What techniques are used in Make-up advertisements to

attract and sell the products?

By: Natalia

Learning Objectives

Understand how language is used in advertisements to persuade the targeted audience to buy the product.

Understand how and why the message advertisements convey impacts society negatively

Introduction

Activity

"Make Up/Cosmetic/Fragrance Advertisements." The Fashion Spot. Web. 11 May 2011. <http://forums.thefashionspot.com/f79/make-up-cosmetic-fragrance-advertisements-51913.html>.

Analysis

“Renergie Eye: Lancome” Vogue. May 2011.

“Le Rouge Infallible: L’Oreal” Vogue. May 2011.

SO WHAT?

Dove Evolution VideoDove Evolution. YouTube - Broadcast Yourself. Web. 06 May 2011. <http://www.youtube.com/watch?v=iYhCn0jf46U>.

Photoshop Technique

“Celebrities Before and After Photoshop.” Photo. Fun Gallery. 2011. 16 Feb. 2011. <http://fun-gallery.com/pictures>

Cable, Simon. “Oh well, maybe a little dab from the airbrush doesn't hurt! Kate Winslet appears completely line free as the face of Lacome.” Daily Mail. 2011. March 10. 2011 <http://www.dailymail.co.uk>

“Make up for ever's unretouched ad campaign!”. Advertisment. Teenvogue. 2011. March 17. 2011 <http://www.teenvogue.com/beauty/blogs/beauty/2011/03/make-up-for-evers-unretouched-ad-campaign.html>

Beauty Pressure Video Beauty Pressure. YouTube - Broadcast Yourself. Web. 06 May 2011. <http://www.youtube.com/watch?

v=Ei6JvK0W60I>.

“THE REAL TRUTH ABOUT BEAUTY: A GLOBAL REPORT”

September 2004

Doctors:

Dr. Nancy Etcoff – Harvard University

Dr. Susie Orbach – London School of Economics

Dr. Jennifer Scott – StrategyOne Heidi D’Agostino – StrategyOne

Commissioned by Dove, a Unilever Beauty Brand

Look for the USA in the graphs

Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi D’Agostino. "The Real Truth About Beauty: Global Report." Findings of the Global Study on Women, Beauty and Well-Being. Sept. 2004. Web. 8 May 2011. <http://www.dove.ca/en/default.aspx>.

Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi D’Agostino. "The Real Truth About Beauty: Global Report." Findings of the Global Study on Women, Beauty and Well-Being. Sept. 2004. Web. 8 May 2011. <http://www.dove.ca/en/default.aspx>.

Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi D’Agostino. "The Real Truth About Beauty: Global Report." Findings of the Global Study on Women, Beauty and Well-Being. Sept. 2004. Web. 8 May 2011. <http://www.dove.ca/en/default.aspx>.

Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi D’Agostino. "The Real Truth About Beauty: Global Report." Findings of the Global Study on Women, Beauty and Well-Being. Sept. 2004. Web. 8 May 2011. <http://www.dove.ca/en/default.aspx>.

Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi D’Agostino. "The Real Truth About Beauty: Global Report." Findings of the Global Study on Women, Beauty and Well-Being. Sept. 2004. Web. 8 May 2011. <http://www.dove.ca/en/default.aspx>.

Conclusion

Bibliography

"Celebrities Before And After Photoshop | Fun Gallery." Fun Gallery | Collection of Funny Pics and Youtube Videos Featuring Creative, Funny and Cute Fun Pictures , Animations and Videos . Web. 07 May 2011. http://fun-gallery.com/pictures/creative/celebrities-before-and-after-photoshop-2419/.

Dove. Web. 06 May 2011. http://www.dove.ca/en/default.aspx.

Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi D’Agostino. "The Real Truth About Beauty: Global Report." Findings of the Global Study on Women, Beauty and Well-Being. Sept. 2004. Web. 8 May 2011. <http://www.dove.ca/en/default.aspx>.

"Kate Winslet Succumbs to the Airbrush in Flawless New Lancome Lipstick Advert | Mail Online." Home | Mail Online. Web. 06 May 2011. <http://www.dailymail.co.uk/tvshowbiz/article-1364478/Kate-Winslet-succumbs-airbrush-flawless-new-Lancome-lipstick-advert.html>.

Vogue Magazine, May 2011 (reference)

YouTube - Beauty Pressure. YouTube - Broadcast Yourself. Web. 06 May 2011. <http://www.youtube.com/watch?v=Ei6JvK0W60I>.

YouTube - Dove Evolution. YouTube - Broadcast Yourself. Web. 06 May 2011. <http://www.youtube.com/watch?v=iYhCn0jf46U>.