CAN YOU HANDLE IT?...$408,847 Yogurtland 2015 FDD, Item 19 YOGURTLAND $627,812 Only frozen yogurt concept on Restaurant Business Magazine’s Future 50 List of the fastest growing

1(212)260-4416 EXT. 301 | WWW.16HANDLES.COM/APPLY 38 E. 29TH STREET, 6TH FLR SOUTH, NEW YORK, NY 10016

CAN YOU HANDLE IT?

16 HANDLES FRANCHISE OPPORTUNITY BROCHURE


OUr mIssION


OFTEN ImITATED, NEVEr DUPLICATED• Launched in 2008–NYC’s first self-serve, pay-by-weight,

frozen yogurt company

• Customers have total control over their creation: 16 different frozen yogurts, 50+ toppings and sauces

• Eye-catching in-store design and unparalleled customer experience

• 40+ stores in the US. 150 in development internationally

• Variety of frozen novelties: fro-yo cakes, waffle bowls, fro-yo sandwiches, take-home pints and toppings to-go

• Expanding day menu: açai bowls, smoothies & shakes, bottled beverages, grab & go snacks


INTErNATIONAL EXPANsION

LOCATIONs

SAUDI ARABIA

QATAR

UNITED ARABEMIRATES

OMAN

BAHRAINKUWAIT

26NEW YORK

1MASSACHUSETTS

CONNECTICUT

2

NEW JERSEY

10

MARYLAND

2

FLORIDA

1

DOmEsTIC

IN NEw YOrk CITY1#

EXPANDINg gLObAL brAND

LOCATIONs IN DEVELOPmENT IN 10 COUNTrIEs

150


HOw wE rOLL

Proprietary Flavors• Chef-Developed Artisan Flavors• Natural Ingredients• Varieties: kosher certified, vegan, gluten-free,

no sugar added

Average Unit Volume ( AUV )HOw wE sTACk UP

Custome r Experience• Fun Environment

• Social Gathering Place

TCBY 2016 FDD,Item 19

THE COUNTRY’SBEST YOGURT

$237,924

ORANGE LEAFFROZEN YOGURT

OLFY 2014 FDD, Item 19

$426,657 sweetFrog 2015 FDD,

Item 19

SWEETFROG

$422,879Menchie’s 2016 FDD,

Item 19

MENCHIE’S

$408,847Yogurtland 2015 FDD,

Item 19

YOGURTLAND

$627,812

Only frozen yogurt concept on Restaurant Business Magazine’s Future 50 List of the fastest growing small chains in America.

Restaurant Business Magazine 2014

Red Mango 2014 FDD,Item 19

RED MANGO

$350,173

16 HANDLES

16 Handles 2015 FDD,Item 19

$665,427

Highest level of social media

engagement per store


AHEAD OF THE gAmEProductWe lead our category because of our commitment to creating the best-tasting flavors on the market. Whether it be vanilla bean inclusions or tree ripened mangoes from India, our customers take notice of the quality ingredients in our flavors. Our commitment to quality has allowed us us to collaborate with great brands like AriZona Iced Tea, SkinnyGirl Sparklers, and Dannon to create one-of-a-kind flavors. We’re not afraid to have “fun” in our product development, having successfully created non-dairy sorbets, as well as soft serve ice cream. 16 Handles is far from a mere frozen yogurt shop; we are the ultimate frozen dessert experience.

REWARDS PAY

FRO-YO YOUr wAY

TechnologyMOBILE• First frozen yogurt franchise to combine

mobile payment and rewards

ANALYTICS• Big Data• Customer Pacing and Frequency• Targeted Advertising

DELIVERY• Postmates

• UberEats

Recognition• 2013 Rising Star Mashie (Snapchat

“Snappy New Year” Campaign)• Chase Ink Commercial• Official frozen yogurt sponsor of the

Tony Awards• 2016 Best of Manhattan Awards for

Frozen Yogurt Shop

– ADAGE ON MARKETING VIA SNAPCHAT 2013

…16 Handles–the FIRST brand to conduct a marketing campaign through the service.


OUTsIDE THE CUP

AT THE END OF THE DAY, THE gOAL wAs ALwAYs TO bUILD A LIFEsTYLE brAND THAT PEOPLE CAN ENJOY. wHETHEr TImEs ArE gOOD Or TOUgH ECONOmICALLY, POLITICALLY, wHATEVEr THE CAsE mAY bE, wE FIND THAT THIs Is A rECEssION FrIENDLY AND A CULTUrALLY FrIENDLY PrODUCT.

FOR INQUIRES: [email protected]

COLOR RUN

OKEMOICE BUCKET CHALLENGE

NYC MARATHON

GIRLS (HBO)GLOBAL CITIZEN’S FESTIVAL

SUSAN G KOMEN FOR THE CURE

AZIZ ANSARI, MASTER OF NONEHOLLY MADISON, DELISH

– CE-YO, sOLOmON CHOI (Street Smart, Bloomberg TV)

Documents

CAN YOU HANDLE IT?...$408,847 Yogurtland 2015 FDD, Item 19 YOGURTLAND $627,812 Only frozen yogurt concept on Restaurant Business Magazine’s Future 50 List of the fastest growing