BYU App Measurement Competition

Matt Belkin Senior Vice President – Emerging Business

Aaron Stern Senior HR Business Partner – HR

BYU App Measurement CompetitionCompetition Overview

Objective: Measure unique users to iPhone application

Key Dates

Kick-off–2/12

Signup Deadline–2/16

Application Development and Upload–2/16 to 3/16

SiteCatalyst Tracking–3/23 through 4/5

Finals–4/10

Rules

Create and implement app with Omniture App Measurement Solution (app must be original creation of team)

Winning Apps selected based on the total number of unique users accessing the app between March 23rd and April 5th

Reporting

Reports delivered daily from 2/16 to 4/6 to email distribution list showing views and visits.

April 19, 2023

© 2008 Omniture Inc, Confidential & Proprietary

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Awards: Top 4 Teams

BYU App Measurement CompetitionDeveloper and Upload Instructions

How to Become a Developer

Steps:

1. Sign up as a Standard Developer at: http://developer.apple.com/iphone/program/apply.html

2. Pay $99 Developer Fee

3. Develop Application

4. Upload Application

Reimbursement:

1. Submit Proof of Developer Registration and Application Upload to the Rollins Center for Entrepreneurship & Technology at BYU.

2. Receive Reimbursement for Developer Fee

April 19, 2023

© 2008 Omniture Inc, Confidential & Proprietary

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BYU App Measurement CompetitionImplementation Instructions

(1) Review Documentation

App_Measurement_for_iPhone_Implementation_Manual.pdf

BYU App Measurement Competition 2009.ppt

(2) Install App Measurement Libraries

OMAppMeasurement.h (Objective-C header file)

libOmnitureAppMeasurement-iPhoneSimulator.a (Simulator Library)

libOmnitureAppMeasurement-iPhoneDevice.a (Production Library)

(3) Instantiate Instance

Reference iphone_config.h

Set app name in config: s.pageName = @"app_name";

(4) Call Collection Methods to Send Analytics

(void)viewDidLoad {

s.prop1 = @"app_name_action_name";

[s track];

}

April 19, 2023

© 2008 Omniture Inc, Confidential & Proprietary

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Notes

• Makes direct HTTP 'GET' request

• Includes simulator library

• Can be configured to measure links or “pages”

• Can measure micro or macro activity

BYU App Measurement CompetitionValidation

(1) Use Simulator Debugging Console to Verify Requests

(2) Review Competition Dashboard to Ensure Access is Measured

App Measurement Team Report

App Action Report

(3) Offline Activity is Not Measured

(4) Metrics

Dashboard: Views and Visits (frequency)

Judging: Unique Users (reach)

April 19, 2023

© 2008 Omniture Inc, Confidential & Proprietary

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