BYU App Measurement Competition
Matt Belkin Senior Vice President – Emerging Business
Aaron Stern Senior HR Business Partner – HR
BYU App Measurement CompetitionCompetition Overview
Objective: Measure unique users to iPhone application
Key Dates
Kick-off–2/12
Signup Deadline–2/16
Application Development and Upload–2/16 to 3/16
SiteCatalyst Tracking–3/23 through 4/5
Finals–4/10
Rules
Create and implement app with Omniture App Measurement Solution (app must be original creation of team)
Winning Apps selected based on the total number of unique users accessing the app between March 23rd and April 5th
Reporting
Reports delivered daily from 2/16 to 4/6 to email distribution list showing views and visits.
April 19, 2023
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Awards: Top 4 Teams
BYU App Measurement CompetitionDeveloper and Upload Instructions
How to Become a Developer
Steps:
1. Sign up as a Standard Developer at: http://developer.apple.com/iphone/program/apply.html
2. Pay $99 Developer Fee
3. Develop Application
4. Upload Application
Reimbursement:
1. Submit Proof of Developer Registration and Application Upload to the Rollins Center for Entrepreneurship & Technology at BYU.
2. Receive Reimbursement for Developer Fee
April 19, 2023
© 2008 Omniture Inc, Confidential & Proprietary
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BYU App Measurement CompetitionImplementation Instructions
(1) Review Documentation
App_Measurement_for_iPhone_Implementation_Manual.pdf
BYU App Measurement Competition 2009.ppt
(2) Install App Measurement Libraries
OMAppMeasurement.h (Objective-C header file)
libOmnitureAppMeasurement-iPhoneSimulator.a (Simulator Library)
libOmnitureAppMeasurement-iPhoneDevice.a (Production Library)
(3) Instantiate Instance
Reference iphone_config.h
Set app name in config: s.pageName = @"app_name";
(4) Call Collection Methods to Send Analytics
(void)viewDidLoad {
s.prop1 = @"app_name_action_name";
[s track];
}
April 19, 2023
© 2008 Omniture Inc, Confidential & Proprietary
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Notes
• Makes direct HTTP 'GET' request
• Includes simulator library
• Can be configured to measure links or “pages”
• Can measure micro or macro activity
BYU App Measurement CompetitionValidation
(1) Use Simulator Debugging Console to Verify Requests
(2) Review Competition Dashboard to Ensure Access is Measured
App Measurement Team Report
App Action Report
(3) Offline Activity is Not Measured
(4) Metrics
Dashboard: Views and Visits (frequency)
Judging: Unique Users (reach)
April 19, 2023
© 2008 Omniture Inc, Confidential & Proprietary
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