AGRITEAM CANADA

Cambodia-Canada Agricultural Marketing Information Project(CAMIP)

AMIS TECHNOLOGY ASSESSMENT

Submitted by:

Ken Chow IT Specialist

and

Gary ColdevinRural Communication/Information Management Specialist

July 2007

Phnom Penh and Vancouver

TABLE OF CONTENTS

AMIS Hardware and Software Profile...........................................................................2Available AMIS Software..............................................................................................6Technology Assessment.................................................................................................7

AMO Phnom Penh Office..........................................................................................7FAO AgriMarket (FAM)........................................................................................8

Provincial Department of Agriculture Offices.........................................................10Internet Services.......................................................................................................10Landline and Mobile Telephone Services................................................................12Radio and Television Services.................................................................................14

Operator Assessment....................................................................................................15AMIS System Architecture..........................................................................................16AMIS Recommendations.............................................................................................20

Upgrading of Existing AMO Hardware and Software.............................................20Setup of an AMIS Servers, Web Site and SMS Applications..................................21Upgrading of AMO Staff Procedures, Roles and Skills...........................................22

Service Provider Assessment.......................................................................................24AMIS Development Estimates.....................................................................................26

AMO Hardware and Software Upgrades.................................................................26AMIS Servers and Associates Hardware.................................................................27AMIS System Integration and Custom Software Development..............................28Capacity Development.............................................................................................31Summary of Estimated Costs...................................................................................31

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Abbreviations and Acronyms

3G 3rd Generation

4G 4th Generation

AMIsS Agricultural Market Information System

AMIS Agricultural Market Information Service

AMO Agricultural Marketing Office

CAMIP Cambodia Agriculture Marketing Information Project

CIDA Canadian International Development Agency

CMS Content Management System

DAE Department of Agricultural Extension

FAM FAO AgriMarket

FAO Food and Agriculture Organization of the United Nations

GSM Global System for Mobile communications

IP Internet Protocol

IT Information Technology

IVR Interactive Voice Response

LAN Local Area Network

MAFF Ministry of Agriculture, Forestry and Fishery

NGO Non-Government Organization

PDA Provincial Department of Agriculture

PDA Personal Digital Assistant

RSS Really Simple Syndication

SMS Short Message Service

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I. Introduction and Background to the Mission

The four-year CIDA funded Cambodia-Canada Agriculture Market Information Project (CAMIP) has been described as the most significant agricultural market information initiative currently active in Cambodia, both in terms of resources and scope.1 It is based in the MAFF Agricultural Marketing Office (AMO) and works with 1) the AMO to improve agricultural market information collection and dissemination, and 2) the MAFF Department of Agricultural Extension (DAE) to improve farmers’ ability to use the information toward improving the quality of commodities being marketed.

Succinctly put by the Canadian Project Field Manager, the implementation of the project will be organized into two components. The first component will focus on improving the already existing agricultural marketing information system, developing it into an agriculture market information service (AMIS) which responds to the specific needs of its various clients. iIn all its phases, from data collection to information dissemination, including improved extension agents’ distribution of market prices. The second component will focus on how to use market information in market development such as improved grading methods, commodity packaging, and selling during non-peak periods. Component 1 of the project will encompass the commodities in the existing AMO AMIS, in all eleven provinces in which AMO is active. Component 2 will start in three provinces in the first year and then cycle through the remaining provinces for the duration of the project. CAMIP has opted to highlight only fruits and vegetables as commodities for Component 2 to narrow the focus to agricultural products with the highest requirement for market information.

The PIP and first AWP were approved by the CAMIP PSC on November 28, 2006. The project’s first set of activities has concentrated on various assessment studies, namely: i) a baseline survey undertaken with farmers to a) gauge the pre-intervention level of satisfaction toward the AMO information being collected and disseminated, and b) assess the current use of the information in making marketing decisions with regard to vegetables and fruit crops; ii) a survey on the organizational profile and evaluation of functions carried out by AMO staff; and iii) a survey with market traders to determine their role as primary sources of market information and as potential actors in market development. The fourth and finally assessment was on the hardware and software requirements to address the AMIS needs of the various value chain actors, and policy makers,

The two consultants carried out the Mission in Cambodia from June 10 to 30.

II. Terms of Reference

The combined terms of reference for the mission were as follows:

Under the general guidance of the Project Director, and in collaboration with the Cambodian and Canadian Project Field Managers, the consultants shall perform thetasks as listed below: 1 GTZ (2006). Feasibility Study for SMS-enabled Collection and Delivery of Rural Market Information. Phnom Penh, IDE.

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Using the results of the producer survey and trader survey, develop a hardware and software profile needed to address the needs of the various value chain actors and government institutions in Phnom Penh, Kandal, Kampong Cham and Kampot. Other provinces may also be assessed to provide a balanced synopsis of current conditions.

Compile information on available AMIS software that may be applicable for consideration in the CAMIP context.

Assess the technology that is in place against the technology available (hardware and software) and the needs of the various actors.

Assess the competency of operators to operate the existing hardware and software.

Describe the architecture of the projected AMI system with the minimum requirements for the hardware and software to be used, given the capacity of the users and the needs of the clients.

Provide a list of recommendations for upgrading hardware and required operations skills.

Assess the availability of local service providers for hardware and software maintenance and training.

Estimate development costs of the various hardware, software and related capacity development, and advise on the most cost effective option.

Summarize the results in a report, outlining the methodology, with clear and concise recommendations on the hardware and the required training for the operators.

III. Main Activities Undertaken

The main activities are presented in chronological ordering of the tasks in the terms of reference.

AMIS Hardware and Software Profile Task #1: Using the results of the producer survey and trader survey, develop a hardware and software profile needed to address the information needs of the various value chain actors and government institutions in Phnom Penh, Kandal, Kampong Cham and Kampot. Other provinces may also be assessed to provide a balanced synopsis of current conditions.

Table 1 shows the hardware and software profile requirements to address the information requirements of the various value chain actors.

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Table 1: Information Needs of Value Chain Actors, Content and Dissemination MethodsACTORS DATA NEEDS DISSEMINATION CONTENTS DISSEMINATION METHODProducers Commodity price

frequency, location, grade high, low, average price by vender

Script for announcement with average price for a limited set of commodities. Grade?

Radio, TV

Khmer Word document with average price for a limited set of commodities for ticker tape display.

TV ticker tape

Most recent (from last data collection period) high, low and average price for commodity at requested market.

SMS, IVR

Table of average price for a predefined set of commodities of up to 3 grades for a specific market.

Paper Bulletin/white boardText/HTML e-mail (village computer)

Result set with high, low and average price for selected commodities and grades, at selected market by day, week, month and year.

Web (village computer)

Information on availability of new AMO services and how to access services. Awareness campaign materialsTechnology improvements Both extension and farmer-oriented educational materials for marketing

improvement including: commodity grading commodity packaging price negotiation networking with other farmers and collectors/traders opportunity/production costs of one commodity versus another

Extensionist + farmer oriented materials (brochure, booklet, video)Web (village computer)

Commodity supply/demand trends Supply and demand trends by commodity. ExtensionistWeb (village computer)

Standardized product grading Grading standards and how to grade. ExtensionistWeb (village computer)Farmer Marketing School

Traders Commodity for sale Available quantity, grade, price, producer/trader, location/market SMS, IVRWeb (Internet cafe, village computer)

Commodity wanted Desired quantity, grade, price, trader/retailer, location/market SMS, IVRWeb (Internet cafe, village computer)

Commodity supply/demand trends Supply and demand trends by commodity. ExtensionistWeb (Internet cafe, village computer)

Standardized product grading Grading standards and how to grade. ExtensionistWeb (Internet cafe, village computer)Farmer Marketing School

Policy Makers

Commodity supply/demand trends Supply and demand trends by commodity. WebWeekly, monthly, quarterly and annual reports on prices, trends, etc.

Commodity price and production analysis. E-mail attachment (Word, Excel, PDF, etc.)

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The data flow between the current AMIS and its users is illustrated in Figure 1.

Figure 1: Existing AMO Data flow

As can be noted, the main channel for reaching producers is currently through radio broadcasts (reported by 28% of respondents in the farmer’s baseline survey) and extension staff (reported by 16% of respondents). The main sources of information are through collectors/traders and neighbours (90% of respondents) but currently these key sources are outside the systematic data flow from AMO.

The data flow in the proposed upgraded AMO AMIS takes into account all the key sources of price information and existing and potential means of moving the information out to farmers using both push (radio, TV, extension worker) and pull or information-on-demand tools (SMS, IVR and potentially Internet/Web).

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Figure 2: Proposed AMO Data Flow in Upgraded AMIS

Data that AMIS will collect may consist of: o Wholesale priceso Retail priceso Commoditieso Gradeso Quantitieso Marketso Retailers/traderso Offers to buy and sell

Information that AMIS will disseminate may consist of:o Maximum, minimum, average priceso Commoditieso Gradeso Quantitieso Marketso Retailers/traderso Offers to buy and sell

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Available AMIS Software

Task#2: Compile information on available AMIS software that may be applicable for consideration in the CAMIP context.

An overview of some of the AMIS software being used in various countries is illustrated below. Ranking in pole position for whole price data collection and analysis is the FAO AgriMarket (FAM) system which AMO has been using since 1997. Their staff is highly familiar with its functionality and in the consultants’ view this is one of the better systems available, although admittedly the choice is limited.

Table 2: International Examples of AMIS Application

Software DescriptionFAO AgriMarket 2000

A Microsoft Access application and database developed by the FAO for the management of market data intended for use by a single user on a single desktop computer. The software supports the entry, reporting and electronic diffusion (e-mail distribution) of market data (prices and quantities of agricultural products and inputs). FAO-AgriMarket 2000 is currently in use at the AMO for collection of wholesale and retail price data and basic analysis. http://www.fao.org/ag/ags/AGSM/FAM20/index_E.htm

AGMARKNET A proprietary Agricultural Marketing Information Network developed in India that currently links 735 agricultural markets and 75 State Marketing Boards. AGMARKNET is largely web based with a computer deployed at each agricultural market for data collection and dissemination. http://www.agmarknet.nic.in

Pinoy Farmers’ Text Center

To avail themselves of techno tips and other SMS services, farmers in the Philippines can send their queries to the Pinoy Farmers’ Text Center through SMS using the mobile number 0920 911 1398. http://www.opapa@openacademy.ph

B2bpricenow This Philippine-based agricultural market place provides timely market price updates and technology information via SMS and the B2bpricenow web site up to online payment through the Internet between farmers and traders. Over 1500 b2b centres have been rolled out at the municipal level. At least 7 countries including China and India are considering replicating the system.

K-AgriNet-PCARRD Short Message Service

An SMS based system in the Philippine that facilitates quick information dispatch in the Agriculture, Forestry and Natural Resources sector through mobile SMS technology. http://www.pcarrd.dost.gov.ph

Zambia National Farmers Union (NFU) SMS Trade/Market Information Services

A SMS based system in Zambia for retrieval of market prices by named buyers and retrieval of buyer details. The same information is also available from a web site (http://www.farmprices.co.zm).

All of the AMIS applications listed in the table above, except for FAO AgriMarket 2000, are proprietary custom solutions developed for a specific market and application. Hence, they are not available for use in the CAMIP project. However, they provide excellent examples of AMIS functionality.

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Technology AssessmentTask #3: Assess the technology that is in place against the technology available (hardware and software) and the needs of the various actors.

AMO Phnom Penh OfficeThe AMO office in Phnom Penh currently has 10 Windows desktop computers ranging from 2GHz to 3GHz Pentium 4s. While some of the computers could use upgrading of their memory capacity, all are still suitable for their current use. The computers are currently not interconnected in a Local Area network (LAN) nor are any of the computers connected to the Internet.

The primary software products used on the computers are Microsoft Office, FAM and SPSS. Microsoft Office is used for creating reports, bulletins, spreadsheets and presentations. FAM is used for recording retail and wholesale commodity prices and simple data analysis. SPSS is used for statistical analysis of data.

The software on the computers is not being kept up-to-date with service packs and updates from their vendors. This is primarily due to the lack of Internet access, since updates for Microsoft Windows and Office are freely downloadable. While anti-virus software is installed on the computers, the software is both out of date and not configured to run at regular intervals2.

The most glaring problem with the computers in the AMO office is that data files (especially the data for FAM) are not backed up. The primary computer with FAM used for data entry contains no recordable media device (i.e. CD/DVD writer, tape drive) capable of backing up the Microsoft Access database used by FAM. Currently, the only way to offload the Microsoft Access database from the computer is via a USB memory stick or USB external hard disk.

A detailed description of the desktop computers at the AMO Phnom Penh office is provided in Table 2.

Table 3 Technology in Place at AMO Phnom Penh OfficeComputer Description QtyNEC PowerMate ML-7 (acquired in 2007)

Pentium 4, 3GHz 512MB memory 160GB hard disk 10/100Mbit LAN 56K Internal Modem DVD-ROM/Writer MS Windows XP Professional MS Office 2003 Symantec Anti-Virus 9.03.100 / AVG Anti-Virus

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HP Compaq Pentium 4, 2.5GHz 4

2 The primary computer used for entering retail and wholesale commodity prices was found to be infected with the W32 virus even through the installed anti-virus was able to detect and eliminate the virus when it was run.

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256MB memory 40GB hard disk 10/100Mbit LAN CD-ROM MS Windows XP Professional MS Office 2003 FAO AgriMarket SPSS 9.0 or 12.0 Symantec Anti-Virus 9.03.100 / AVG Anti-Virus

HP Compaq Pentium 4, 2.5/2.0GHz 128MB memory 40GB hard disk 10/100Mbit LAN CD-ROM MS Windows XP Professional / Home MS Office XP / 2003 Symantec Anti-Virus 9.03.100 / AVG Anti-Virus

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FAO AgriMarket (FAM)

FAM is a custom Microsoft Access application and database used for recording retail and wholesale commodity prices and simple data analysis. A copy of FAM is installed on each computer in the AMO Phnom Penh office and on the computer of AMO staff in each of 10 Provincial Department of Agriculture (PDA) offices.

FAM provides the following functionality:

Define setup data, including:o Geographic data (country, regions, area, population, currency, deflators)o Commodity data (category, code, name and grade)o Market (code, name, region, commodities tracked, units)o Data series (code, name, country, type)o Units (code, name, symbol, weight, standard)o Origins (code, description)

Import, Export and Archive data Enter Data

o Enter Daily Price Datao Enter Supply Data

Reportso Lists (13 reports that list data from different tables in the database)o User Defined Web Reports (HTML file for upload to web site)o Daily Report

Daily Price Reports Daily Supply Report

o Periodic Reports Periodic Local Currency Price Reports (12 reports) Periodic Supply Report (6 reports)

o Special Reports

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Real Prices Foreign Currency Multiple Series

o Graphs Contacts

o Mailing List Data (maintain contact data and e-mail addresses)o Categories (maintain mailing list categories)o Exporters (maintains list of exporters)o Importers (maintains list of importers)o Web Sites (maintains list of web sites)

Administrationo Data (name of site using FAM)o Users (maintain list of users of FAM)o Change Passwordo Record Summary (count of records entered)o Archive Log

FAM is a single user, standalone application and database. The database can’t be shared and updated by multiple users on multiple computers. For example, multiple users cannot use FAM to enter price data for different Markets into the same database at the same time. Currently data can only be shared between computers and users by copying the entire Access database from one computer to another.

Although FAM contains functions for exporting and importing data from one computer to another, they were found to be not functioning properly when tested (i.e. only average prices were exported instead of the actual price data values entered).

Since FAM is a single user, standalone application and database, all commodity prices must be entered on the computer containing the master copy of the database. This in effect results in a bottleneck for downstream processing that makes use of commodity prices. No analysis, reporting, or publication of commodity price information is possible until the data entry process is completed and the data can be shared with AMO staff using the other computers.The AMO currently makes use of only a small percentage of FAM functionality, namely:

Enter Daily Price Data Daily Price Reports Periodic Local Currency Price Reports (12 reports) Graphs

The more advanced features of FAM, such as use of deflators for calculation of real prices, user defined web reports, data export/import, mailing list manager, and e-mail distribution of export files and reports are not being used by the AMO.

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Provincial Department of Agriculture OfficesAMO staff in the 10 Provincial Department of Agriculture (PDA) offices are each equipped with a 2.0/2.5 GHz Pentium computer running Windows XP. These computers are primarily used for basic word processing and entry of retail and wholesale commodity prices collected by the AMO staff from local markets. While the computers could use upgrading of their memory capacity, all are suitable for their current use. The computers are currently not interconnected in a local area network (LAN) nor are any of the computers connected to the Internet.

The primary software products used on the computers are Microsoft Office and FAM. Microsoft Office is used for basic word processing and FAM is used for recording retail and wholesale commodity prices and simple data analysis. While all AMO staff in the 10 PDAs offices have been trained on basic usage of the computer and software, some still appear reluctant to use the computers. As with the AMO Phnom Penh office, limited English language skills of the AMO staff and non-availability of localized Khmer version of the software are major limiting factors in using the software packages.

Without access to the Internet, the software on the computers is likely not being kept up-to-date with service packs and updates from their vendors. Also, given that the computers contain no recordable media device (i.e. CD/DVD writer, tape drive), data files on the computers are likely not being backed up.

Table 4, Technology Used by AMO Staff in 10 Provincial Department of Agriculture OfficesComputer Description QtyHP Compaq Pentium 4, 2.5/2.0GHz

128MB memory 40GB hard disk 10/100Mbit LAN CD-ROM MS Windows XP Professional / Home MS Office XP / 2003 FAO AgriMarket

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Internet Services

The availability and access to Internet services in Cambodia is summarized in the following table:

Indicator Number / Percentage

Information Source

Number of Internet Service Providers (ISPs)

8 2006 AFACT Year Book3

Bandwidth connecting all ISPs to outside of Cambodia

160Mbps 2006 AFACT Year Book

Computers per 100 inhabitants 0.26 2006 AFACT Year Book3 2006 AFACT Year Book, Asia Pacific Council for Trade Facilitation and Electronic Business, CAMBODIA Progress Report, International Institute of Cambodia (IIC), 441 Monivong Blvd, Phnom Penh, Cambidia, www.iic.edu.kh.

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Number of Internet Cafes 287 2006 AFACT Year BookAverage price for access at Internet Café 50¢/hour 2006 AFACT Year BookPrice of Pre-paid Dial-up Internet service $1/hour http://www.online.com.khAverage price for monthly Dial-up Internet service (10 hours per month)

$10/month Survey of Cambodia ISPs web sites

Average price for monthly Dial-up Internet service (35 hours per month)

$30/month Survey of Cambodia ISPs web sites

Mobile Cellcard 3G Service (with unlimited Internet access)

$40/month http://www.cellcard.com.kh/cccust_3g.php

Price of 128kbps wireless broadband service (500MB download limit)

$79/month http://www.online.com.kh

Price of 256kbps wireless broadband service (1GB download limit)

$109/month http://www.online.com.kh

Price of 384kbps wireless broadband service (2GB download limit)

$209/month http://www.online.com.kh

Average price of 256kbps ADSL Access (1GB download limit)

$100/month Survey of Cambodia ISPs web sites

Price of 384kbps Synchronous DSL Access (2GB download limit)

$224/month http://www.online.com.kh

Price of 512kbps Synchronous DSL Access (4GB download limit)

$324/month http://www.online.com.kh

Price of 768kbps Synchronous DSL Access (6GB download limit)

$424/month http://www.online.com.kh

Price of 1024kbps Synchronous DSL Access (8GB download limit)

$524/month http://www.online.com.kh

Average price of 256kbps Leased Line (unlimited download limit)

$760/month Survey of Cambodia ISPs web sites

Dial-up, ADSL and Synchronous DSL Internet services require a telephone landline and are typically only available in major population centres such as:

Battambang Phnom Penh Siem Reap Sihanoukville Sway Rieng Sisphon Pursat Kampong Cham Poipet Bavet Kandal

Wireless broadband Internet service based on WiMAX technology is currently available in Phnom Penh, Siem Reap and Sihanoukville, and will likely become the predominant Internet access service in rural areas.

Based on the above information, the Internet currently is not an effective means of communicating with traders and producers. Computers are not widespread in Cambodia and Internet access is typically available only in large population centres. However, this

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will likely change in the future with increase availability of WiMAX services and the emergence of Mobile WiMAX4, 3G5 and 4G6 services. Mobile phones with built-in Internet browsers and e-mail capabilities will then enable widespread access to the Internet.

In the near term, an opportunity exists for CAMIP to work with the IDRC iREACH (Informatics for Rural Empowerment and Cambodian Healthy Communities), http://www.idrc.ca/en/ev-93387-201-1-DO_TOPIC.html) project which is extending broadband Internet access to rural areas in Kampot and Prey Veng province via wireless broadband technologies and computers in villages.

The Internet is currently more viable when used for communications with government ministries and departments (i.e. agricultural extensionists), and external organizations such as, radio stations, television stations and NGOs. It offers the best means for communicating relevant information in a timely manner and in localized (Khmer) format.

For the near term, a web site could serve as a central repository of agriculture technology and pricing information (current and historical) for the government ministries and departments and external organizations. External organizations include ECOSORN, GTZ and IDRC’s iREACH that are all seeking agriculture marketing content for their projects.

Landline and Mobile Telephone Services

The availability and access to landline and mobile telephone services in Cambodia is summarized in the following table:

Indicator Number / Percentage

Information Source

Number of telecom service providers (Landline and Mobile)

8 2006 AFACT Year Book7

Landline Telephones per 100 inhabitants 0.26% ITU 2004Mobile Telephones per 100 inhabitants 5.95% ITU 2004Access to Landline Telephones by Producers in Kandal, Kampot and Kampong Cham

0% CAMIP Producer Baseline Survey

OwnershipAccess to of Mobile 21% CAMIP Producer Baseline Survey

4 Mobile WiMAX is a broadband wireless data protocol that supports both voice and data services. Voice communication is encoded as data and transmitted using the wireless data protocol. Mobile WiMAX devices can be laptop computers, PDAs or mobile phones. Mobile WiMAX is expected to be cheaper to implement, operate and use than mobile 3G services.5 3rd generation mobile communications protocol that supports both voice and high speed data communications. Separate voice and data protocols are used for voice and data communications.6 4th generation mobile communications protocol that uses a single high speed data protocol for both voice and data communications. Like Mobile WiMAX, voice communication is encoded as data.7 2006 AFACT Year Book, Asia Pacific Council for Trade Facilitation and Electronic Business, CAMBODIA Progress Report, International Institute of Cambodia (IIC), 441 Monivong Blvd, Phnom Penh, Cambidia, www.iic.edu.kh.

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Telephones by Producers in Kandal, Kampot and Kampong ChamAccess to Mobile Telephones by Producers in Kandal, Kampot and Kampong Cham

70% CAMIP Producer Baseline Survey

Percent of Traders Owning Mobile Telephones in Study Area

75.6% CAMIP Trader Baseline Study

Landline Telephone Installation Fee $130 Ministry of Posts and TelecommunicationsLandline Telephone Monthly Fee $8 Ministry of Posts and TelecommunicationsLandline Telephone In System Rate8 1¢ Ministry of Posts and TelecommunicationsLandline Telephone Out of System Rate9 15¢ Ministry of Posts and TelecommunicationsMobile voice rate (varies by time of day) 4.2¢ to 9¢

per minutehttp://www.cellcard.com.kh/cccust_rates.php

Mobile SMS (text message) rates 3¢10 http://www.cellcard.com.kh/cccust_rates.phpMobile MMS (multimedia message) rate 15¢ http://www.cellcard.com.kh/cccust_rates.phpMobile E-mail 6¢ http://www.cellcard.com.kh/cccust_rates.phpMobile Cellcard 3G Service (with unlimited Internet access)

$40 per month

http://www.cellcard.com.kh/cccust_3g.php

Based on the above information, mobile telephones (voice and SMS) offer an excellent means of direct communications with 75% traders and a small percentage of producers.

SMS offers an excellent means of exchanging high valuve and/or time sensitive information with users at a low fixed cost. SMS has been successfully used with market information systems in Zambia and particularly in the Philippines (See Table 2). Lack of English language skills among producers and traders, and lack of Khmer support for both the user interface and SMS messages on mobile phones11 will be major limiting factors for the use of SMS in Cambodia. However, creating a SMS market information service that is based primarily on numeric SMS message may mitigate some of the problems (a reference card with predefined numeric commands, commodity codes and locations codes will be required). It may also be possible to create small applications that run on PDAs to provide a localized user interface on top of a SMS market information service.

Interactive Voice Response12 (IVR) is an alternative method of exchanging high value or time sensitive information with users. With IVR all communications between the user and AMIS occurs via Khmer voice prompts or announcements (there will be a limitation for the number of commodity and location options in the voice prompts as users can only remember a small number of options before making a selection) and user input using 8 Calls within the same service provider system.9 Calls to other service provider system.10 20 free SMS with a $5 prepaid Cellcard; 70 free SMS with a $10 prepaid Cellcard; 100 free SMS with a $20 prepaid Cellcard, and 150 free SMS with a $50 prepaid Cellcard.11 CHEA, Sok Huor, Project Manager for PAN Localization Cambodia of IDRC (www.pancambodia.info) indicated that currently no mobile phones support sending and receiving SMS using Khmer Unicode text. A few mobile phones support proprietary vendor specific implementations of Khmer text which can only be exchanged between the same vendors phones. Khmer Unicode support is required to effectively exchange text messages between mobile phones from different vendors.12 A system to automatically manage incoming calls, IVR can link phone callers (voice and/or touchtone) with a computer database. It can accept a question, access the company's database and provide a caller with the information they are seeking. It can also take information from the caller, convert it to data and input that data to the database.

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touchtone (numeric input via phone keypad). The disadvantage of IVR is that costs are variable based on the duration of the mobile phone calls. Also, unless an agreement can be made to use a mobile service providers IVR system, dedicated voice processing hardware, and software and telephone lines are required to support IVR usage.

In the future with the convergence of mobile phone and Internet technologies in Mobile WiMAX and 4G networks, Mobile WiMAX and 4G mobile phones will be able to access agricultural marketing information hosted on web sites as easily as any computer connected to the Internet. 3G mobile telephone service is already available in Phnom Penh. Users of 3G phone can browse web sites on the Internet directly from their phone. Currently, both 3G phone and 3G services are very expensive.

Radio and Television Services

The availability and access to radio and television services in Cambodia is summarized in the following table:

Table 5: Radio and TV Access Indicator Number / Percentage Information SourceNumber of Radio Stations 2 national and 14 local 2006 AFACT Year Book13

Number of Television Stations 7 2006 AFACT Year BookPercent of Population Owning Radios 11.3% 2006 AFACT Year BookPercent of Population Owning Televisions 0.8% 2006 AFACT Year BookOverall Radio Usage by Producers in Kandal, Kampot and Kampong Cham

70% CAMIP Producer Baseline Survey

Overall Television Usage by Producers in Kandal, Kampot and Kampong Cham

68% CAMIP Producer Baseline Survey

Percent of Traders Owning Radios in Study Area

66.7% CAMIP Trader Baseline Study

Percent of Traders Owning Televisions in Study Area

91.1% CAMIP Trader Baseline Study

Based on the above information, radio and television broadcasts have the potential of reaching about 70% of producers; radio reaches 67% of traders and television, 91+%.

To minimize the impact on existing television schedules and programming, agricultural price information can be broadcast as streaming text (i.e. ticker tape or teletext) along the bottom of the screen with existing programming (currently already being done with Phnom Penh municipal AMIS).

13 2006 AFACT Year Book, Asia Pacific Council for Trade Facilitation and Electronic Business, CAMBODIA Progress Report, International Institute of Cambodia (IIC), 441 Monivong Blvd, Phnom Penh, Cambidia, www.iic.edu.kh.

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Operator Assessment

Task#4: Assess the competency of operators to operate the hardware and software.

There appears to be a direct correlation between English language skills of AMO staff and their proficiency with computers and software packages. The primary software packages used by the AMO are:

Microsoft Windows XP Microsoft Office XP/2003 FAO AgriMarket SPSS

Since none of the above software packages are currently available in Khmer, AMO staff in Phnom Penh and the ten PDA offices without good English language skills are limited to using the basic functionality of the above software packages that they have been trained to use. There appears to be little use of the more advanced features of these software packages within the AMO since AMO staff with poor English language skills cannot read or understand the software application menus, on-line help and users manuals. This also explains why the anti-virus software is not properly configured on the computers.

AMO staff lack knowledge on “safe” computing practises (i.e. protection against viruses and protecting their data by backing it up).The AMO currently does not have any IT staff or apparent access to IT support.

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AMIS System ArchitectureTask#5: Describe the architecture of the projected AMI system with the minimum requirements for the hardware and software to be used, given the capacity of the users and the needs of the clients.

The proposed scaleable AMI system is illustrated in Figure 3:

Figure 3: Proposed Scaleable AMIS System Architecture

Existing computers in the AMO Phnom Penh office are interconnected in a LAN with an ADSL broadband link to the Internet. Up-to-date anti-virus software is installed on all of these computers. The computers on the LAN are also protected by a router and dual firewalls. A new combination File, Print and Windows Server Update Services (WSUS)14

server is installed on the LAN to enable file sharing, printer sharing, data backup and

14 WSUS enables a single computer on a LAN to download Windows updates from the Microsoft download site and then distribute the updates to all the other computers on the LAN. This minimizes bandwidth usage and costs on a shared Internet connection.

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single download and redistributions of Windows updates from the Microsoft update server.

Up to three new AMIS servers (SMS, IVR and Database Servers) are also installed on the LAN and a Web Server is installed between two firewalls. The Web Server will support an AMIS web site using web server, portal and Content Management System (CMS) software, and custom AMIS SMS application software. The SMS server will host the SMS system software. In the first phase, a GSM modem is connected to the SMS Server to facilitate the sending and receiving of small volumes of SMS messages for testing and fine tuning the AMIS SMS service. For phase two, the GSM modem and possibly also the SMS Server will be replaced with a direct data link via the Internet to the mobile service provider’s SMS Center to enable sending and receiving of large volumes of SMS messages. Alternatively, voice processing hardware can be connected to an IVR Server in Phase I to facilitate communications between users and the AMIS using voice prompts/announcements and touchtone. As with SMS, the voice processing hardware and IVR Server can be replaced with a direct data link to the mobile service provider’s voice processing system in Phase II.

The Database Server will support a multi-user AMIS database using commercial relational database software (i.e. SQL Server). Multiple users will be able to simultaneously access the AMIS database via Web, SMS and IVR. In addition, users with sufficient authorization will be able to exchange data (via import/export) between FAM and the AMIS database.

The Web Server is installed between the two firewalls where the Web Server is configured to be accessible by external computers on the Internet. The SMS, IVR and Database Servers are installed behind the second firewall along with all other AMO computers where they are configured to be only accessible by the Web Server and the computer with the master FAM database.

Existing computers of AMO staff in PDA offices are connected to the Internet via modems and dial-up Internet accounts or pre-paid dial-up Internet access. Up-to-date anti-virus software and a software firewall should be installed on these computers. In addition, the computers will be upgraded with a DVD-writer to enable backup of the FAM database and other application data files.

Any computer with access to the Internet (policy makers, extension staff, radio and TV stations, and producers and traders) will be able to access the AMIS web site and receive AMIS e-mail. AMIS e-mail can be sent from the Web Server or any computer on the AMO LAN

Users with mobile phone can send and receive SMS to/from the SMS Server using the mobile network. Alternatively, users can call and interact with the AMIS using voice prompts/announcements and touchtone.

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User with PDAs running custom AMIS client software that provides a localized user friendly interface can:

Enter price data for transmission to the Web or SMS server via either the Internet or mobile network (using SMS).

Request price data by commodity and location (market) Submit offers to buy and sell commodities Request available offers to buy and sell commodities

Detailed descriptions of the hardware and software for the proposed AMIS are listed in the AMIS Development Estimates section.

Information can be submitted into the AMIS as follows:

- Pricing data gathered by AMO data collector, recorded on paper, entered into FAM at the provincial Department of Agriculture offices, exported to Excel format, e-mailed to the AMO Phnom Penh office, and then imported into the master FAM database and/or the AMIS database

- Pricing data gathered by AMO data collector, recorded on paper, entered into an Excel spreadsheet, e-mailed to the AMO Phnom Penh office, and then imported into the master FAM database or the AMIS database

- Pricing data gathered by AMO data collector, recorded on paper, entered into an AMIS web form on the AMIS web site and saved in the AMIS database

- Pricing data gather by AMO data collector, entered into PDAs on site using custom localized (Khmer) PDA software, and then submitted to the AMIS application server via the Internet or SMS

- Pricing data entered into PDAs by traders using custom localized PDA software, and then submitted to the AMIS application server via the Internet or SMS

- Pricing data submitted to the AMIS application server by traders via manually entered SMS messages

- Offers to buy and sell commodities entered into PDAs by traders using custom localized PDA software, and then submitted to the AMIS application server via the Internet or SMS

- Offers to buy and sell commodities submitted to the AMIS application server by traders via manually entered SMS messages

Information can be requested from AMIS as follows:

- Current/latest maximum, minimum and average price by commodity and location from the AMIS web site

- Current/latest maximum, minimum and average price by commodity and location from a PDA using custom localized PDA software, and then submitted to the AMIS application server via the Internet or SMS

- Current/latest maximum, minimum and average price by commodity and location from a mobile phone using a manually entered SMS message

- Potential buyers by commodity and location

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- Potential sellers by commodity and location

Information can be disseminated from AMIS as follows:

- via radio broadcasts- via television broadcasts or using teletext- via bulletins and other print materials posted by AMO staff- via SMS (mobile phone text message)- via the Internet (E-mail, web site, RSS newsfeed)

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AMIS RecommendationsTask #6: Provide a list of recommendations for upgrading hardware and required operations skills.

Upgrading of Existing AMO Hardware and Software

1. Upgrade the computer with the master FAM database, with a DVD-writer and a supply of DVD-RW and DVD recordable disks to enable data backup.

2. Upgrade all existing AMO computers with 128/256MB of memory to 384/512MB of memory. Once the computers have Internet access, users will typically have a browser (e.g. Internet Explorer), e-mail client (e.g. Microsoft Outlook) and Microsoft Office open and in use simultaneously; thus more memory is recommended to maintain system performance.

3. Install and properly configure up-to-date anti-virus software on all AMO computers (in AMO Phnom Penh and PDA offices). Once the computers have Internet access, up-to-date anti-virus software is essential to maintain the security of the computers and their data.

4. Set up a local area network (LAN) with broadband Internet access, router, firewall, 10BaseT switch and wiring, file server, tape backup, print server and Windows Server Update Services (WSUS)15 for all the computers in the AMO Phnom Penh office. The LAN will enable AMO staff to share data and collaborate on AMO activities. It will also enable the sharing of system resources such as, Internet access, printers, file server and data backup device.

5. Set up dial-up Internet access with a 56kbps modem and software firewall for all AMO computers in PDA offices. Internet access will enable better communication and data exchange between AMO staff of PDA offices and AMO Phnom Penh. Pre-paid dial-up Internet service can be used to control and minimize cost.

6. Obtain FAM source code and investigate the feasibility and effort of localizing the software for Cambodia and adding enhancement16 (i.e. modify Export/Import function to include data values for commodity prices and not just average price). For the localization of FAM, significant rework of screens, forms, menus and

15 WSUS enables a single computer on a LAN to download Windows updates from the Microsoft download site and then distribute the updates to all the other computers on the LAN. Thus, minimizing bandwidth usage and costs on a shared Internet connection.16 While it is possible to enhance FAM to support SMS dissemination of price data on operator request (likely e-mail distribution), it is not possible to support the processing of asynchronous incoming SMS requests. A server based SMS application with a multi-user database would be required to process asynchronous incoming SMS requests.

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reports may be required to accommodate the additional vertical spacing required to render Khmer script, in addition to the effort for locating and translating English language text.

Given the limitations of FAM (single user standalone application and database with limited data sharing capabilities) and the limited use of its functionality by the AMO, it may be more effective to build a new system with the FAM functionality that the AMO currently uses, but as a multi-user web enabled application with a robust enterprise class database.

Note: If use of FAM functionality is expanded based on new roles and responsibilities for the AMO, then localization and enhancement of FAM may still be worth while.

Setup of an AMIS Servers, Web Site and SMS Applications

1. To handle the expanded data collection and data dissemination needs of a new AMO AMIS, set up an AMIS web site, multi-user AMIS database and develop custom web and SMS server applications.

2. The AMIS web site should have the following capabilities:

a. Internationalization (support Khmer and optionally English languages).b. Content Management System (CMS) to enable non-technical user to

maintain the contents (news, web pages, document library) of the web site.c. User authentication and a customizable roles-based authorization system

that allows content authoring to be safely delegated to multiple team members.

d. Really Simple Syndication (RSS) feed for client and provider17 (low priority).

3. Investigate the possibility of obtaining the source code for the Cambodia Food Security and Nutrition web site (www.foodsecurity.gov.kh) for reuse in the AMIS web site. The Cambodia Food Security and Nutrition web site has many attributes in common with the proposed AMIS web site, and was developed locally by Baktouk Computer (http://www.baktouk.com/); reusing the source code would provide potential savings in both time and costs.

Alternatively, an open source Portal/CMS product such as Rainbow (www.rainbowportal.net) could be used as the starting point for the AMIS web site.

17 A RSS feed client support enables a web site to display syndicated news from external sources. RSS feed provider support enables a web site to syndicate (or share) news with external systems (e.g. other web sites).

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4. The custom web server applications should support the following services:

a. Searching and displaying market data.b. Enable authorized users to enter or update market data.c. Enable an authorized user to register traders (including contact

information) that want to submit buy and sell offers via SMS. d. Searching and displaying commodity buyers and sellers along with their

buy and sell offer (low priority).

5. The custom SMS server applications should support the following services:

a. Submitting wholesale prices by commodity and by market.b. Requesting wholesale prices by commodity and market.c. Submitting an offer to purchase a commodity with quantity, price and

location (market/province?).d. Submitting an offer to sell a commodity with quantity, price and location

(market/province?).e. Requesting available offers to purchase a commodity by location.f. Requesting available offers to sell a commodity by location.

6. Use IVR as an alternative to SMS, if users encountered too much difficulty using the SMS features on their mobile phones due to lack of localized user interfaces and documentation on the phones.

7. Consider developing custom localized SMS client applications that run on Personal Digital Assistants (PDAs) to provide an user-friendly interface for18:

a. Collection and submission of price datab. Requesting price datac. Submission of offers to buy and sell commoditiesd. Requesting available offers to buy and sell commodities

8. For sustainability, Microsoft Windows operating system, SQL Server database and .NET software development technologies should be used for implementing the AMIS. Currently, there is little technical expertise for Linux, Java and other open source technologies in Cambodia.

18 Although a localized SMS client application running on a PDA may provide an user friendly interface for communicating with the AMIS via SMS, the user interface for the PDA’s system software will likely not be localized and may be a significant hurdle for a Cambodia user with little or no English language skills.

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Upgrading of AMO Staff Procedures, Roles and Skills

1. The basic data entry protocols for the FAM system should be translated into Khmer, along with the functions considered essential for short-, medium- and long-term analysis, e.g., price trends, volume fluctuations, key commodities grown etc. The determination of essential functions of the FAM system should be undertaken by AMO Phnom Penh staff and submitted for discussion with the 10 PDA offices.

2. Training on multi-functionality of AgriMarketing system and carving out a new role for some of AMO staff, especially those who are now price collectors (assuming that over time traders become main supplier of wholesale price information to SMS and Web data base) should be undertaken

3. AMO staff should be oriented to “safe” computing practises (i.e. protection against viruses and protecting their data by backing it up).

4. AMO staff should be introduced to Internet etiquette (search engines, book-marking, networking).

5. AMO staff with little or no English language skills should be given Basic English language training as poor English language skills is a major impediment to expanded use of existing software such as Microsoft Windows, Microsoft Office, SPSS and FAM. It is unlikely that Microsoft Windows, Microsoft Office, SPSS or any other commercial software products will be translated to Khmer in the short term.

6. To maintain and support AMO computers, network and servers, the AMO needs to hire a capable and willing IT system administration / technical support staff or contract with a qualified external company for system administration / technical support services.

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Service Provider AssessmentTask #7: Assess the availability of local service providers for hardware and software maintenance and training.

The IT service providers assessed are listed in the table below.

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Vendor AssessmentThakral Group(www.thakral.com.kh)

Authorized full service vendor for HP, IBM, Toshiba, Cisco, Toshiba and Microsoft. Can install and configure LAN including wiring. Little in-house software development expertise.

Potential vendor for hardware, software, installation, support and maintenance, but not for custom software development.

Yejj Info(www.yejj.com)

Full service hardware and software vendor. Not a software developer. Current focus of their business is training and support. Strong knowledge of network design and administration. Has good insight on the ICT marketplace in Cambodia.

Potential vendor for hardware, software, installation, support and maintenance, but not for custom software development. Yejj also provides basic English language training.

Conical Hat Software(www.conicalhat.com)

Three year old software development company focusing mainly on accounting, payroll and billing solutions. Has staff of 25 including 12 engineers. Managing and technical directors are expatriates. Works exclusively with Microsoft technologies and software development tools. Has little web development experience (i.e. 3 web sites) and no SMS experience.

Possible vendor for custom software development, but lack of web development experience is a potential issue.

Baktouk Computer(www.baktouk.com)

Nine year old software development company. Khmer owned and operated. Has only 3 developers on staff, some with Microsoft Certified Systems Engineer (MCSE) and Microsoft Certified Professional (MCP) designation. Makes use of both Microsoft and open source technologies (Linux, Apache, PHP). Have several good reference web sites that they’ve developed (see http://www.baktouk.com/profiles.htm). One in particular, www.foodsecurity.gov.kh, has many attributes (e.g. content management) that are desirable for an AMIS web site. Also, has some experience with SMS.

Potential vendor for custom software development.Resolvo Cambodia(kh.resolvo.com)

One year old branch office of Resolvo Singapore. Has 10 developers in Cambodia and 12 in Singapore. Primarily working on large international project in Singapore and Malaysia (likely outsource from Resolvo Singapore).Projects in Cambodia appear to be localization and customization of pre-existing Enterprise Resource Planning (ERP) solutions for the local market rather new original work. Has technical expertise with both Java/Open Source and Windows/.NET development

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technologies.

Potential vendor for custom software development.

Experienced computer hardware and networking service providers are readily available in Cambodia. They are capable of providing planning, installation, training and support.

The number of available software development service providers in Cambodia is relatively small. There are few software development service providers that have been in business for more than a few years. All software developers visited describe the quality of computer science (software development) education in Cambodia post secondary schools to be poor with new hires learning most of their software development skills on the job. Given the immaturity of the software development industry in Cambodia, finding a qualified local software development service provider that has the capacity to complete development work for CAMIP in a timely manner may be challenging. Also, there may be a higher risk for quality issues in software that they develop.

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AMIS Development Estimates

Task #8: Estimate development costs of the various hardware, software and related capacity development, and advise on the most cost effective option.

AMO Hardware and Software Upgrades

Description Unit Price Qty ExtensionBackup devices for FAM database at AMO Phnom Penh Office

- DVD-Writer- DVD-RW Discs (5 disc per year)- DVD-R Discs (50 disc per year)

$50$2

$0.50

115

150

$50$30/3 yrs$75/3 yrs

Upgrade all AMO computers with to 384/512MB memory- 256MB PC-3200 DDR DIMM $55 18 $990

Anti-virus subscription (20 workstations + 3 servers)- McAfee Total Protection for Small Business $35/yr

or $62/3 yrs

23

23

$805/yr

$1423/3 yrs

AMO LAN- Router / Firewall

(e.g. NETGEAR ProSafe VPN Firewall 8 FVS114)- 10BaseT switch, 16 or more ports

(e.g. NETGEAR’s ProSafe FS116)- Cable, conduit, connector, wall sockets, cover plates,

etc.

$85

$85

$400

2

1

1

$170

$85

$400

File/Print/WSUS Server with tape drive for backup- IBM/HP/Dell Server

o 2 x Dual-Core Xeon 5130 2.1GHzo 2GB memoryo 2x250GB hard disko DVD-Writero DAT 72 Tape Driveo 17” LCD Monitor, keyboard & mouseo 3 year warranty, service and support

- Windows 2003 Small Business Server with 10 CALs- Symantec Backup Exec (tape backup software)- DAT 72 Tape- DAT Cleaning Media

$3300

$1100$500$12$10

1

11241

$3300

$1100$500$288

$10

UPS with 30 running time for File/Print/WSUS Server and AMO LAN equipment

$800 1 $800

Broadband Internet Access- ADSL Modem- 384kbps Synchronous DSL (2GB limit/month) or

512kbps Synchronous DSL (4GB limit/month) or 768kbps Synchronous DSL (6GB limit/month) or

$100$225/month$325/month$425/month

1363636

$100$8100/3 yrs

$11700/3 yrs$15300/3 yrs

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1024kbps Synchronous DSL (8GB limit/month) $525/month 36 $18900/3 yrs

Installation of upgrades, LAN and server (file, print WSUS) at AMO Phnom Penh

$1500 1 $1500

Backup devices for FAM database at PDA Office- DVD-Writer- DVD-RW Discs (5 disc per year)- DVD-R Discs (50 disc per year)

$50$2

$0.50

10150

1500

$500$300/3 yrs$750/3 yrs

Internet access for AMO computers at PDA offices- 56kbps modem (non-WinModem)- Dial-up Internet account (35 hours/month) or

Pre-paid Dial-up Internet service (20 hours/month)

$30$30/month$20/month

10360360

$300$1080/3 yrs

$720/3 yrs

Installation of upgrades and Internet access setup for AMO computers at PDA offices

$50 10 $500

Total Cost of AMO Hardware and Software Upgrades (with 3 years of supplies, anti-virus subscription, 1024kbps Synchronous DSL and Dial-up Internet account)

$33151

AMIS Servers and Associates Hardware

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Description Unit Price Qty ExtensionAMIS Web/SMS Server

- IBM/HP/Dell Server o 2 x Dual-Core Xeon 5130 2.1GHzo 2GB memoryo 2x250GB hard disk (RAID)o DVD-ROMo 17” LCD Monitor, keyboard & mouseo 3 year warranty, service and support

- Windows 20003 Server Web Edition

$2800

$400

1

1

$2800

$400

AMIS Database Server- IBM/HP/Dell Server

o 2 x Dual-Core Xeon 5130 2.1GHzo 2GB memoryo 2x250GB hard disk (RAID)o DVD-ROMo 3 year warranty, service and support

- Windows 20003 Server R2 Standard Edition- SQL Server 2005

$2600

$1000$6000

1

11

$2600

$1000$6000

2 Port USB KVM Switch19 (e.g. D-Link KVM-221) $80 2 $160

UPS with 30 running time for AMIS Servers (2 servers each) $1300 2 $2600

SMS Hardware and Software - IBM/HP/Dell Server

o 2 x Dual-Core Xeon 5130 2.1GHzo 2GB memoryo 2x250GB hard disk (RAID)o DVD-ROMo 17” LCD Monitor, keyboard & mouseo 3 year warranty, service and support

- Windows 20003 Server Web Edition - Wavecom Modem Starter Kit for Fastrack (GSM

Modem), P/N: WAV MSK-M1213A Note: Purchasing a second spare GSM modem is recommended.

- InfoTXT WebDB Messaging Platform

$2800

$400$300

$3800

1

12

1

$2800

$400$600

$3800

GSM Account (5¢/SMS, 200 SMS/day, 6 days/week) $240/month 36 $8640/3 yrs

IVR Hardware and Software - IBM/HP/Dell Server

o 2 x Dual-Core Xeon 5130 2.1GHzo 2GB memoryo 2x250GB hard disk (RAID)o DVD-ROMo 3 year warranty, service and support

- Windows 20003 Server Web Edition- Dialogic D/4PCI 4 port Voice board. Note: Purchasing

a second spare Dialogic D/4PCI is recommended.- VoiceXML Software

$2600

$400$650

$TBD

1

12

1

$2600

$400$1300

$TBD

19 An KVM enables 2 computers to be controlled with a single keyboard, monitor and mouse.

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Landlines for use with IVR - Installation (per line)- Estimated monthly fee (per line for 30 minutes/day)

$130$80

272

$260$5750/3 yrs

PocketPC PDA / Smartphone (e.g. HP iPAQ 510 or hw6940) $320 to $600

30 $9600 to $18000

Total Cost of AMIS Servers and Associates Hardware

Cost to Add IVR Hardware, Software and 2 Landlines (3 years service)

Cost to Add PDA Hardware

$31800

$10310+

$9600to $18000

AMIS System Integration and Custom Software Development

The cost estimates in the table below assumes that all work will be completed by an experienced and qualified local Cambodia software developer and the cost of the software developer is $3000/month when contracted through an IT company. It is possible that no qualified Cambodia software developers are available for the custom SMS, IVR and PDA software development tasks, in which case development costs will be significantly higher.

Description Unit Price Qty ExtensionLocalization of FAM and enhancement of Export/Import function to include data values for commodity prices and not just average price. (Preliminary estimate is 2 to 4 months efforts, but estimate is subject to review of source when available).

$3000/month 1 to 4 months

$3000 to $12000

Develop AMIS web site with the following capabilities:

1. Internationalization (support Khmer and optionally English languages).

2. Content Management System (CMS) to enable non-technical user to maintain the contents (news, web pages, document library) of the web site.

3. User authentication and a customizable roles-based authorization system that allows content authoring to be safely delegated to multiple team members.

4. Really Simple Syndication (RSS) feed client and provider20 (low priority).

NOTE: Excludes the cost of creating the actual content

$3000/month 3 to 4 months

$9000to $12000

20 A RSS feed client support enables a web site to display syndicated news from external sources. RSS feed provider support enables a web site to syndicate (or share) news with external systems (e.g. other web sites).

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for the AMIS web site. The AMIS web site contents need to be created by AMO or CAMIP staff/consultants.

Develop custom web server applications with the following services:

1. Searching and displaying market data.2. Enable authorized users to enter or update

market data.3. Searching and displaying commodity buyers and

sellers along with their buy and sell offer (low priority).

4. Enable an authorized user to register traders (including contact information) that want to submit buy and sell offers via SMS.

5. Import and export FAM data.

NOTE: Excludes design, project management, testing and software acceptance tasks to be completed by CAMIP staff/consultants.

$3000/month 2 to 4 months

$6000to $12000

Develop custom SMS server applications with the following services:

1. Submitting wholesale prices by commodity and by market.

2. Requesting wholesale prices by commodity and market.

3. Submitting an offer to purchase a commodity with quantity, price and location (market/province?).

4. Submitting an offer to sell a commodity with quantity, price and location (market/province?).

5. Requesting available offers to purchase a commodity by location.

6. Requesting available offers to sell a commodity by location.

NOTE: Excludes design, project management, testing and software acceptance tasks to be completed by CAMIP staff/consultants.

$3000/month 2 to 4 months

$6000to $12000

Develop custom IVR server applications with the following services:

1. Submitting wholesale prices by commodity and by market.

2. Requesting wholesale prices by commodity and market.

3. Submitting an offer to purchase a commodity with quantity, price and location (market/province?).

4. Submitting an offer to sell a commodity with quantity, price and location (market/province?).

5. Requesting available offers to purchase a

$3000/month 2 to 4 months

$6000to $12000

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commodity by location.6. Requesting available offers to sell a commodity

by location.

NOTE: Excludes design, project management, testing and software acceptance tasks to be completed by CAMIP staff/consultants.

Develop custom localized SMS client applications that run on Personal Digital Assistants (PDAs) to provide an user friendly interface for:

1. Collection and submission of price data2. Requesting price data3. Submission of offers to buy and sell

commodities4. Requesting available offers to buy and sell

commodities

NOTE: Excludes design, project management, testing and software acceptance tasks to be completed by CAMIP staff/consultants.

$3000/month 3 to 4 months

$9000to $12000

Total Cost of AMIS System Integration and Custom Development $39000to $72000

Capacity Development

Description Unit Price Qty ExtensionIT Training on for AMO staff in Phnom Penh and PDA offices:

LAN usage (file sharing, printer sharing, data backup) Internet etiquette (browser usage, search engines,

book-marking, e-mail, FTP, RSS newsfeeds, networking).

“Safe” computing practises (i.e. protection against viruses and protecting their data by backing it up on DVDs and/or tape).

$1000 1 $1000

Hire a capable and willing IT system administration / technical support staff or contract with a qualified external company for system administration / technical support services.

$5000/year 3 $15000/3 yrs

Basic English language skills for computer users. $3000 1 $3000

Total Cost of Capacity Development $19000

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Summary of Estimated Costs

Description CostsTotal Cost of AMO Hardware and Software $33151

Total Cost of AMIS Servers and Associates Hardware

Cost to Add IVR Hardware, Software and 2 Landlines (3 years service)

Cost to Add PDA Hardware

$31800

$10310+

$9600 to $18000

Total Cost of AMIS System Integration and Custom Development $39000 to $72000

Total Cost of Capacity Development 19000

Total Estimated Costs $122951 to $184261

The estimate of total costs ranges from a low of $122,951 to a high of $184,261. For simplicity purposes we propose a range of $125,000 to $185,000.

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