DISNEY WORLDBy: Jeffery Zak Trevor Simpson

Hannah D'Amico and Julia Peirolo

History of Disney

http://www.youtube.com/v/_6Kesbfg-Ok?rel=0&hl=en_US&fs=1&M86AC-3ebb72053e0690da3a1e7f55a88d136b

Walt Disney, founder of company

Countries that We Considered

Japan –

China –

Taiwan-

Questions to consider for each country

Climate/Weather- Is there good or bad weather?Are there a lot of natural disasters?Culture/Lifestyle- What type of activities do people do for fun?how do people spend their money?Economy- How is the economy?Can people afford to go to the theme park?Population- Is there room for a theme park?is the population rural or urban?Competition- How many major parks are nearby?Are there any other amusement companies around?

China

China Cont. China has the largest population in the

world There is already a Disney World in

China overcrowded with amusement parks Large cities have also created great

pollution

China’s competition Beijing China

China Cont. • China’s government is communist• many still follow Chinese beliefs and

resent America • The communist government can be

oppressive and give people very little time for fun

Communist government Overworked and under paid citizens

Taiwan

Taiwan Taiwan is a very small island with extreme

over population The economy is 17th in the world with low

wages much poverty and disease

Overcrowding of Taiwan

Taiwan• Even though there are not many major theme

parks, only a few people have money for things like Theme Parks

• No real target market • Natural disasters could potentially destroy the

theme park

Japan

Disney World Japan The climate of Japan in the southern region

is usually warm tropical weather Japan sometime receives earthquakes and

tsunamis If Disney is located inland these disasters

are not a concern

Disney World Japan Japan has greatly embraced western ideas The Japanese like the idea of amusement

parks and rides and greatly embrace companies like Disney World

The Japanese amusement parks have been very popular

Japanese Amusement parks

Japan Cont. Japan has the third largest economy in the

world Many people will be able to afford going to the

amusement park with a GDP close to America’s

unemployment rate is at 9.1% which means their will be no shortage of labor for the park

Disney World Japan

Disney could attract a very large target market in Japanese cities

to compete with other theme Parks it would also be smart to make the theme park full of arcades and slower rides for the large elderly population

http://cnn.com/video/data/2.0/video/world/2012/02/08/lah-japan-elderly-gamers.cnn.html

Cultural Consideration Japan has a vastly different

language Japan is a much more urban

country

Cultural Consideration the Japanese tend to eat much more

seafood and rice than in America

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