Cad Bury Php App 01

8/6/2019 Cad Bury Php App 01

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CADBURY INDIA LIMITED

Presented by : MOHAMED KAMAL

Under Guidance Of: Dr. Anand


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INTRODUCTION TO THE PROJECT

OBJECTIVES OF THE STUDY To understand the Indian confectionary market

To understand Cadburys share in Indianconfectionary market.

To analyze the strength of Cadbury in the

chocolate segment.

To analyze & understand the reasons of loyaltyof customer towards the brand Cadbury.


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CONFECTIONARYMARKET IN INDIAIndian confectionary industry:1) Chocolates2) Hard boiled candies3) clairs and toffees4) Chewing gums5) Lollipops6) Bubble gums7) Mints and lozenges

Total confectionary mkt: Rs.41 bn

Total Vol. turnover : 2,23,500 tpa

Consumption: Urban :73% &Rural : 27%


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KRAFT FOOD INC.

Company Profile Worlds no.2 company in Food products like

snacks, confectionaries, and quick meals

Annual turnover: $ 50bn.

Business spread worldwide in 160 countries.

Employees : 1,40,000

Operations in 70 countries


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CADBURYINDIA

Established in India: 1948

Manufacturing facilities at:1) Thane, 2) Induri (Pune), 3) Malanpur (Gwalior),4) Bangalore 5) Baddi (Himachal Pradesh)

Operates in India in 4 categories viz.

1) Chocolate confectionary2) Milk food drinks3) Candy4) Gum


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PRODUCTS (IMPULSE CATEGORY)

Cadbury dairy milk 5 Star Perk Celebrations clairs Gems Halls Bubbaloo Bournville


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RESEARCH METHODOLOGY

Method of Sampling- Convenience sampling

Sample size : 50

Data source :- Primary data : Questionnaire & Interview- Secondary data: Internet, Journals etc.

Research instrument : Questionnaire

Data Interpretation & Analysis


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ANALYSIS

1) Aware of Cadbury? 2) Source of awareness?


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ANALYSIS

3) Which Cadbury chocolate do you purchase the most?


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ANALYSIS

4) Other than cadbury? 5) Which pack size?


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ANALYSIS

6) How frequently do you purchase Cadbury chocolates?


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ANALYSIS

7) Impulse purchase ? 8) Availability?


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ANALYSIS

9) Which of the factors affect your purchase?


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ANALYSIS

10) How important are the factors ?


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ANALYSIS

Response

No, not at all (60%)

I may consider (24%)Cant's say (16%)

11) Will you stop buying Cadbury, if new brand appears in Market?


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FINDINGS

synonym for the word chocolates. Cadbury dairy milk (CDM) is flagship brand aiming to replace traditional gifting options like

Mithais and dry-fruits All occasion item & targeted towards whole

family Medium size is preferred. Small size packs

targeted for rural market Brand loyalty towards Cadbury is very high Brand name, quality & flavor are most important

factors


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RECOMMENDATIONS Cadbury should bring out new products for

health conscious people It should continue to promote itself as substitute

to mithai Choco-biscuits should be introduced Should use Indian ads and avoid global ads in

India Should consider attractive display or its own

Chocolate boutique (retail store). Special chocolates for Christmas should be

introduced e.g. rum, champagne flavored New flavors like strawberry,orange,vanilla etc.


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CONCLUSION

There is an immense scope for chocolate industryin India

Indian chocolate industry is unique mix with

extreme consumption patterns, attitudes, beliefs,income level and spending Understanding consumer preferences and

demands is the key to growth Pricing, quality , flavors and pack size are some

of the important factors Economical distribution using proper supply

chain management is necessity Brand loyalty should be maintained


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THANK YOU

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Cad Bury Php App 01