzz magazine,a group projectundertaken aspart of the MSc inPublishing.