The Event

TheEventBangaloreFashionWeek

• Bangalore Fashion Week is a Global Fashion Event with 16 Editionsat Bangalore and 1 Edition each at Bangkok & Dubai.

• Bangalore Fashion Week (BFW) has been conceived and createdwith a vision to Showcase Indian Fashion Industry to The GlobalFashion World.

• The objective of BFW is to create business relationships and tofacilitate a dialogue between designers and trade buyers.

• The 17th Edition is Scheduled From the 3rd to 6th August 2017 atSheraton Grand Bangalore

• Bangalore Fashion Week Includes After Parties, Press Conferences,Multi Designer Store, Experience Zone and Fashion shows..

TheEventBangaloreFashionWeek

• The ecommerce revolution in India has made the Indian consumermore CLICK friendly than DRIVE friendly..

• Today most of High Net Worth Individuals prefer to shop onlineand Online Shopping is becoming the Need of the hour.

• We at BFW have recognized the change in trends and havelaunched our very own ecommerce portal – BFWLabels.com.

• In pursuance to this we have launched a New Re Branded Conceptof Online Designer Clothing.

• We look forward to the Designer community creating New Linesexclusively for Online Sales under – Winter Festive Online

InnovationatBangaloreFashionWeek• Live Invites : An Innovative approach to maximizing the Reach of BFW Invites and

Breathing Life into them by Incorporating Live Sponsor Videos and Live Streamingthe Entire BFW Event.

• Winter Festive : BFW Redefined Fashion in India with the Integration of an entirelynew Season i.e. Winter Festive (Keeping in mind the Climatic conditions andFestive atmosphere in India)

• International Fashion : BFW offers International Designers to Participate at BFW,Helping bring global Fashion to India and Providing a International and IndianDesigner a Platform for Fashion Integration.

• BFW Tunes High Fashion Music : Exclusively created for the Fashion Shows at BFWand are available for sale at Music stores and its own exclusive Online Music Portal– BFWTunes.com

• BFWLabels.com : An Online Designer Fashion Store Bringing The Best In FashionClothes & Accessories of the Participating Designers

• Global Fashion : BFW Goes Global with successful launch of BFW World Tour atBangkok and Dubai (Following Stops at London, Milan, etc.) The Objective being toPromote Indian Fashion at Various Indian Fashion Friendly Locations the WorldOver.

BFWWinterFestiveOnline

• ThiscommitmenttoWinterFestiveOnlinewillprovideincreasedexposureforIndiandesignerstobuyers,mediaandthefashionindustrybothinIndiaandabroad.

• ThenewWinterFestiveOnlinecaterstoconsumerdemandinIndiaandabroad.Especiallyso,whenourcountrycelebratesnumerousFestivalsthroughouttheyear.

• BFWJuly/AugustEditions areOfficiallyWinterFestiveOnline

Snapshots

Press

ThePressLovesBFW

• Every Publication worth its salt has covered The Bangalore FashionWeek Event.

• The Event has been extensively covered by both Electronic as wellas Print and Internet Media.

• The Event has received Great Reviews not only in Bangalore but allover India.

• For Detailed Press Coverage please log on toHttp://www.BangaloreFashionWeek.in/Press.asp

Media Plan

TheEventMediaPlan

TheMediaPlanforBangaloreFashionWeekIncludesthefollowing

• PressAds• PressConference• NationalPRExercise• PreEventPromotions• TelevisionCoverage- National• PubPromotions• FashionFridays• FashionSquad• eMail Campaign– International• RadioPromotions• PromotiononLeadingWebPortals- International

TargetMediaList

Main Line Dailies : Times of India, Hindustan Times, The Hindu, IndianExpress, DNA, Mirror, Mid Day, etc.

Vernacular Dailies : Dainik Pratidin, Anandabazaar Patrika, GujaratSamachar, Chitralekha, Mumbai Samachar, Amar Ujala, Nai Duniya,Hindi Milap, Udayavani, Prajavani, Deshabhimani, Dhanam, DainikAikya, Lokmat, Dhartri, Dinakaran, Dinamalar, Andhra Prabha,Inquilab, etc.

Electronic Channels : NDTV, CNN IBN, Headlines Today, Aajtak,News24, Sahara TV, News9, etc.

Wire Agencies : PTI, UNI, KPN, BNN, etc.

MediaTargetedatIndia

� GQ� Vogue� Harper’sBazaar� Cosmopolitan� MW� FHM� MarieClaire� People� Grazia� HindustanTimes(DelhiReporter)� DNA(BombayReporter)� Midday(BombayReporter)� TheTelegraph� Statesman

PressCoverage

CoverageOnPrintMedia

¡ TotalMediaSpaceof10,000SqCms.¡ DedicatedColumnfor1Week¡ PromotionalWriteUpsfor1Month¡ EventCoveragefor1Week(PreandPost)

WebPortals

Tie up with Major Social Networking Portals, News Portals, Fashion andLifestyle Portals.

Banners and Text Ads on Search Engines such as Google, Yahoo and MSN.And also on various Web portals

Ads on Google Search Engine and Facebook (Already Active)

The Schedule

ActivityMatrix

Activity July10-25 July26– Aug6

LaunchofCreativeCampaign

DesignersInterviews&Shoots

AnnouncementsofModels

PreEventLifestyleParties

Preview&Fittings

PreEventHypeatVenue

FashionShow

AfterParties

TheEventSchedule

• The Event is Scheduled to Start on the 3rd to 6th August 2017 atClarks Exotica Bangalore.

• The Detailed Schedule of the Event is published at –http://www.BangaloreFashionWeek.in/Schedule.asp

Event Statistics

EventStatistics

EventStatistics

3600– THURSDAY|4200– FRIDAY|4800– SATURDAY|5400- SUNDAY

Event Activities

ActivitiesattheEvent

• 28FashionShowsbyVariousDesignersfromAcrossIndia• ExclusiveMultiDesignerStore :StockingandSellingParticipatingDesignerClothes• FashionCon :AFourDaySeminarandWorkshopwithleadingFashionandLifestyle

Professionals• FashionMuseum :ShowcasingVariousInnovationsandMilestonesinFashion• StyleCorner :VisitorsofBFWaregivenopportunitytoConsultwithourStylistfor

StyleTipsandInstantMakeOver• PhotoStudio:AFullFledgedBrandedPhotoStudioforVisitorsforPhotoOpts

whichcanbeusedbythemforSocialTrending• ExperienceLounge :BrandsareInvitedtosetuptheirExperienceLoungetogive

OurVisitorsaFirsthandexperiencetotheirNewlyLaunchedproducts.• LIVELEDWall :StrategicallyplacedLEDWallthatwouldofferLiveStreamingofthe

ShowsrunningattheMSAandCommercialsofOurSponsors.

BFW App

BFWIOSApp

• Over10,000ActiveIOSAppDownloads

• BFWAppBringsBangaloreFashionWeek,India'sPremierFashionEventtoyourfingertips.

• BFWAppgivesyouAccesstotheParticipatingFashionDesigners,Models,FashionShowVideos,FashionMusic,EventAccess,BFWSocialConnect,StorewiththeLatestDesignerClothes,FashionandLifestyleTipsandArticles

• DownloadLink:http://www.BangaloreFashionWeek.in/App.asp

BFW Live

BFWLive

• Over2LakhSubscriberstotheLiveStreamingChannel

• BFWLive TakesBangaloreFashionWeektotheHomesandOfficesofFashionEnthusiastsacrosstheGlobe

• BFWLive CoverstheEntireEventLiveandStreamsittoover2LakhsSubscribersacrosstheGlobe

• BFWLive Site:http://www.BFWLive.com

Associations

Option1:BRANDPresentsBFW

Branding

• ‘Brand'LogowillbeIntegratedintotheCompositeLogooftheEvent• 'Brand'PresentstheEntireEvent• Allreferencestotheeventwouldbe'Brand'BangaloreFashionWeek• AllmediaReleasesbyBFWwillcarrytheCompositeLogowhichincludes'Brand’• RunCommercialsof'Brand'on25,000LiveInvites• RunCommercialsof'Brand'DuringtheLiveStreamingofall28ShowsonFBLive,

YouTubeandBFWLive.com• EmbedCommercialsof'Brand'intotheRecordingsofall28Shows• 2WeekSocialMediaCampaignwith'Brand'presentingBFW• ShootwithModels/Designerswith'Brand'forSocialTrending• 2WeekRadioCampaignwith'Brand'presentingBFW• 2WeekZoomTVAdCampaignwith'Brand'presentingBFW• BFWIOSAppBranding• CoverPageBrandingofGrandFinaleShowwith'Brand'BrandingonBFW

Magazine• DoubleSpread'Brand'AdvertisementinBFWMagazine

Option1:BRANDPresentsBFW

BrandShow• OneExclusiveBrandShowdedicatedto'Brand'withallproductionoftheshow

takencarebyBFW• ProductionIncludesS&L,Stage,Backdrop,Choreographer,Models,FashionDJ,

BackstageManagerandteam,Makeup,GuestListManagers,etc.BrandExperienceLounge• Spaceof40x10Feettosetup'Brand'ExperienceZone/VIPLounge• All28PostShowMediaInterviewsofDesigners,ModelsandShowstopperswill

takeplaceatthe'Brand'ExperienceZone/VIPLoungePRActivity• FrontPageMediaNetShotinTimesofIndia(Bangalore,Mumbai&Delhi)with

'Brand'branding• PRActivityAcrossIndiaannouncingassociationof'Brand’PromotionsAtEvent• Run'Brand'CommercialsonDigitalScreensstrategicallyplacedattheEventVenue• FrequentMCAnnouncementsof'Brand'atall28FashionShows• Inclusionof'Brand'asthePresenteronall28FashionShowBackdrops,25,000Live

Invites,PRWalls,etc.

Option2:BRANDPowersBFW

GettoPowertheMostGlamorousFashionEvent

Branding• Brand LogowillbeIntegratedintotheCompositeLogooftheEvent• Brand PowerstheEntireEvent• AllreferencestotheeventwouldbeBangaloreFashionWeekpoweredby Brand• AllmediaReleasesbyBFWwillcarrytheCompositeLogowhichincludes Brand• RunCommercialsof'Brand'on25,000LiveInvites• RunCommercialsof'Brand'DuringtheLiveStreamingofall28ShowsonFBLive,

YouTubeandBFWLive.com• EmbedCommercialsof'Brand'intotheRecordingsofall28Shows• 2WeekSocialMediaCampaignwith Brand PoweringBFW• ShootwithModels/DesignersHolding Brand forSocialTrending• 2WeekRadioCampaignwith Brand PoweringBFW• 2WeekZoomTVAdCampaignwith Brand PoweringBFW• BFWIOSAppBranding• 1SinglepageBrandAdvertisementinBFWMagazine

Option2:BRANDPowersBFW

BrandShow• OneExclusiveBrandShowdedicatedto Brand withallproductionoftheshow

takencarebyBFW• ProductionIncludesS&L,Stage,Backdrop,Choreographer,Models,FashionDJ,

BackstageManagerandteam,Makeup,GuestListManagers,etc.)BrandExperienceLounge• Spaceof20x10Feettosetup'Brand'ExperienceZone/VIPLoungePRActivity• FrontPageMediaNetShotinTimesofIndia(Bangalore,Mumbai&Delhi)with

'Brand'branding• PRActivityAcrossIndiaannouncingassociationof'Brand’PromotionsAtEvent• Run'Brand'CommercialsonDigitalScreensstrategicallyplacedattheEventVenue• FrequentMCAnnouncementsof'Brand'atall28FashionShows• Inclusionof''Brand'asthePoweredbySponsoronall28FashionShowBackdrops,

25,000LiveInvites,PRWalls,etc.

Option3:BRANDPresentsBFWAfterParties

AnoptiontoPresenttheAfterPartiesofBFWandconnectwiththeFashionableYouthofIndia..

Branding• 'Brand'LogowillbeIntegratedintotheCompositeLogooftheBFWAfterParties• 'Brand'PresentstheBFWAfterParties• AllreferencestothePartieswouldbe'Brand'AfterParties• AllmediaReleasesbyBFWAfterPartieswillcarrytheAfterPartyCompositeLogowhich

includes'Brand’• RunCommercialsof'Brand'on25,000LiveInvites• RunCommercialsof'Brand'DuringtheLiveStreamingofall28ShowsonFBLive,YouTubeand

BFWLive.com• EmbedCommercialsof'Brand'intotheRecordingsofall28Shows• 2WeekSocialMediaCampaignwith'Brand'presentingBFWAfterParties• ShootwithModels/Designerswith'Brand'forSocialTrending• 2WeekRadioCampaignwith'Brand'presentingBFWAfterParties• BFWIOSAppBranding• SinglePage'Brand'AdvertisementinBFWMagazine

Option3:BRANDPresentsBFWAfterParties

BrandExperienceLounge• Spaceof20x10Feettosetup'Brand'ExperienceZone/VIPLounge

PRActivity• PRActivityAcrossIndiaannouncingassociationof'Brand’

PromotionsAtEvent• Run'Brand'CommercialsonDigitalScreensstrategicallyplacedattheEventVenue• FrequentMCAnnouncementsof'Brand'atall28FashionShows• Inclusionof'Brand'PresentingAfterPartiesonall28FashionShowBackdrops,

25,000LiveInvites,PRWalls,etc.

Option4:BRANDPartnersBFW

AnoptiontoPartnerwithBangaloreFashionWeekasFashion,Style,Car,Makeup,GoodTimes,Jewelry,etc..

Branding• 2WeekSocialMediaCampaignon'Brand'partneringBFW• 2WeekRadioCampaignon'Brand'partneringBFW• BFWIOSAppBranding• RunCommercialsof'Brand'on25,000LiveInvites• RunCommercialsof'Brand'DuringtheLiveStreamingofall28ShowsonFBLive,

YouTubeandBFWLive.com• EmbedCommercialsof'Brand'intotheRecordingsofall28Shows• 1Singlepage'Brand'AdvertisementinBFWMagazine

BrandExperienceLounge• Spaceof15x10Feettosetup'Brand'ExperienceZone/VIPLoungeatthePre

FunctionArea

Option4:BRANDPartnersBFW

PRActivity• TOIMediaNetreleaseinBangaloreannouncingtheAssociationof'Brand'with

BFW• PRActivityAcrossIndiaannouncingassociationof'Brand’

PromotionsAtEvent• Run'Brand'CommercialsonDigitalScreensstrategicallyplacedattheEventVenue• FrequentMCAnnouncementsof'Brand'atall28FashionShows• Inclusionof'Brand'asthePartneronall28FashionShowBackdrops,25,000Live

Invites,PRWalls,etc.

Option4:BRANDExperienceZoneatBFW

India'sBiggestFashionExtravaganzawithover30FashionDesigners,LifestyleExperienceZone,50InternationalModels,AfterPartiesatSheratonGrandBangalore,India.

• Over21,000HighlyPotentialVisitorsattheFashionWeek• BFWMultiDesignerStore• DedicatedLifestyleExperienceZone• Over28FashionShowswithLeadingInternationalFashion&Accessory

DesignerswithCelebrityShowstoppers• EventDates:27th,28th,29thand30thJuly2017• EventTimings:12amto9.30pm• Venue:SheratonGrandBangalore,India

BFW17thEditionisalsoaninternationaltradingplatformthataimstoshowcaseandpromoteafullrangeofproductsandservicesaswellascreateavenuefornetworkingandsourcing.InadditiontoMultiDesignerStoreandExperienceZones,BFW17thEditionwillalsobehosttoarangeoftradepresentations,seminarsandworkshopsforfashionprofessionals.

Option4:BRANDExperienceZoneatBFW

VisitorsProfile

BangaloreFashionWeek,beinganestablishedfashionevent,attractsthebestofthefashionfraternityinBangaloreandfromaroundthecountry.TheeventisahosttoalargenumberofHNIinvitees,media,buyers,andfashionenthusiastswhoseektofindthebestthecityhastoofferinluxuryandlifestyle.Thevisitorswouldbeamixoftheinviteesoftheeventandwalk-inenthusiasts.

VisitorsPromotionisdonebydirectmailingpotentialvisitors&updatingonoursocialnetworks,ourofficialwebsitewhichgetsveryhightrafficfewweeksbeforetheeventandthroughmediacampaignsuchasleadingpress,radio,hoardings,newspaperandinternet.Lastedition,oureventfoot-fallwas17,800persons,spreadoverthe4-days.

BRANDExperienceZone..Spaceof15x10FeettosetupBRANDExperienceZone/VIPLoungeatthePreFunctionArea

Option4:BRANDShowatBFW

AnOpportunitytoShowcaseYourBrandintheBestWaypossible- AnExclusive'Brand'FashionShow

• OneExclusiveBrandShowdedicatedto'Brand'withallproductionoftheshowtakencarebyBFW

• ProductionIncludesS&L,Stage,Backdrop,Choreographer,Models,FashionDJ,BackstageManagerandteam,Makeup,GuestListManagers,etc.

Option5:BRANDCommercialsatBFW

AnOpportunitytoRun'Brand'TVCommercialstothePeopleThatMatter..Over1MillionFashionEnthusiast.

• TenSecond'Brand'TVCommercialDuringtheLiveStreamingofall28FashionShowsonFBLive YouTube,BFWLiveInvitesandBFWLive.com

• TenSecond'Brand'TVCommercialwillberunontheDigitalScreenStrategicallyPlacedattheEventVenueonall4Days..

• TenSecond'Brand'TVCommercialwillbeIncludedintoall28DesignerShowVideosandDistributedtoallBFWSocialNetworks

• TenSecond'Brand'TVCommercialwillbeIncludedintoall28DesignerShowVideosandDistributedtotheParticipatingDesigners

• AllTheVideoswith'Brand'TVCommercialswillbeHostedandPromotedon BFWLive.com :Fashion&LifestyleOnlineChannel

• AllVideosarePermanentlyHostedandPlayedwhentheyareaccessed..

Option6:BRANDPrintAdinBFWMagazine

YOURBRANDMagazineAd

BFWMagazine

AcompilationofOver30FashionDesignersofthe14th,15th and16th EditionsofBangaloreFashionWeek withover50PagesDedicatedtoFashionandLifestyleisscheduledtobeReleasedintheMonthofJuly2017.

BFWMagazineHighlights

• Circulationof10,000+CopiesacrossIndia• FreeCopiessenttoFashionDesigners,FashionBuyers,Socialites,FashionModels,CorporateHeads,FashionBoutiques,Actors,Musicians,GarmentManufacturers,TextileIndustries,etc.• CoverageofBFW14thand15thEditionwithover30participatingDesigners,DiscussionsandColumnsonFashionandStyle,etc.

Dream MerchantsEvents & Entertainment Group

HO1/1,BoreBankRoad,BensonTown,Bangalore – 560046Ph:91-80- 42048571/764/765/270http://www.BangaloreFashionWeek.insales@BangaloreFashionWeek.inBranchesUnitedArabEmirates- Dubai:+971-529504060Thailand- Bangkok:+66-21055718UnitedKingdom- London:+44-2035149278Contacts –FerozKhan(+91-9900506937)

DreamMerchants(1993-2017)Allrightsreserved.Reproductioninwholeorinpartinanyformormediumwithoutwrittenpermissionisprohibited.UsageofthisPPTissubjecttotermsandconditions.