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Table of Contents

1. Executive Summary 2. Vision and Objectives

3. Relevance

4. Event Overview • Art Show • Fashion Exhibition • Film Festival • Fashion Workshops • Invitation-Only Receptions • Fashion Shows • After Parties

5. Implementation Capacity • About Cambodia Fashion Council • About Star Events • Management Plan

6. Approach • Forming associations and alliances • Partnership and Networking

7. CFW 2011 Designers

8. Detailed Description of the Event • Long Duration Events • Art Opening and Art Show • Fashion Exhibition • Receptions, Runway Shows and After Parties • Invitation-only Receptions • Fashion Shows • After Parties

9. Media Coverage

10. Event Partners

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1. Executive Summary

Cambodia Fashion Week (CFW) 2011 will run from October 27-November 5, 2011 and is hosted by the Cambodia Fashion Council (CFC) in partnership with Star Events. The overall aim of CFW is to showcase national designers and put Cambodia on the fashion map internationally. The organisers are confident CFW 2011 will stand out as a key event for members of the fashion and business communities in 2011.

CFW 2011 will highlight global fashion trends, featuring international and national designers and introducing up and coming designers from Cambodia. CFW 2011 is a unique event providing designers with opportuni-ties to network with international buyers, potential investors and international fashion publications.

In addition CFW 2011 provides an excellent networking opportunity for members of the business community, with innumerable events geared toward maximizing business to business connections. A broad range of influential sponsors have currently committed to supporting CFW 2011 and additional sponsorship opportu-nities are currently available.

• CFW 2011 will incorporate invitation-only receptions and runway shows, exclusive parties, a fashion exhibition, an art show and fashion workshops at selected venues across Phnom Penh

• CFW 2011 will be covered by Vogue, Elle, Marie Claire, Harper’s, CNN and other notable fashion and news publications

• CFW 2011 will also host an ASEAN delegation throughout the event to present current fashion and business opportunities available in Cambodia

2. Vision and Objectives

The vision of CFW 2011 is to support the development of the Cambodian fashion industry. Moreover CFW 2011 seeks to put Cambodia on the international fashion stage, giving the world access to Khmer designers and showcasing the great designs that they are producing. CFW 2011 seeks to provide opportunities for local designers and retailers, the public and businesses operating in Cambodia.

• Cambodian designers and retailers, and designers and retailers operating in Cambodia, will benefit from having a public arena in which to promote their designs. They will benefit from a range of events through which they will be able to connect with consumers, potential investors, buyers and international fashion publications and media

• CFW 2011 targets urban middle and upper class consumers who are interested in fashion; the fashion exhibition provides them with the opportunity to see the clothes of many designers all under one roof, and enjoy a luxury shopping experience. Consumers will benefit from access to information and products from national and international designers and retailers operating in Cambodia and in the region

• CFW 2011 also targets businesses operating in Cambodia which can benefit from the brand exposure that the event is able to provide through unique sponsorship opportunities. Businesses operating in Cambo-dia involved in CFW 2011 will benefit from increased brand awareness and recognition nationally and beyond

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3. Relevance

Cambodia is one of the poorest countries in South East Asia and has been severely affected by war and over 30 years of political instability. However the last decade has seen strong economic growth. In 2011, inflation is stable and areas such as agriculture, garment exports, tourism, construction and banking are driving economic growth (‘World Bank Cambodia: Recent Economic Developments,’ Feb 2011). Global activity is estimated to expand by 4.4% in 2011 and GDP growth is estimated to increase triggered by exports, tour-ism, agriculture and banking and construction (public and private). The country is experiencing increasing amounts of foreign investment and as such increasing exposure to foreign products and services.

Many new garment factories and footwear firms opened in Cambodia in 2010 and 2011, following closures in 2009 due to the crisis. However while many products are made in the country, the designs and factories are almost exclusively foreign owned and the products destined for foreign export. Moreover the real wage of garment workers, unlike wages in some other sectors, hasn’t improved much relative to the last decade of strong economic growth.

Development in the capital city of Phnom Penh is happening rapidly in telecommunications and construction and the capital is experiencing ever growing numbers of new café’s, restaurants, high-end food and alcohol retailers, fashion retailers and boutiques opening up.

Strong economic growth and increasing foreign investment have influenced the fashion industry in Cambodia in the last decade along with other luxury items. The country has seen increasing access to foreign, largely Asian products, but also the emergence of Cambodian designers. The fashion industry is growing, with increasing numbers of local designers opening boutiques, fashion degrees now being offered in two of the country’s leading universities and a growing market among urban Khmer’s who have increasing amounts of disposable income.

With 5% of the employed population working in the garment industry and garment exports being one of the main triggers of economic growth, Cambodia has every reason to support the development of its own fash-ion industry.

Thus the time is right for Cambodia to have its first ‘Fashion Week,’ to showcase the established and emerg-ing local talent at a fashion exhibition and during extravagant runway shows.

4. Event Overview

CFW 2011 comprises a series of events designed to cater to a range of stakeholders nationally and interna-tionally. Primarily the event seeks to support Cambodia’s established and emerging designers and provide an accessible route of entry into what’s happening in the fashion industry in Cambodia for a section of the general public. The event also seeks to collaborate with businesses operating within Cambodia to whom it can offer increased brand awareness and recognition nationally and internationally. CFW 2011 will attract national and international media, providing coverage for national designers. Additionally, businesses operating within Cambodia will benefit from increased brand awareness and recognition. CFW 2011 will achieve this through a schedule of events geared to different audiences:

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Artfully Dressed: Fashion (heart) Art: The art exhibition seeks to investigate the crossroads between fashion and art in Southeast Asian countries. Artfully Dressed will focus on how different Southeast Asian cultures influence art and fashion and how these influences permeate geographical boarders within the region, in turn influencing one another. Artfully Dressed will be a public and open event with no entry charge making it as accessible as possible within the realms of CFW 2011. Artfully Dressed will run for the full dura-tion of CFW 2011, from Thursday 27 October – Saturday 5 November. The organisers are currently accept-ing submissions from creative individuals based in the Southeast Asia region, if you are interested in submit-ting work for consideration please read the exhibition concept and visit the link below to learn how to submit your work.

CFW Fashion Exhibition: The Fashion Exhibition makes CFW 2011 accessible to the general public and enables them to experience some of the glamour and glitz which will characterize the other events scheduled for CFW 2011. The Fashion Exhibition will bring together a range of retailers in one place for a two day exhibition that is open to the general public. The ticket price is being kept relatively low in order to ensure that many urban middle and upper class Khmer’s can attend, ticket price includes additional benefits such as exclusive discounts of exhibiting retailers, access to fashion shows running during the exhibition, canapés and champagne. The Fashion Exhibition will be held on the first weekend of CFW 2011, Saturday 29 – Sunday 30 October, at the InterContinental Phnom Penh.

Fashion Workshops: In partnership with The Society of Human Resource Management and Productivity (SHRM&P), Worth Global Style Network (WGSN), Innov8 International and Raffles International College, CFW is bringing leaders in the fashion industry to lead workshops at Raffles Design Institute. Workshop topics will cover trend forecasting, fabric sourcing, retail sales and brand building.

Invitation-Only Receptions: Starting on Friday 28 October and taking place each night for the proceed-ing nine evenings, an invitation-only reception will be held prior to the evenings scheduled fashion show. Receptions will be hosted by businesses operating in Cambodia, with guests selected by event sponsors in coordination with CFW 2011’s organisers. The invitation-only receptions seek to support businesses by providing an opportunity to showcase their products and brand. They also provide opportunities for networking for organisations and individuals in the fashion and business communities.

Fashion Shows: Starting on Friday 28 October and taking place each night for the proceeding nine eve-nings, a fashion show will be held following each invitation-only reception. The fashion shows will be charac-terized by glamour, glitz and decadence and serve to showcase established and emerging designers operat-ing in, or with links to, Cambodia. The fashion shows will be invitation only events held in a range of venues across Phnom Penh and will feature entertainment and music in addition to the catwalk shows.

After Parties: Starting on Friday 28 October and taking place each night for the proceeding nine evenings, an after party will be held following each fashion show. These exclusive parties provide a chance for celebri-ties, designers, sponsors and models and other guests and individuals involved in CFW 2011 to both network and continue to make connections and to kick back and enjoy a fantastic party at the end of a superb night in a wonderful venue.

For further details on each of the scheduled events please refer to Section 8: Detailed Description of the Event.

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5. Implementation Capacity

About Cambodia Fashion Council: Cambodia Fashion Council (CFC) is an independent, not-for-profit association formed under the initiative of Arnaud Darc, managing director of the Thalias restaurant group, and Sophy Sar of F Magazine to promote and support established and emerging new designers in Cambodia. CFC aims to discover and nurture young talent and existing labels to create awareness and support for the development of the fashion industry in Cambodia.

CFC is hosting CFW 2011. Drawing upon its expertise and connections to the fashion community, CFC is working in coordination with Star Events to design and execute CFW 2011. CFC will also receive a grant of 10% of the profits of CFW 2011 to be managed by the organisation to support young Khmer designers with scholarships.

About Star Events: Star Events is an event planning agency with a proven track record in executing events with style, ease and expertise. From corporate team building to fashion shows and fundraisers, Star Events works with a wide range of event partners and vendors to provide clients with unique and innovative event solutions. The organisation offers a full service of event planning from design to execution, working closely with clients and handling every detail of the event with the highest quality.

Star Events is responsible for the design and execution of CFW 2011. Star Events is working with CFC to attract sponsors, secure venues and designers and oversee all elements of CFW 2011.

Management Plan:The overall management of CFW 2011 is the responsibility of Star Events. Star Events has a team of dedi-cated staff planning CFW 2011 under the leadership of Teia Rogers. The team is working in coordination with the Board of Directors and members of the CFC.

The Star Events team is composed of:

Teia Rogers – ProducerTeia has been managing large scale events for the better part of a decade. Prior to moving to Cambodia, Teia coordinated international arts festivals throughout the United States. Teia was also involved in producing a number of popular television and theatre productions in the US and Internationally. She brings her creative management style, international expertise and love of Excel spread sheets to CFW.

Jenny Cimaglia – Associate ProducerJenny has a diverse background in the arts, ranging from conservation of art objects, curatorial work on exhibitions, and cultural preservation. She spent 2 years working on Intangible Heritage projects for UNESCO (United Nations Educational, Scientific and Cultural Organization) in Paris and Hanoi. In 2010, Jenny moved to Hong Kong. She spent the past year working in television commercials, film and modeling while pursing her MA. Jenny also worked for the arts organization Future Industries, creating pop-up art installations and developing of young local Hong Kong based artists. She is currently based in Phnom Penh.

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Caitlin Padgett – Associate ProducerCaitlin has recently returned to Cambodia to work as Associate Producer on Cambodia Fashion Week 2011. Caitlin's first work in the region involved working in television and advertising commercials, and involved frequent trips throughout Southeast Asia. She has since worked on many projects merging creativity, events management and coordination. Last December, Caitlin left Cambodia for Southern Mexico to coordinate arts and culture festivals, including curating the region's first film festival, and provide marketing and promotional support to local businesses. She is excited to coming back to Cambodia to work on the country's first ever Fashion Week!

Ellen Jones – PR ManagerEllen joined the CFW 2011 team to manage communications for the event. Prior to working at Star Events, Ellen worked in Event Management, organising a wide range of events and conferences within the UK. Ellen moved on to work in PR and Marketing, handling internal and external communications and later moved to Cambodia, where she has lived for almost two years. Ellen brings to the team her many years experience of writing a wide range of communication materials, her excellent interpersonal skills and commitment to make CFW 2011 a success.

Sach Sotay – Venue CoordinatorSotay has been working in venue coordination for the last 2 years. A native of Cambodia he speaks 3 languages and has been acting as a liaison for corporations between Cambodia and Vietnam. He brings his experience of working with site coordination and his love of fashion to CFW.

The team is supported by an additional fifteen Star Events staff.

The CFC is composed of:

Executive Committee:

Sophy Ke – PresidentSar Chantho – Vice PresidentHaniz Yasin – Secretary General

Advisory Panel:

Ryan Taylor – The DollhouseAmanda Bloom – Freelance StylistClara De Luca – F MagazineTan Teck Leng – Raffles International CollegeSophie Knapp – Coco Wellington

All models will be managed by Sapors Modeling Agency. All styling will be managed by The Dollhouse.

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6. Approach

Forming associations and alliancesA key approach of the event includes forming partnerships and alliances with the key organisations involved in the areas of fashion and business in Cambodia. The event does not seek to duplicate functions but rather to ensure that the organisations already established gain from the event in terms of exposure to international media and access to business to business opportunities. For example designers will gain access to con-sumers and investors through the two day fashion exhibition and sponsors of CFW will benefit from high brand exposure at CFW events.

Partnership and NetworkingTo maximize event success and sustainability, and ensure experience exchange throughout event implemen-tation, partnership will be sought with a wide range of organisations and other stakeholders to participate in various aspects of the event. Partnership minimizes risks of duplication and misuse of resources and will contribute to the event sustainability by involving local organisations.

7. CFW 2011 Designers

Ambre was founded by Romyda Keth, perhaps one of the more well known Khmer designers. Her patterns are characterized by an undeniably feminine style, coloring that is a harmonious blend of shades and elegance without sacrificing detail.

Eric Raisina, originally from Madagascar, has won many international Best Designer Awards and his collec-tions shown in Fashion Shows in Asia, Africa, Europe and the United States.

Keo K’Jay is a social enterprise that was established in Cambodia to train and provide jobs for women living with HIV in Phnom Penh through the creation of handmade items made at home.

The Academy is the brain child of 3 Khmer siblings. The Academy is best known for its denim and active wear with additional products being eagerly awaited.

Colorblind is an emerging collection founded by French designer, Jean-Benoit Lassen, who is based in Phnom Penh. HIs collection is born from sophistication and simplicity. He is previewing his debut collection for CFW.

Jasmine Boutique was established in 2001 by Kellianne Karatau & Cassandra McMillan. Jasmine Bou-tique uses Cambodian hand woven silks to create timeless pieces produced in their workshop in Phnom Penh. Designs are known for their strong feminine style and original handmade touch.

Coco Wellington has a unique collection that holds elements of conservative fashion, yet allows wearers to create their own fashion trends. Inspired in part by their long love of Cambodia, elements of Asian-influenced lines and strong architectural forms balance with soft, flowing feminine lines, melding together to create exotic delights. Delicate silks and cottons are mixed with raw fabrics to juxtapose each other in a beautiful harmony of yin and yang.

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Two Wonders is the creative offspring of Wellington-based designers Sophie Knapp and Sophea Son, Two Wonders are known for their statement but wearable pieces, with a glamorous edge. Sophea has strong ties with Cambodia, her parents having come to New Zealand as Cambodian refugees and she and Sophie frequently travel to the country.

Don Protasio, a Filipino designer, is currently based in Cambodia and received a great reception to his 2010 collection at last year’s Philippine Fashion Week.

Remy Hou an internationally up and coming Khmer-American designer, and is anticipated to be a glittering and memorable occasion. Remy’s pieces are exclusive; having not yet hit boutiques for general sale, they can only be seen worn by celebrities such as John Legend, Justin Bieber, Brian White, Marlon L. Wayans, Floyd Mayweather, Jr., KD Aubert and many more. 8. Detailed description of the event

Please Note: In keeping with the ‘working’ nature of this document, the following list details the scheduled events confirmed to date (19 September 2011). This is a working document to which additional event infor-mation is constantly being added.

Long Duration Events:

Event: Art Opening and Art ShowDate: Thursday 27 October (Art Opening); The Art Show runs for the duration of CFW 2011, from Thursday 27 October - Saturday 5 NovemberTime: Cocktail reception starts at 6pm, Thursday 27 OctoberDescription: We live in a world today where more and more definitions are broadening for our understand-ing of art, and rightfully so. This exhibition serves to investigate the crossroads between fashion and art. Examine what inspirations fashion designers take from the realm of fine arts and also where fashion objects tread into other territories of art.

Art Show Concept:CFW 2011 incorporates an Art Exhibition which runs for the full duration of the ten day event. The exhibition seeks to explore conceptions of art and fashion and how they intersect and overlap. It will consider how fashion designers have been inspired by the world of art, and how fashion objects in turn have themselves come to be considered as pieces of art. The aim is to showcase as diverse a range of creative expressions as possible which explore these concepts, for example clothing, paintings, photographs, sculptures, installa-tions and videos. The organisers are currently accepting submissions from creative individuals based in the Southeast Asia region, if you are interested in submitting work for consideration please read the exhibition concept and visit the link below to learn how to submit your work. We are limiting exhibiting artists to those based in the Southeast Asia region. Artists need not be from Southeast Asia, but should primarily reside and work in the following countries: Cambodia, Laos, Indonesia, Vietnam, Thailand, Myanmar, Malaysia, Philippines.

Event: Fashion ExhibitionVenue: InterContinental Phnom PenhDate: Saturday 29 – Sunday 30 October

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Time: 10am- 6pm Saturday and 11am-5pm SundayDescription: The CFW Fashion Exhibition is a two day event at the InterContinental Phnom Penh providing the general public with the opportunity to get access to luxury apparel and accessories without having to travel abroad and retailers with the opportunity to showcase their products to consumers. The CFW Fashion Exhibition includes runway shows, food vendors and entertainment and approximately 800 guests are expected to attend over the course of the event. This innovative shopping experience is $25 per person for two days or $15 per day and guests receive an exhibition bag with free items from retailers, 10% off items from participating retailers, complimentary champagne and canapés and entrance to the runway shows occurring each day of the Fashion Exhibition.

Event: Fashion WorkshopsVenue: Raffles Design InstituteDate: 31 October – 4 NovemberTime: 10am – 12pm31 October: The Technical Aspects of Apparel Making

1 November: Fashion Retail Learning Program

2 November: Trend Forecasting

3 November: Pattern Making - Essential Step between Design & Production

4 November: The Cambodian fashion industry

5 November: Case Study on Fashionable Business by Mrs. SengTakeneary

Receptions, Runway Shows and After Parties:

Friday 28 OctoberEvent: Official Fashion Week Opening Night - Invite-Only ReceptionVenue: VIP Lounge, Sofitel Phnom Penh PhokeethraTime: 6pmDescription: The opening reception of CFW 2011 invited selected guests to celebrate the opening of CFW.

Event: Fashion Opening featuring Ambre by Romyda KethVenue: Sofitel Phnom Penh PhokeethraTime: 8pmDescription: Opening night fashion show featuring Ambre by Romyda Keth, one of Cambodia’s most well recognized designers.

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Event: Official Fashion Week Opening Night - After PartyVenue: Sofitel Phnom Penh PhokeethraTime: 9pmDescription: Following the first of many stunning runway shows celebrities, models, designers and guests are invited to an After Party featuring international DJs and an additional fashion show.

Saturday 29 OctoberEvent: Invite-Only ReceptionVenue: VIP Canopy AirportTime: 6pm

Event: Don Protasio - Fashion ShowVenue: VIP Canopy AirportTime: 8pm

Event: After PartyVenue: VIP Canopy Airport Time: 9pm

Sunday 30 OctoberEvent: Invite-Only ReceptionVenue: Train Station Time: 6pm

Event: Colorblind - Fashion ShowVenue: Train StationTime: 8pm

Event: Water Lily - After PartyVenue: Train StationTime: 9pm

Monday 31 OctoberEvent: Industry-Only ReceptionVenue: The DomeTime: 6pmDescription: This event is designed for those guests working in the fashion and arts industries. Models, designers, fashion photographers and artists are invited to enjoy cocktails and canapés before the main stage show.

Event: Eric Raisina - Fashion ShowVenue: The Dome Time: 8pm

Event: Masquerade Ball Venue: The Dome Time: 9pm

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Description: CFW guests are invited to a Masquerade Ball. Performers will be brought in from Australia and Vietnam. These stunning acrobats will create an unimaginable spectacle. Limited tickets will be available to the general public.

Tuesday 1 NovemberEvent: Business to Business Invite-Only ReceptionVenue: Raffles GardenTime: 6pmDescription: Sponsors and investors are invited to participate in this unique networking opportunity.

Event: Jasmine Boutique - Fashion ShowVenue: Raffles (Ballroom)Time: 8pm

Event: After PartyVenue: RafflesTime: 9pm

Wednesday 2 NovemberEvent: Invite-Only ReceptionVenue: Central MarketTime: 6pm

Event: The Academy Fashion ShowVenue: Central MarketTime: 8pm

Event: After PartyVenue: Central MarketTime: 9pm

Thursday 3 NovemberEvent: Invite-Only ReceptionVenue: National MuseumTime: 6pm

Event: Coco Wellington - Fashion ShowVenue: National MuseumTime: 8pm

Event: Two Wonders Fashion Show and After PartyVenue: National MuseumTime: 9pm

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Friday 4 NovemberEvent: Invite-Only ReceptionVenue: PortTime: 6pm

Event: Keo K’Jay - Fashion ShowVenue: PortTime: 8pm

Event: After PartyVenue: PortTime: 9pm

Saturday 5 NovemberEvent: Invite-Only ReceptionVenue: TBC Time: 6pm

Event: Remy Hou - Fashion ShowVenue: Olympic Stadium Time: 8pm

Event: Cambodia Fashion Week Closing PartyVenue: Olympic Stadium Time: 10pmDescription: CFW and CFC have pulled out all the stops to make the finale night memorable. CFW will bring in international DJs, artists, and performers to make this an unforgettable night.

9. Media Coverage

CFW 2011 has the following confirmed media coverage services: • Streaming coverage of CFW 2011 events directly to CFW website, supported by EZECOM • Screening CFW 2011 events in EZECOM e-cafés around. • We will be streaming live fashion shows at hosted viewing parties throughout Phnom Penh. • Coverage of CFW 2011 internationally and on MyTV during the event, supported by EZECOM and Cambodia Television Network (CTN) • CFW 2011 will be covered by a number of media sources. Astro TV, AP News, Channel News Asia and other notable international, regional and national fashion and news publications.

For press credentials and media enquiries please contact: Ellen Jones: ellen@stargroupcambodia.com.

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10. Event Partners

CFW 2011 is proud to be sponsored by a number of organisations who are providing support to deliver CFW 2011. The support provided by these organisations will ensure that Cambodia’s first major fashion event is a great success.

EZECOM:EZECOM, Cambodian based premium internet provider, is the first confirmed CFW 2011 sponsor. EZECOM will be: • Providing streaming coverage of CFW 2011 events direct to the CFW website • Screening CFW 2011 events in EZECOM e-cafés around Phnom Penh

EZECOM will also be working with Cambodia Television Network (CTN) to provide coverage of CFW 2011 internationally and on MyTV during the event which runs from October 27-November 5, 2011.

For EZECOM, supporting the new and exciting initiative that is CFW 2011 fits perfectly with their mission to be ‘the premium provider of world class telecommunications and data services in Cambodia, whilst achieving a high standard of Corporate Social Responsibility.’

Launched in 2007 to serve the rapidly expanding business and home user market in Cambodia, EZECOM has since become a leading provider for a wide variety of innovative communication services. EZECOM has invested in a multitude of high quality infrastructures enabling the company to provide high quality, hassle free, reliable internet services within Cambodia. Their innovative solutions, along with the complete package of services EZECOM offers corporations, office and home users, has made them leaders in their field and the perfect partner to support the broadcasting of CFW 2011 online.

Emerging Market Export Fund (EMAF):EMAF is managed by Emerging Markets Consulting and overseen by the Royal Government of Cambodia’s Ministry of Commerce.In 2005, to support Cambodia’s efforts in building its economic base through increased exports and in con-junction with the nation’s accession to the WTO, the World Bank provided the Kingdom of Cambodia US$10m toward the cost of the “Trade Facilitation and Competitiveness Project (TFCP).” The TFCP is a multi-component effort designed to strengthen both national institutions engaged in building national com-petitiveness and individual firms seeking to grow export revenues.In August 2011, EMAF approved a $25,000 grant to the CFC in support of CFW. This grant enables CFW to host additional activities to support Cambodia’s export industry

For more information:Teia RogersProducer, Cambodia Fashion WeekTeia@stargroupcambodia.com+855 (0)12 921 823