E-COMMERCE By Thabang & Gorata

E-commerce E-commerce is the use of the Internet and email to buy and

sell goods. Influenced by the development of EDI and EFT

technologies Started out with telephone banking Developed to internet shopping Allows the consumer convenience There is the risk of 3rd parties accessing a users

bank details

Tele shopping

Teleshopping is when consumer purchases a product through the use of a telephone

Mostly consists of infomercials “As seen on TV products” are popular

because of infomercials

Online marketing Online Marketing is the use of the internet in order

to market goods

Useful for companies because it helps them reach more of the market

Bad for companies because some users find adverts or pop ups annoying

include banner advertising, pay per click advertising, email marketing, blog marketing, search engine marketing, affiliate marketing, and interactive advertising

Data Mining Data mining is when data is analysed in order to

find patterns in it.

Can be used for marketing, surveillance and research purposes

In the world of e commerce ,data mining can help consumers search for products of their choice

Search engines like Bing and Yahoo are used in data mining today

Spyware A type of malicious software that gradually collects a users

information without their knowledge.

Most commonly, the information is collected on the users hard drive

It can be in the form of a software virus or it can infect a machine after a new program is installed.

In the world of e-commerce spyware helps gather information about a potential client and then it is forwarded to advertisers who will be able to use it to their advantage.

Has lead to the development of anti-spyware software programs

Sources

http://searchsecurity.techtarget.com itgssyllabus.blogspot.com Wikipedia.com

Thank you for watching our presentation