Campaign Propaganda:Which Strategies Would You

Use?

A DBQ for the second nine weeks.

When you get your packet, write your name and class period on the top line.

一 The Hook: (page 385)

Would You Vote For This Man?

FACTS

A fact is something you can read or see about each button.

Read each button’s words carefully.

Look at the pictures on each button carefully.

INFERENCES

An inference is something you can assume from a fact.

An inference is like reading between the lines.

What are the words and pictures trying to make you think?

Buttons have been a tool in political campaigns for over one hundred fifty years.

When you look over these buttons, you will need to write facts and inferences about them.

二 Background Essay:Timeline

Turn to page 391 and follow along with the pictures as we click through history.

I hate you!

I hate you!A HINGW S TON

Ike For President(click me!)

二 Background Essay:Vocabulary (page 391)

Skim the background essay for these words and use context clues and nearby student to come up with approximation definitions. You have 8 minutes.

political campaign propaganda

tricks of the trade slogans

endorsements testimonials

二 Background Essay:Vocabulary

Check your definitions. Did you get close? Add as much as you need to from these definitions.

political campaign: Organized effort to win an election for public office propaganda: Communication aimed at convincing others of a particular idea or position tricks of the trade: Strategies or methods employed for a particular purpose slogans: Catchy phrases conveying the goals of a campaign endorsements: Statements of support testimonials: Statements about a person’s idea’s worth

二 Background Essay:Listening

Please follow along with your finger as I read the background essay aloud.

political campaign: Organized effort to win an election for public office propaganda: Communication aimed at convincing others of a particular idea or position tricks of the trade: Strategies or methods employed for a particular purpose slogans: Catchy phrases conveying the goals of a campaign endorsements: Statements of support testimonials: Statements about a person’s idea’s worth

二 Background Essay:Quickthinks

DO NOT GET INTO YOUR GROUPSUNTIL I’VE READ ALL THESE INSTRUCTIONS!

• Your group is based on your row (so no more than 4 per group).• Move your desks together and keep apart from other groups.

• Re-read the background essay on page 387 and 389 together.• The group leader (the person whose birthday comes up next) will start by reading the first paragraph.

• Everyone in the group will then share their first impression starting with the person to the left of the group leader.• Everyone will write one of those quickthinks in the margin of the DBQ. (YOU CAN GET INTO GROUPS NOW)

二 Background Essay:Questions

As a group, answer the background essay

questions.

Turn to page 391 again.

二 Background Essay:Questions

Check your work: do your answers have this information?

• I will read the answers in the teacher’s guide out loud.• Please put a checkmark next to the ones that you feel you “got right.”

• If you need to see the teacher’s guide, come see me later.

三 Understanding the Question (page 393)

1. What is the analytical question asked by this mini-Q?

2. What terms in the question need to be defined?

3. Rewrite the question in your own words.

see title page

campaign, propaganda, strategies

If you were a campaign manager and wanted your campaign to be informative, effective, and ethical, what techniques would you use in your candidate’s ads?

三 Pre-Bucketing – 3 Buckets(page 393)

What techniques would you use?

Technique #4 Technique #5 Technique #6

Technique #1 Technique #2 Technique #3

Document number or letter ______

Title of Document (if present)

Date of document

Primary Source

Secondary Source

Possible Author Bias / Point of View

Author of Document

Source (Where did the document come from?)

What important facts can I learn from this document?

What inferences can I make from this document?

How does this document help answer the question?

Overall, what is the main idea of the document?

Analytical category (bucket):

四 Document Analysis

and Questions

You may choose your own groups

of

three or four students.

If you cannot choose groups within

three minutes of this appearing on

the screen, I will assign groups.

Document number or letter ______

Title of Document (if present)

Date of document

Primary Source

Secondary Source

Possible Author Bias / Point of View

Author of Document

Source (Where did the document come from?)

What important facts can I learn from this document?

What inferences can I make from this document?

How does this document help answer the question?

Overall, what is the main idea of the document?

Analytical category (bucket):

四 Document Analysisand QuestionsTIME’S UP!I WILL NOW SELECT

YOUR GROUPS (or not).

四 Document Analysis and Questions

For each document, look over the ads in the document and write at least one fact and one

inference for each ad.

Document A has three ads(so you need 3 facts/observations and 3

inferences)

Document B has one adDocument C has two adsDocument D has two adsDocument E has four ads

Document F has two ads

For each document, you must also answer the questions at the bottom of the page. I will help you with the first question.

Which propaganda strategy was used? There are multiple answers! This is just the MAIN strategy.

Document A: Mondale and Ferraro, 1984Testimonials/Endorsements

Document B: Ronald Regan, 1984Stacking the Deck

Document C: Eisenhower vs. Stevenson, 1952Plain Folks

Document D: George H.W. Bush, 1988 and 1992Negative or Attack Ads

Document E: Obama vs. Romney, 2012Glittering Generalities

Document F: Nixon vs. Humphrey, 1968Guilt by Association/Coat-tailing

五 Bucketing – 5 Paragraphs Letter(page 407)

What techniques would you use?

Technique #1$600,000

Advertisement

Technique #2$300,000

Advertisement

Technique #3$100,000

Advertisement

Some documents may use multiple strategies,so make sure you put as many documents as you can in each bucket!

六 Thesis Developmentand Road Map (page 407)

I would distribute my one million dollars as follows:

strategy 1, $600,000

strategy 2, $300,000strategy 3, $100,000

七 Essay Outline (page 409)

Grabber: Remember, you are writing a letter.

Using How would you start a letter? your imagination Who are you writing to? is okay for this

part. Background:

What are the strategy choices? What is propaganda?

Restating the question with key terms defined: Copy what you wrote for page 393, #3.

Thesis and road map: Turn your chicken foot into a sentence.

七 Essay Outline (page 409)

I would distribute my one million dollars as follows:

donate $600,000 to charity

buy two cars for $300,000use $100,000 in dollar bills

for wallpaper.

_________________________________________________________________________________________________________________________________________________________

七 Essay Outline (page 409)

I would distribute my one million dollars as follows:

donate $600,000 to charity

buy two cars for $300,000use $100,000 in dollar bills

for wallpaper.

I would distribute my one million dollars as follows: donate $600,000 to charity, buy two cars for $300,000, and use $100,000 in dollar bills for wallpaper.

七 Essay Outline (page 409)

Baby Thesis: ________ is my number one, $600,000 strategy. ________ is my number two, $300,000 strategy. ________ is my number three, $100,000 strategy.

Evidence: Bush used this strategy in 1984 (Doc A). Kerry’s slogan was “A Stronger America”. Clinton and Dole used this strategy in 1996 (Doc E).

Argument: Write about why the ad used was informative. Write about why the ad used was effective. Write about why the ad used was ethical.

七 Essay Outline (page 409)

Conclusion: “Although” statement: Write about strategies that would be a bad fit

for your candidate.

Conclusion: convincing restatement of the main idea. For the reasons above, strategy 1, strategy 2,

and strategy three are informative, effective, and ethical.

They are informative because ________. They are effective because ________. They are ethical because ________. I recommend these for our campaign.

Remember, you are writing a letter. What does a letter end with?

七 Essay Outline (page 409)

Show me your outline when you are finished.

Once I have checked your outline, you may start writing.

八 Essay Writing Day – No Talking

If you need assistance, raise your hand and wait for me to come to you. You may also come to the front table to scroll through this presentation for help on your outline.

がんばって !¡Buena suerte!

Good luck!

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1. If you have reached this slide, please decorate your DBQ folder.

2. Every slide after this refers to another DBQ. The answers after this will be wrong for this DBQ.

3. Don’t forget your home prep!