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In conducting business retention and expansion interviews, Greater Reading Economic Partnership (GREP) was able to key in on some specific needs for existing Greater Reading companies. In 2009 and 2010, out of 96 company interviews, 47% identified lack of skills and more specifically, 26% identified lack of technical skills as a current workforce challenge. As the lead economic development organization for the Greater Reading community, GREP initiated a career and technology school campaign; “Careers in 2 Years.” GREP developed the Careers in 2 Years initiative based upon the knowledge that a readily available skilled workforce is an incredible economic development driver in terms of retaining and growing existing Greater Reading companies and attracting new ones. This campaign targets middle and high school aged students and their parents to consider career and technology school as a viable option for their future. They can work towards a well-paying, highly employable career in approximately two years. The campaign focuses on careers in welding, mechatronics, carpentry, robotics, machining, CAD and drafting. Phase two of the campaign will focus on business management, IT and healthcare training.
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High-Paying Careers In Two Years
Options for Post-Secondary Education
or Technical Training in Career & Technology
Why is this campaign important?
Today, it’s increasingly vital to have an education beyond high school
Post-secondary education or technical training brings endless possibilities and opportunities
The unemployment rate for those with post-secondary education or technical training is only 4.6%; those with only a high school diploma is nearly 10%
Fact:
24 of the 30 fastest-growing occupations require education beyond high school—including those with technical training certifications(Source: Bureau of Labor & Statistics)
Fact:
In a 2011 survey 44% of PA manufacturers have open jobs due to a mismatch between the skills that job seekers have and those required by the job the company has open
Fact:
By 2018, 47 million job openings are projected and one-third of them will require an associates degree or certificate (Source: Harvard experts)
Fact:
Business retention interviews with 96 Greater Reading companies:•47% identified the lack of necessary skill sets •26% identified the lack of technical skills as their hiring challenges
Fact:
Berks Technical Academy
Collaboration: •Reading Area Community College•Berks Career & Technology Center•Reading Muhlenberg Career & Technology Center.
Income PotentialElectrical and Electronic Repairs: $55,870HVAC Mechanics and Installers: $47,700Industrial Machinery Mechanics: $44,640Metal Fabricators: $38,400Machinists: $34,780Welders: $40,000Power Plant Operators: $63,070
High School Students
Attending career & technology education before graduating high school gives students an extra edge.
They can earn college credits for FREE!
Engaging the Parents
It’s not just for High School students AND it’s never too late to begin a career. In as little as two years, a technical education can be affordable and offer a hands-on learning environment
It can result in steady employment and advanced earning potential
Brought to you by Greater Reading Economic Partnership
How can you support this campaign?
TELL EVERYONE!
CAREERSIN2YEARS.com
