By group1 林妙娜 蔡秀棱 李博欣 谢有群

Leaflets of propagandaFlyers is a common promotional strategies of new store openings ,and

handing out flyers can not only attract customers,but also improve the visibility of

theshop.

PromotionAs a new shop,sales promotion is a strategy to attract the customers.

Staff of  propagandaOpening a new shop needs a large relationship because that can attract m

ore 

customers.And business usually begins with friends’introduction.

Firstly, the shop should design a good cafe leaflet,and these leaflets can show its own features.

Secondly,the shop can hand out leaflets in major office complexes nearby where many business people that are considered as the target market work.

Finally, in the distribution of leaflets,we can collect consumers’ opinions at the same time,which is good for the owner to improve her coffee shop.

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 Firstly, the shop can hand out free samples of 

their products,and in this way,we can attract more 

people and let more people taste it.

Secondly,the shop can adopt a policyof membership,whichnot only can attractmore people but alsois beneficial to thosepeople who choosethe shop.

Finally,the shop can offer discounts for promotion during the holidays and festivals,e.g. the second cup for half price or buy two get one.

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Firstly,word of mouth.Business usually beginswith friends’introductio

n.They may be the first customer most of time.And in this way more an

dmore ‘friends’ may com

eto the shop.

Secondly, hire some good-looking people to take 

the partime-job.which can not only attract customes

but also inspire staffs’ work enthusiasm.

Thirdly,enter different offices and make a brief introduction on their coffee,and do different kinds ofpropaganda fordifferent groups. e.g. introduce somecoffee which is good to skin to  young ladies while introduce those that can refresh people to  some mid-age men.