PRESORTED STANDARD

U.S. POSTAGE PAIDPERMIT NO. 32

CAPITOLA, CA 95010

HAPPY HOLIDAYS FROM THE CAPITOLA-SOQUEL CHAMBER OF COMMERCE!We wish you a joyous and peaceful holiday season and look forward to working with you in the New Year. The Capitola-Soquel Chamber office will be closed December 20 through January 4. Due to our holiday schedule, we will not mail a newsletter in January. Next newsletter Feb 1st! Cheers!

CAPITOLA VILLAGE HOLIDAY OPEN HOUSE & TREE LIGHTING DEC 6 1 – 5:30PMThis inaugural event will combine both the Community Caroling and the Tree Lighting Ceremony, of years past, into a larger, more family oriented daytime event, which also supports local businesses. Families will enjoy a fun filled day of performances, activities and shopping while strolling through the festive and enchanting streets of Capitola Village.

Capitola Village businesses will be giving away over $2500 in gift certificates during the event. There will be prize drawings every half hour, with a Grand Prize drawing at 5pm. Many shops will be offering discounts and treats for customers, such as cookies, cider or featuring a local artist.

Inside the Capitola Mercantile, children will enjoy complimentary face painting, cookie decorating sponsored by Whole Foods Market, and ornament making. Shadowbrook Restaurant and Paradise Beach Grille will be providing tasty bites and beverages. There will be musical performances in front of the Mercantile by The New Brighton Middle School Band and the Soquel High Jazz Singers who will also perform in front of the Mercantile before leading caroling through the Village.

Children will want to keep an eye out for the Christmas Fairy who will be sprinkling fairy dust around the Village while passing out candy canes and posing for photos with the kids. Village businesses will also kick off a Window Display Contest this year. Be sure to vote for your favorite display. All votes will be entered into the Grand Prize Drawing at 5pm. The event will conclude with a Tree Lighting in front of Quality Market at 5:30pm. For more information contact the Capitola-Soquel Chamber at 831-475-6522 or visit http://www.capitolachamber.com/events/

BARGETTO WINERY ART IN THE CELLARS DEC 6 & 7Shop for fine art and gifts from local artists on Dec 6 & 7 from 11am to 5pm at Bargetto Winery’s historic cellars located at 3535 N. Main Street in Soquel. Purchase a festival glass and enjoy wine tasting while meandering throughout the cellars filled with fantastic art and gift options. More info at www.bargetto.com or call 831.475.2258 x 10.

HOLIDAY GALA AT WHOLE FOODS MARKET CAPITOLA DEC 6Join Whole Foods Market Capitola on Sat, Dec 6 from 9 – 11pm for a festive evening at their annual Holiday Gala. Enjoy Wine Tasting (first 100 people receive a custom wine glass), Food Tasting, Live Music and DIY Gift Ideas. Tickets: $10. *Must be 21 or older to attend*. Tickets available in store at the customer service booth, or online at http://bit.ly/WFMCAPGALA. 1710 41st Ave, Capitola.

BUSINESS SHOWCASE AT THE CAPITOLA MALL FEBRUARY 19, 2015 4-7PMRegister now for the 29th annual Aptos & Capitola-Soquel Chambers of Commerce Business Showcase at the Capitola Mall…the most successful networking and promotional event of the year! This is your prime opportunity to meet, greet and showcase your business to over 4,000 attendees. The gourmet food and wine pavilion offers an excellent opportunity for restaurants, caterers, wineries and breweries to showcase their specialties. Complete the registration form inside this newsletter, call the Capitola-Soquel Chamber at 831.475.6522 or visit www.capitolachamber.com/events.

Capitola Soquel Chamber of Commerce716-G Capitola AvenueCapitola, CA 95010831.475.6522 FAX: 475.6530email: capcham@capitolachamber.comwww.capitolasoquelchamber.com

www.facebook.com/CapitolaSoquelChamber

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Founded in 1941, the Capitola-Soquel Chamber of Commerce is a non-profit 501c(6) membership supported organization serving the community as an information center and is often the first stop for residents, professionals, visitors and those relocating to the area to seek assistance. The Chamber provides a variety of benefits to area businesses and opens the door for community involvement. A strong Chamber of Commerce helps to build and maintain a robust business environment which in turn sustains a healthy and vibrant community.

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ADVERTISING | MARKETINGPACIFICPUBLISHING.COM 462.5700

DECEMBER 2014

This Issue

2 3 4

Calendar of Events

VISITwww.capitolasoquelchamber.com

for the complete calendar

Free 3-Hour Parking in Capitola Village

1-5:30pmCapitola Village Holiday Open HouseMore info www.capitolachamber.com/events

11am-5pmBargetto Winery Art in the Cellars

9-11pmWhole Foods Market Capitola Winter GalaTickets $10. Must be 21+

Managing Human Resource IssuesFree seminar. RSVP online www.capitolachamber.com/events

4 – 7pmBusiness Showcase at the Capitola MallRegistration & info at www.capitolachamber.com/events

6 – 9pmAnnual Community Awards CelebrationSeascape Golf Club

12/6

1/13

2/19

3/19

12/6

• Uncle Nathan’s Day• The Santa Cruz County Volunteer Center

• Chaminade Resort• American Pickers• Free Seminar for Employers

• Capitola Village •Holiday Open House• Business Showcase• Thrive

11/26-12/25

12/6-12/7

Member News

CAPITOLA SOQUEL CHAMBER OF COMMERCE DECEMBER 2014

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Chamber Notes

Member News

UNCLE NATHAN’S DAY PARTY DEC 13Peter Dwares and the Capitola Mercantile will host the 34th annual Uncle Nathan’s Day Party for disadvantaged youth on Saturday, December 13 from 11am to 5pm. The Capitola Mercantile is located at 115 San Jose Avenue in Capitola Village. This year’s celebration will include entertainment, balloons, food, the Grinch and Santa Claus. The Capitola Fire Department will stop by with a fire truck. In the afternoon, up to 200 children and adults will have the opportunity to ride the historic Felton Steam Train in the Redwoods, a tradition where each child receives a gift. The event is free for children and their families. Space is limited for the train ride, and reservations are required by calling Eric Yee at 510-326-6158.

Uncle Nathan’s Day is an annual Christmas/Hanukkah party in Capitola for children in need. This wonderful production has been sponsored since 1980 by businessman Peter Dwares, with the help of merchant partners. “Uncle Nathan’s Day is about giving disadvantaged children an opportunity to have fun and know that there are people who love and support them”, said Peter Dwares, President of the Dwares Group and sponsor of Uncle Nathan’s Day.

BOARD OF DIRECTORSCHRISTINE MCBROOMCHAIR PERSON

JOYCE MURPHYCHAIR-ELECT

KATY MICHELSONVICE-CHAIR OF FINANCE

DENNIS NORTONSECRETARY

NANCY FALCONIMMEDIATE PAST CHAIR

ANDREW ARENSONEquity Marketing Solutions

MATT ARTHURCapitola Beach Co.

SONDI CARCELLOIt’s Wine Tyme

JILL CLINEComerica Bank

MARK GONZALEZCapitola Police Department

NIKKI HOLTZINGERBay Federal Credit Union

MARY JO MANNSanta Cruz Sentinel

RICK MELROSELina Floral

LISA MURPHYCity of Capitola

KRISTIN ROHANTheRohans.com

MIKE TERMINITriad Electric

MICHAEL WILSONWells Fargo Bank

Telephone/Fax:475.6522 / 475.6530Chamber Address:716-G Capitola Avenue (in the Plum Gardens Center) On the Web:capitolasoquelchamber.comE-mail:capcham@capitolachamber.com

Staff: (Left to Right) Carrie Arnone, Membership Services DirectorToni Castro, CEO Jeanne Pifferini, Administrative Assistant

2014 Capitola Soquel Chamber of CommerceCapitola Soquel Chamber Newsletter designed by Pacific Publishing 831.462.5700

www.Facebook.com/ CapitolaSoquelChamber

THE SANTA CRUZ COUNTY VOLUNTEER CENTER Looking for a meaningful way to give back this holiday season? The Volunteer Center has a number of organizations that will welcome your help and donations. Visit their website at www.scvolunteercenter.org to learn more. Here’s a few suggestions…

ADOPT A FAMILY PROJECT THROUGH DEC 16As our days grow shorter, many of us shift our thoughts to sharing the joy of the holiday season. Unfortunately, an unprecedented number of Santa Cruz County families are struggling with poverty, disabilities, abandonment, or severe economic strain and the holidays can be a worrisome time. These families struggle to meet their basic needs and may go without enough food and warm clothing, let alone toys or other holiday gifts. The 400 families in the Adopt a Family program are screened and referred by 22 partner organizations to ensure that your gift is reaching the neediest in our community. Businesses, individuals, and families can adopt a family of any size. Adopters are asked to provide family packages which include food gift certificates, clothing for the family, a gift for each child, and household items like blankets, towels, or sheets.Phone lines will open through Dec 16 Santa Cruz: 831-457-9834 Mon- Fri 10am- 4pm Watsonville: 831-722-2364 Mon-Thurs 10am- 2pm

HOLIDAY VOLUNTEERING GUIDE 2014The 2014 Holiday Volunteering Guide is a comprehensive online guide offering a multitude of ways you can share in the spirit of giving by volunteering between now and New Year’s. Check back regularly as it will be updated throughout the season. View the Holiday Volunteering Guide at www.scvolunteernow.org.

2014 CAPITOLA ART & WINE FESTIVAL COMMEMORATIVE WINE MAKES A GREAT GIFT!Capitola Art & Wine Festival labeled wine is available for purchase at the Capitola-Soquel Chamber of Commerce. Bottled by Bargetto Winery in Soquel, both a Central Coast Merlot and California Pinot Grigio are available with the 2014 Festival poster artwork by artist Lynn Jaye on the label. Cost is $20 per bottle…makes a great gift!

CHAMINADE RESORT & SPA HOLIDAY HAPPENINGSBreakfast with Old St. Nick Dec 13This time honored tradition is a holiday favorite for children of all ages. Bring your wish lists and yearly recap if you’ve been naughty or nice and share with Santa on Saturday, December 13 from 9 to 11am. Guests will enjoy a holiday breakfast buffet with made to order waffles and omelets, and children will delight in having their photos taken with Santa and a cuddly take home Chaminade teddy bear! $35.95 for adults; children 6-12 $17.95, 5 & under $11.95. For reservations and information call 831-475-5600.

Biggest Little Holiday Party Dec 18The Biggest Little Holiday Party is a festive alternative to the traditional office party and is tailored especially for smaller businesses wishing to have the intimacy of a small gathering with the seasonal revelry of a large holiday celebration. Dinner will begin at 5:30pm with a bountiful buffet and a decadent dessert display. The dance floor will be opened up as dinner ends at 7:30pm and the music will continue until 11:00pm. Reservations are required and can be made for up to 20 guests by calling catering at 831-465-3452 or 831-465-3409. $44.95 for adults 21 and over.

Holiday Culinary Delights Chaminade Resort & Spa will be serving its highly acclaimed holiday dinner buffets throughout the season. For further information or reservations for any of Chaminade’s holiday meals, please call 831-475-5600 or visit www.chaminade.com.

Join the Countdown to 2015 with us! Things will be heating up this New Year’s Eve as Chaminade Resort & Spa will be offering a cool all-inclusive party package, which includes all of the fun and frolic of a FIRE & ICE sizzling celebration. This will be an amazing experience for all guests! Party package starts at just $429, plus taxes & resort fee. For further information and reservations, call 800-283-6569 or visit www.chaminadepackages.com.

AMERICAN PICKERS COMING TO BAY AREA LOOKING FOR UNUSUAL COLLECTIONSAMERICAN PICKERS is a documentary series that explores the fascinating world of antique ‘picking’ on the History Channel. This hit show follows two of the most skilled pickers in the business, Mike Wolfe and Frank Fritz, as they embark on an epic road trip across the U.S. in search of America’s most valuable antiques from motorcycles, classic cars and bicycles to one-of-a-kind vintage memorabilia.

Hitting the back roads from coast to coast, Mike and Frank earn a living by scouring the country for hidden gems in junkyards, basements, garages and barns. The best part of their journey is meeting the unique characters along the way, each with a story to tell about the history of their collection and their own lives.

Mike and Frank bring the past to life and recycle America as they go. They use their determination, expertise and charm to strike the ultimate deals and discover just what it takes to re-sell a newly founded antique in a competitive market.

AMERICAN PICKERS is produced by Cineflix Productions. New episodes air Wednesday nights at 9pm ET.If you have a large collection or want to refer someone to Mike and Frank, email us your name, number, city, state and a description of the collection. Include photos if possible. americanpickers@cineflix.com or call and leave a message at 1-855-OLD-RUST.

FREE SEMINAR FOR EMPLOYERS - MANAGING HUMAN RESOURCE ISSUES JAN 13Paychex, Inc., a payroll provider for small-to-medium-size businesses, is hosting a free seminar on “Managing Human Resource Issues,” for employers on Wednesday, January 13 from 5:30 to 7:00pm at the Capitola Soquel Chamber located at 716-G Capitola Ave. Capitola. The seminar, which provides two hours of Continuing Professional Education (CPE) credits, is free however registration is required. Register online at http://www.capitolachamber.com/events/managing-human-resource-issues-seminar/ or calling (831) 818-0523.

Topics to be discussed include:• Federal labor laws that apply to hiring, day-to-day employment issues and separation• Human resource guidelines for an employee’s life cycle from hiring to separation

AN ENGRAVED BRICK IN CAPITOLA MAKES A NICE GIFT!The Capitola-Soquel Chamber is offering the opportunity to leave your mark in a very special place. Bricks are available to be engraved with your customized message until sold out. Bricks will be installed permanently on the sidewalk in front of the restaurants along the Esplanade. Honor a family member or create a special message in a very unique way. The cost is $100 per brick, with one to three lines, limited to 23 spaces per line. Complete the brick order form inside the newsletter, or download a form from our homepage at capitolachamber.com. Call the Capitola-Soquel Chamber for more info at 831.475.6522.

• Luxury accommodations for two • Unique Fire & Ice dining experience • A 6 Hour NYE Open Bar from 6 pm - 12 midnight • Dance the night away at our DJ dance party

• A memorable champagne & balloon drop countdown to 2015 • Party favors for all guests • Complimentary LATE checkout for all party guests