Cabelas Successful A company that I have a lot of knowledge in
A good example of how to manage a corporation
Slide 4
The history Cabelas was started in 1961 by Dick Cabelas, it
original was started in his kitchen tying Fly fishing lures and has
evolved like they say, the worlds foremost outfitter In 1963
Cabelas mailed its first catalog In 1964 Cabelas opened the first
retail store In 2005 it hit the public stock exchange for the first
time in the companies history
http://www.cabelas.com/content.jsp?pageName=CompanyHistory
Slide 5
Cabelas Competitors Outdoors Company that would include, Bass
Pro Shop, Gander Mountain, Scheels, and Dicks sporting good
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Cabelas Mission Statement As the World's Foremost Outfitter, we
passionately serve people who enjoy the outdoor lifestyle by
delivering innovation, quality, and value in our products and
services. The future vision for Cabelas is too expanded with the
numbers of retail stores, and continue to focus on being a direct
marketer for other outdoors equipment. Also with the online
shopping trend they have created a Cabelas Visa@ rewards card which
keep in touch with customers that are unable to travel to a retail
store
Slide 7
Structure It is a board of directors, the chairman is James W
Cabelas, the brother of founder Dick Cabelas. It is a Polycentric
structure, they promote employees up the ranks of the company
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Locations Cabelas has retail stores in the United States and
Canada so not having many stores in different counties really hurts
how global they are, they do allow for international shipping but
they do not have a retail store overseas.
Slide 9
Global Challenges Cabelas has a few global challenges, they
just do not have any store locations overseas. Offer hunting trips
in Europe and Africa but they do not feel the need to expand the
company to a huge global market. They continue to focus on adding
store locations in the U.S and Canada.
Slide 10
Employee Skills Superior Customer Service Our customers are our
reason for being the center of everything we do. We listen to our
customers to provide personalized service that is focused on their
needs. We consistently provide our customers with quality,
innovation, and value in our products and services when, where, and
how they want them. Quality Products and Services Cabalas is
committed to providing high-quality products and services at an
exceptional value. Our focus on high quality guides us in all
decisions we make. We build strong relationships with suppliers to
guarantee our customers receive the quality they deserve and
expect. Integrity and Honesty Integrity and honesty are the
soundness of our moral character. We believe in doing what is right
even when no one is watching. Integrity and honesty are fundamental
in how we deal with others and operate our business. Cabalas
insists on uncompromised integrity and honesty from everyone in all
their duties. Respect for Individuals Cabalas most valuable asset
is its employees all of whom make important contributions to our
Company. Cabelas respects the uniqueness of every individual by
honoring differences and placing value on diversity, all while
maintaining a spirit of teamwork. Excellence in Performance Cabelas
strives for efficiency and excellence in performance in every
aspect of our business. We provide a creative atmosphere in which
employees are encouraged to be innovative and far thinking, while
providing the expertise to meet the needs of our customers
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Work Schedule Yes, just like any big retail store the employees
work in 7 hour shifts and are allowed to switch shifts with another
employee if it is a mutual agreement Store hours are:
Monday-Saturday 8:00 AM- 9:00PM Sunday 9:00AM-8:00PM
Slide 12
Company Culture They have the outdoorsy feel and a unique
culture, they try to make a culture that makes the people feel like
they are a part of something. The unique culture is what draws
people to the store
Slide 13
Social Responsibility Cabelas feels like they have a
responsibility to pass on the outdoors tradition to future
generations, and to allow those that are unable to get out in the
outdoors to make it accessible to them
Slide 14
Cultural issues Cabelas are centered on the Midwest and they do
not appeal to people on the east coast, they are not full a
sporting goods store. They specialize in outdoors activities like
hunting and fishing.
Slide 15
Company plans Cabelas appeals to more of a Midwest rural male,
they do not have products that would be used by an individual
living in the middle of New York City. Also they are not located in
any other countries besides the United States and Canada. They have
their target market and stick with it other than try to expand into
new markets
Slide 16
The Cabelas Innovation Cabelas are innovative in a few
different ways, they are the first store to product their own brand
labeled products and also stock the shelves with their companion
acting like as a retail store. Also they are the first outdoors
company to have a website that sells products, they started the
website in 1998. Also they offer guided hunting trips to various
locations and design their own video games series, something which
none of their competitors do. They continue to come out with new
designs of their products each year and find new products to design
and put their name on.
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SWOT Strengths- wide range of products, strong loyal customer
base, in a wide range of different types of markets for the
outdoors Weakness- Not many retail locations, not appealing to all
individuals, only located in 2 different countries
Opportunities-Continue to grow guiding service, still can expand
into new locations, expand into different markets like sporting
goods Threats- Gander Mountain, Scheels, Bass Pro Shop, all these
sell products cheaper but Cabelas tries to beat that by selling
quality or quantity Technology has helped Cabelas in the past,
their online website was a huge success, and they continue to make
new products that have the latest technology, overall technology
has done good for them, Economy has an affect because during the
recession people were not going to spend their money at such an
expensive store, but they have bounced back their stock price is 67
dollars a share and rising. Demographics has hurt them in the past
because lack of retail stores. Online shopping has really helped
with that situation and they continue to look into new areas to
expand the number of retail stores. Consumers are always interest
if they hunt and fish, they always have the newest stuff and even
though they might not buy a product they will look to see whats
available
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Threats Companies: Gander Mountain, Bass Pro shop, Scheels,
Dick sporting goods I feel like during a rescission it is important
for managers to put on more sales and lower the prices of the
prices so that they are close to the competitors.
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Company goals Expanding locations would be the first one, and
then sales would be second. Set a number higher each quarter in
sales is always a good goal. The one goal cabalas always has each
quarter is to make sure that they make the customer happy and try
to sell the best product possible. Making sure the customer is
happy is always the number one goal for the company. it is what
they built the mission statement and company around
Slide 20
Opportunities Cabelas has always been innovative as far as
finding different products to market. But they need to keep up with
the technology and still be able to provide the best products for
customers. They have some of the best engineers in the business
that help design Cabelas products, also they stay in touch with
Professional outdoorsman to see what they want out of the products
they use. Expanding into new locations, that is always an
opportunity for the company
Slide 21
Controlling the organization Like any organization, the best
bet for controlling the organization would be by using the 3 step
controlling process. Measuring actual performance, taking
managerial action, comparing actual performance against standard
and setting up goals and objectives. SAP has helped Cabelas with
this by keeping up inventory and by seeing what sales rep has sold
the most product. If I was managing a Cabelas store I would compare
the sales of certain products that have a group like an ice auger
in the fall right before the season start with what we sold last
fall and see how well we did. If we did not do that well this year
I would look at the performance at our sale reps and see if there
is a difference. Also if a product is struggling would have a sale
on the item to move more product and see if it would turn a better
product. This would be on of the techniques I would use.
Slide 22
Value Chain management Cabelas benefits from the value chain
strategy by using technology investment They use this to design and
produce the latest products in the industry and by selling the
latest products also
Slide 23
Some recent news about Cabelas Cabelas are opening up three new
store locations The locations are Short Pump Virginia, Ammon Idaho,
Fort Oglethorpe Georgia
Slide 24
Sap SAP designs software using computers to fit a businesss
needs. They help business with pretty much anything that would make
they operate a lot smoother. Cabelas uses SAP to organize inventory
in all of the stores including the online website and in the
warehouses. They can track were the product moves and at what
price.
Slide 25
ERP ERP integrates internal and external managerial information
for a company. This technology makes it easier for business to keep
in touch with what is going on inside and outside the organization.
Cabelas can use this by looking at certain trends of what is
selling in stores and planning what to put on the shelves. Then
this software will organize inventory and will keep track of who is
selling the most product on the floor. The retail store can put the
best sales reps on the floor in charge of handling the customers.
Then they can use the control process to look at the performance
against other retail stores and see how well they actually
did.
