Cabot Church of Christ Branding Guideline

8/3/2019 Cabot Church of Christ Branding Guideline

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Branding Guidline 2011



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contents1

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67

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introduction

mission statement

our purposethe logo

the logo (what not to do)

typography

color palette

internal collateral

internal collateral design

style sheet & paper identity



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introduction

Cabot Church of Christ is responsible for making surethat the graphics and style used in Cabot Churchof Christs publications and presentations are

consistent in communicating the heart of our purposeand mission as followers of Jesus Christ. Please followthese guidelines whenever possible when developingchurch materials. The standards in this guidebook aresubject to change. For the most current version, pleasecontact the church oce:

Cabot Church of Christ500 N. Second St.Cabot, AR

501-843-5688



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mission statementA

t Cabot Church of Christ, we are a big, warmheartedfamily. We are all dierent – we are from dierentbackgrounds and dierent walks of life, but one

thing brings us all together to the table. We are allfollowers of Jesus Christ, devoted to serving Him and toserving one another in love. Located in Cabot, Arkansas,we are a small to mid-size congregation that is whollydedicated to sharing the abundant life we have in JesusChrist with others. We meet regularly for churchservice, fellowship, and ministry meetings and strive in

every way to be warm, welcoming, and loving to eachother and to members of the surrounding community.Our primary goal is to spread the love and good newsof Christ to others, and to nurture and support oneanother as we live together toward Heaven. We are afamily of hope, and there is always a place for you atthe table. We want you to get to know the heart of ourfamily, and we’d like to get to know you too. So please,come on in and share a good old-fashioned southernmeal with us, and let us hear your story.



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our purposeA

t Cabot Church of Christ, we strive to be completelyunied in the way we communicate our missionas followers of Christ. We want to ensure that the

way we represent ourselves portrays a consistent imagethat clearly reects the character of our Cabot Churchof Christ family, as we strive to reect the heart of Jesusin everything we do. There are six basic componentsof our visual identity that we have set as guidelines forcreating and maintaining church-related materials:

Voice/Paper Identity – Actions speak louder than

words, but when words must speak, our tone can speakvolumes.

Logo – Graphics are the best way for us to convey aunied image.

Colors – Colors translate into feelings. Feelings helpus relate.

Typography – Consistency in typographic designhelps with clarity and organization.

Internal Communication/Collateral – Memos, let-terheads, envelopes…basic layouts to use as guidelines.



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the logo

full logo partial logo

grayscale logo dark color logo



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the logo (what not to do)

do not

alter anycolors

do not changetext placement

do not useunauthorized

fonts

a place for you, among a people ofhope.

cabotof christchurch

a place for you, among a people ofhope.

cabotof christchurch



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typography

jura (uncapitalized only)

a b c d e f g h i j k l m n o p q r s t u v w x y z

Champagne & Limousines

a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

LOGO & HEADLINES

BODY COPY

Gentium Plusa b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

cabot church of christ

Cabot Church of Christ

Cabot Church of Christ



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color paletteCOLOR PERSONALITY

The Cabot Church of Christ ocial colors convey afriendly, warm, and homey feeling. We want viewers tofeel comfortable, welcome, and optimistic when theysee our logo and designs. The warm sunshine yellow

conveys feelings of contentment, optimism, hospitality,and comfort, while also helping the visual aspects jumpo the page. The soft sky blue conveys a sense of safety,security, and stability. The bright fern green acts as acheerful accent and relates to images of growth, newlife, and a fresh start.

COLORS AND USEThe ocial Cabot Church of Christ colors are PMS 394(sunshine yellow) and PMS 3005 (soft sky blue). A thirdocial color, PMS 360 (bright fern green) may also beused for complimentary designs and accents as outlinedbelow. Headline text uses PMS 431, a dark stoney grey.Use only approved original Cabot Church of Christ digital

logo les.

PROCESS COLOR BUILD, RGB AND HEX EQIVALENTS

For printing in four-color, process inks, and Web use,please use the following custom-built hex codes andtints for the most accurate replication of the ocialPMS colors.

PMS 394HEX: #f0ff3d

PMS 360HEX: #6bff33

PMS 3005HEX: #00a0fa

PMS 431HEX: #525b5c

C: 6M: 0Y: 76K: 0

C: 58M: 0Y: 80K: 0

C: 100M: 36Y: 0K: 2

C: 11M: 1Y: 0K: 64



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internal collateral



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internal collateral



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PAPER IDENTITY•Paper should always be in portrait position

if a booklet is being made.•White paper is the only acceptable color.•8 1⁄2 x 11 will be used by default unless

special size is requested•Paper should not have any type of texture,pattern, or any other characteristic notaddressed in this guideline.

STYLEAll the elements must work together to

communicate the style and message of CabotChurch of Christ. Remember to direct thereaders’ attention to the most importantinformation, which must be structured sothat it ows. Always keep it simple.

HEADLINES• The font size should never be larger than

70pt., but not smaller than 40pt.• Knema or Opicio

• Never italicize the headline• Do not tilt, distort, or add special eects• Required to be at least 3 picas from body

copy• Headline is preferred to be black, but any

color from the color palette is acceptable

BODY COPY• The rst letter of the rst paragraph of

an article should always be a drop cap.• Drop cap=3, Drop cap font is Knema• Font should be Gentium Plus ; size 15•Body copy is not permitted to have any

other font.• Copy should be one color, preferably black.• Always left justied• No hyphens• If paper is ever in landscape position,

text is split into two columns

QUOTES AND PULLED OUT POINTS

• Opicio, between 30pt. and 60pt.• Use a color other than black.• Tilting and rotating is acceptable in this

situation• At least 4 picas away from body copy• Do not italicize• The quote should be at least 10pts. smaller

than the headline.• Dictionary of Choice: Merriam Webster’s

Collegiate Dictionary

LOGO• The word “Cabot” uses the font Jura• The phrase “Church of Christ” uses the

font Champagne & Limousines.• “A place for you among a people of hope”

is also in Jura.

paper identity/ style



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Cabot Church of Christ500 N. Second St.

Cabot, AR501-843-5688

Documents

Cabot Church of Christ Branding Guideline