Canadian Trucking Human Resources Council (CTHRC)

Sector Council Breakfast Series

Canadian Trucking Canadian Trucking Human Resources Council Human Resources Council

(CTHRC)(CTHRC)

Josh Rose

Manager of Projects


Who is the CTHRC?Who is the CTHRC?• Incorporated in 1994Incorporated in 1994

• Canadian Trucking Human Resources Council Canadian Trucking Human Resources Council (CTHRC) (CTHRC) is mandated to address national is mandated to address national occupational standards, provide ongoing labour occupational standards, provide ongoing labour market information, promote career awareness market information, promote career awareness and maintain a positive image of the trucking and maintain a positive image of the trucking industryindustry

Mission:Mission:

““toto assist the Canadian trucking industry to recruit, assist the Canadian trucking industry to recruit, train and retain the human resources needed to meet train and retain the human resources needed to meet current and long-term requirements”current and long-term requirements”


The Founding MembersThe Founding Members

Canadian Trucking Alliance Canadian Trucking Alliance (previously the Canadian (previously the Canadian Trucking Association)Trucking Association)

CAW CanadaCAW Canada

Com-Car Owner-Operators’ AssociationCom-Car Owner-Operators’ Association

Private Motor Truck Council of CanadaPrivate Motor Truck Council of Canada

Teamsters CanadaTeamsters Canada


Today’s Board of DirectorsToday’s Board of Directors

Constituent members Constituent members (10)(10)

For-hire CTA (4)For-hire CTA (4)

Private PMTC (4)Private PMTC (4)

Labour TeamstersLabour Teamsters (1) (1)

Owner-Operator (1)Owner-Operator (1)

Individual members (2)Individual members (2)

Personnel Agency (1)Personnel Agency (1)

Driver (1)Driver (1)

Industry Support members (8)Industry Support members (8)

Training providers (3)Training providers (3)

Insurance (1)Insurance (1)

Sector Councils (3)Sector Councils (3)

HR Specialists (1)HR Specialists (1)

Government (3) (non-voting)Government (3) (non-voting)

HRSDC (2)HRSDC (2)

Transport Canada (1)Transport Canada (1)

Executive Committee (4): CTA, PMTC, Teamsters and other CTA, PMTC, Teamsters and other membermember


Summary of CTHRCSummary of CTHRCIn existence for 12 years In existence for 12 years

Staff – 5 employees Staff – 5 employees

Accredited Schools – 11Accredited Schools – 11

Board of Directors – 22Board of Directors – 22

Company Partners – 150 +Company Partners – 150 +

Budget - $1 to $2 million/yrBudget - $1 to $2 million/yr


TruckingTrucking in Canadain Canada

Transport Canada Annual Report 2005- Trucking Industry Structure

Trucking Industry

$61 Billion

Couriers$6.0 Billion

For Hire Trucking$28.0 Billion

Private Trucking$27.0 Billion


Trucking in CanadaTrucking in Canada Generates $61 billion in annual revenuesGenerates $61 billion in annual revenues

Contributes 1.4% of GDPContributes 1.4% of GDP

Trucks move 90% of all consumer products & Trucks move 90% of all consumer products & foodstuffsfoodstuffs

Accounts for >60 per cent of trade with the United Accounts for >60 per cent of trade with the United StatesStates

Employing >400,000 directly (100,000 indirectly)Employing >400,000 directly (100,000 indirectly)

265,000 Canadians earn their living as truck drivers265,000 Canadians earn their living as truck drivers

10,000 for-hire companies

36,000 owner-operators in Canada

NEED 37,000 drivers per year to keep up with economic growth and attrition


Ontario Facts and FiguresOntario Facts and Figures• As the old adage goes – if you got it, a truck brought it! As the old adage goes – if you got it, a truck brought it! • 90% of all consumer products and foodstuffs used and 90% of all consumer products and foodstuffs used and

consumed in Ontario are shipped by truckconsumed in Ontario are shipped by truck • Statistics Canada lists "truck driver" as the most common Statistics Canada lists "truck driver" as the most common

occupation for men in Canadaoccupation for men in Canada • Trucking is involved in about 70% of all land freight moved Trucking is involved in about 70% of all land freight moved

in Ontarioin Ontario• Almost 40 % of the population of North America is within Almost 40 % of the population of North America is within

one day's drive of Southern Ontarioone day's drive of Southern Ontario • Trucks haul approximately 75% of Ontario exports to the Trucks haul approximately 75% of Ontario exports to the

U.S. and 83% of imports into Ontario from the United U.S. and 83% of imports into Ontario from the United States.States.

• Since 1991, trans-border truck movements have been Since 1991, trans-border truck movements have been growing at 9% per yeargrowing at 9% per year

• Approximately 200,000 people are employed trucking Approximately 200,000 people are employed trucking Represents approximately 5% of the provincial labor force.Represents approximately 5% of the provincial labor force.


Human Resource Human Resource IssuesIssues

Qualified driver shortage Qualified driver shortage

Worker retention and turnoverWorker retention and turnover

Lack of a learning cultureLack of a learning culture

Early stage of adoption of national Early stage of adoption of national standardsstandards

Aging workforceAging workforce

Perceived image and attractivenessPerceived image and attractiveness

Low level of literacy Low level of literacy

Employability standards higher than Employability standards higher than existing licensing standardsexisting licensing standards


CTHRC Business LinesCTHRC Business LinesOccupational AnalysesOccupational Analyses

( ( Professional Driver, Dispatcher, Professional Professional Driver, Dispatcher, Professional Driver Trainer, Transportation Safety ProfessionalDriver Trainer, Transportation Safety Professional ) )

Essential Skills (TOWES)Essential Skills (TOWES)Trucking Research Trucking Research Professional Development Professional Development

(Skills Upgrading(Skills UpgradingYouth Employment Strategy Youth Employment Strategy

(YES)(YES)Career Awareness StrategyCareer Awareness Strategy


Career Awareness – Career Awareness – Promoting Career Initiatives Promoting Career Initiatives

in Truckingin Trucking



Youth Employment Strategy Youth Employment Strategy (YES)(YES)

What is the catch?What is the catch?



There is There is NONO catch!! catch!!


Youth Employment Strategy Youth Employment Strategy (YES)(YES)Who is eligible for YES?Who is eligible for YES?

Individuals ages of 19 and 30 (inclusive) Individuals ages of 19 and 30 (inclusive)

A college or university diploma/certificate A college or university diploma/certificate and/or Earning Your Wheels (EYW) and/or Earning Your Wheels (EYW) graduate certificate or any certification graduate certificate or any certification program from CTHRCprogram from CTHRC



What types of positions are eligible?What types of positions are eligible? Accounting and financeAccounting and finance Sales and marketing Sales and marketing Information technology (computers)Information technology (computers) Human resources Professional Human resources Professional DriverDriver Driver trainerDriver trainer Transportation safety professionalTransportation safety professional Dispatchers Dispatchers MechanicsMechanics Allied Trade OccupationsAllied Trade Occupations


Human Resource Human Resource IssuesIssues

Qualified driver shortage Qualified driver shortage

Worker retention and turnoverWorker retention and turnover

Lack of a learning cultureLack of a learning culture

Early stage of adoption of national Early stage of adoption of national standardsstandards

Aging workforceAging workforce

Perceived image and attractivenessPerceived image and attractiveness

Low level of literacy Low level of literacy

Employability standards higher than Employability standards higher than existing licensing standardsexisting licensing standards


How do we Address the How do we Address the Challenge?Challenge?


Ideal Situation to Address the Ideal Situation to Address the ChallengeChallenge


Reality of theReality of the SituationSituation

• People think trucking is just about trucks People think trucking is just about trucks

BUT THERE IS MORE TO IT!!BUT THERE IS MORE TO IT!!

• Trucking is not just about driving. It includes a Trucking is not just about driving. It includes a variety of professionsvariety of professions



Key to Career Awareness Key to Career Awareness StrategyStrategy

• Dispel the myths associated with trucking:Dispel the myths associated with trucking:• Drivers have to work day and night to earn a Drivers have to work day and night to earn a

decent incomedecent income• Truck drivers are unskilled tradespeopleTruck drivers are unskilled tradespeople• Trucking is low techTrucking is low tech• Offers very little job securityOffers very little job security• Trucking is unsafe and unhealthyTrucking is unsafe and unhealthy


Career Awareness Career Awareness DeliverablesDeliverables

• Careers in Trucking WebsiteCareers in Trucking Website– Section dedicated to Allied TradesSection dedicated to Allied Trades– Profile of 5 or 10 key tradesProfile of 5 or 10 key trades

• Occupational ProfilesOccupational Profiles– Highlight some of the key Allied TradesHighlight some of the key Allied Trades

• Career PathingCareer Pathing


How will CTHRC accomplish How will CTHRC accomplish this?this?


Addressing theAddressing the ChallengeChallenge

Tools

Occupational Standards andOccupational Standards andEssential Skills ProfilesEssential Skills Profiles

Professional Driver, Professional Driver, Dispatcher, Dispatcher, Professional Driver Trainer, Professional Driver Trainer, Transportation Safety ProfessionalTransportation Safety Professional Transportation Manager (under Transportation Manager (under

consideration) consideration)


Addressing the Challenge – Addressing the Challenge – Training ProgramsTraining Programs

Earning-Your-WheelsEarning-Your-Wheels Program for Entry-Level Program for Entry-Level DriversDrivers

Professional Driver Recognition Program Professional Driver Recognition Program

Skills Upgrading Programs for Experienced Skills Upgrading Programs for Experienced Drivers Drivers

E-Learning Programs for Dispatchers and E-Learning Programs for Dispatchers and Owner-Operators **Owner-Operators **

Essential Essential Skills Upgrading CurriculaSkills Upgrading Curricula


Other CTHRC Products andOther CTHRC Products and ServicesServices Essential Skills Needs Assessment Essential Skills Needs Assessment Implementation National Essential Skills StrategyImplementation National Essential Skills Strategy Trucking ResearchTrucking Research Career Awareness Strategy Tools Youth Career Awareness Strategy Tools Youth

Employment Strategy (YES)Employment Strategy (YES) Essential Skills Assessment Tools (Essential Skills Assessment Tools (Trucking TOWES – 3 Trucking TOWES – 3

teststests))


Thank YouThank You Joshua Rose

Manager of ProjectsCanadian Trucking Human Resources Council

203 – 720 Belfast Road

Ottawa, ON K1G 0Z5

613.244.4800 [email protected] www.cthrc.com

Documents

Canadian Trucking Human Resources Council (CTHRC)