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Capturing them Hook, Line p g ,and Sinker…
A Unique Approach...to raise awarenessto instill a sense of personal to instill a sense of personal connectionto encourage the public to take g pactions
learn moreget involvedbe heard
Thank You Delaware Bay is inspired by California’s “Thank You Ocean”
campaign campaign
TYDB is a partnership effort between the Delaware Coastal Programs, The Nature Delaware Coastal Programs, The Nature Conservancy and the Partnership for the
Delaware Estuary
Funded by a federal grant to the Delaware Coastal Programs by the National
Oceanic and Atmospheric Administration (NOAA)Administration (NOAA)
The campaign includes a strong visual logo designed to p g g g gbring identity and recognition to the initiative
The logo and the campaign’s slogan –The logo and the campaigns slogan Delaware Bay Takes Care of Us. Let’s Return the FavorDelaware Bay Takes Care of Us. Let’s Return the Favor.‐ are used in print advertisements, posters, and public p , p , pservice announcements to promote bay stewardship and
direct people to the new website
The cornerstone of “Thank You Delaware Bay” is the beautifully designed website, www.tydb.orgwww.tydb.org, which
h h i “ l” f D l B serves as the comprehensive “portal” for Delaware Bay information and encourages citizens to take action.
The website enables visitors to Experience the BayExperience the Bay by The website enables visitors to Experience the BayExperience the Bay by learning more about the bay and exploring the bay’s places – its wildlife refuges, nature centers, museums,
l l dcultural sites and more.
The website provides a place where citizens can Get InvolvedGet Involved by encouraging visitors to take a y g g
pledge to commit to actions at home, work, school and in their communities to protect the bay.
The website also serves as the place to Be HeardBe Heard by including a page where citizens can learn more including a page where citizens can learn more
about policy work and pending legislations at the local, state, and federal level that affects the bay. y
Outreach Efforts Phase 1Outreach Efforts Phase 1
Real peopleReal people, not actors, d l l D l B i i f dl l D l B i i f dand local Delaware Bay communities featuredlocal Delaware Bay communities featured
Outreach Efforts Phase 2Outreach Efforts Phase 2
This year TYDB activities have included:This year TYDB activities have included:TYDB website visited 3,000 times per month on average 5 PSA videos and 9 print adsTYDB Drawing ContestCreating over 7.5 million impressions about the Delaware Bay
W t t t i l d ith TYDB?W t t t i l d ith TYDB?Want to get involved with TYDB?Want to get involved with TYDB?
You can....Provide information for the websiteUpcoming Events where TYDB should beLink to TYDB website from your websiteAssist in getting PSAs on the air Assist in getting Print Ads in the papersFund new print ads/video
Questions?Questions?VisitVisit www tydb orgwww tydb orgVisit Visit www.tydb.orgwww.tydb.org