CarlyLong_Portfolio

Company: Younique Yoga

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Carly Long - Public Relations Portfolio

Backgrounder

Contact Information

Carly Long

484-356-8618

[email protected]

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Overview and Need:

According to the American Psychological Association, 77 percent of Americans regularly experience

physical symptoms caused by stress, while 73 percent regularly experience psychological symptoms.

Yoga has been practiced for centuries in India, according to The Ledger; however, Americans are just

beginning to discover the benefits of yoga that help relieve the stresses of today’s society. The Mayo

Clinic conducted several studies that displayed a direct relationship between reduced stress levels and

practicing yoga.

Younique Yoga’s hot yoga enables members to become more flexible, which increases circulation and

blood flow to the limbs (Livestrong, 2012). Warm muscles prevent injuries, increase flexibility,

eliminate toxins from the body, and provide additional psychological benefits. Younique Yoga was the

first studio in Monmouth County to offer hot yoga to the community.

Background:

Younique Yoga opened in 2010, offering hot vinyasa yoga classes. Amanda Smith is the founder of

Younique Yoga and teaches classes throughout the week. Since the growth of the studio, Smith has

acquired a staff of certified yoga instructors and a growth in student memberships.

Located in Allenhurst, NJ, Younique Yoga offers classes at all levels, from beginner to advanced.

Students are encouraged to practice their experienced poses with modifications and advance at their

own pace.

Services:

Younique Yoga’s hot vinyasa yoga classes are hosted in an 1800 sq. foot studio heated between 98 and

108 degrees. Vinyasa poses range from lying on the floor in a meditative-like state to advanced

stretches.

In addition to the 75-minute hot vinyasa yoga classes throughout the week, Younique Yoga offers non-

hot vinyasa yoga classes, children’s classes, teacher training, and workshops to advance practice.

More…

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Backgrounder (continued)

Backgrounder: Younique Yoga Page 2

Staff Expertise:Founder Amanda Smith graduated from the Integral Yoga Institute of New York City

with a 500-Hour Teacher Training certificate in 2005. In 2007, Smith received a second

certification from the Integral Yoga Institute of New York City for completing the 200-

Hour Hot Yoga Series. She has taught vinyasa yoga, hatha yoga, and restorative yoga.

Before opening Younique Yoga in 2010, Smith worked with Chase Bossart, Director and

Course Planner for The Yoga School of New York, to develop her own teacher training

program that specializes in hot vinyasa yoga. Smith selected the initial Younique Yoga

teachers from this course, which she still offers today. The company’s expansion requires

that each teacher completes Smith’s hot vinyasa yoga teacher training program.

Community Involvement:Karma Classes are donation-based classes that present all of the proceeds to a designated

local company or charity. Previous Karma Classes included a child-friendly class that

benefited Big Brothers Big Sisters of Monmouth County, a class accommodated for

special needs children that benefited The Best Day Foundation, and a female-only class

that benefited the local women’s shelter.

Awards and Recognition:Younique Yoga was the first hot vinyasa yoga studio opened in Monmouth County in

2010. In 2012 and 2013, Younique Yoga was voted “Best Yoga Studio in Monmouth

County”. Karma Classes earned Younique Yoga the title of “Yoga Studio with the Best

Mission” by NJ Life Magazine in 2013.

Fact Sheet

Contact Information

Carly Long

484-356-8618

[email protected]

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Overview: Younique Yoga hosts donation-based charitable and educational Karma Classes each month

to raise funds and awareness for local community organizations and charities. The one hour instructive

Karma Classes teach non-hot vinyasa yoga in a local space outside of the studio and are modified for

event participants. The classes have supported over 20 different organizations since their launch in

2012. Big Brothers Big Sisters of Monmouth County (BBBSMC) was the first recipient of Karma Class

proceeds. To date, over $5,000 has been raised for this organization.

Purpose: Younique Yoga will dedicate another Karma Class to BBBSMC, which works to provide

children facing adversity with strong and enduring, professionally supported relationships that change

their lives for the better.

What: A non-hot vinyasa yoga class will be taught by the full Younique Yoga staff. The class is

donation-based and open to the public. The staff will be available to assist those who are new to yoga or

to help advanced students attempting more challenging poses. Movement games, relaxation activities,

and partner stretches will be conducted to accompany children that attend the event.

When: The Younique Yoga staff will be at the studio on Sunday, October 12, 2014 at 5 p.m. and escort

participants to the designated beach location at 5:30 p.m. The Karma Class will officially start at 6

p.m. and end at 7:30 p.m. The Karma Class will be held on the Spier Avenue Beach in Allenhurst, NJ.

Details: Live acoustic music will be provided by local artist Arlen Feiles. The last Karma Class

dedicated to BBBSMC hosted local artist Emily Groves and raised over $1,000 for the organization.

Over 50 people attended the last event, many of which were children and mentors from the BBBSMC

program. To register for the upcoming event and make donations, visit YouniqueYoga.com/KarmaClass.

Participants are encouraged to bring a water bottle and towel. Yoga mats will be provided.

For more information visit YouniqueYoga.com/KarmaClass

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Sample Pitch E-mail

Hi Maressa,

My name is Carly and I lead the Public Relations team at Younique Yoga (more info here). I noticed that the latest issue of First for Women focused on combatting the inevitable weight gain that comes with sweets and treats of the holiday season.

On Sunday, Jan. 4, Emmy Award Nominee and women’s advocate Sophia Bush will be a guest instructor at Younique Yoga for a donation-based yoga class benefiting a female self-empowerment organization titled “I Am That Girl”. The class is one of many Karma Classes held at Younique Yoga, which can be learned about here. More information about “I Am That Girl” can be found here.

The event is open to the public and suits all levels of yoga students. It is a great opportunity for readers to compliment First for Women’s diet tips with self-loving physical exercise.

I’d love to provide with you more information about the event and Younique Yoga. Feel free to contact me via phone or e-mail.

Thanks for your time and consideration Maressa.

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Carly LongPublic Relations DirectorYounique [email protected]

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Sample Pitch E-mail (continued)

Hi Carol,

My name is Carly and I lead the Public Relations team at Younique Yoga (more info here). I noticed that your latest issue of New Jersey Fit Magazine emphasized finding enjoyable forms of physical fitness outside of the gym.

On Sunday, Jan. 4, Emmy Award Nominee and women’s advocate Sophia Bush will be a guest instructor at Younique Yoga for a donation-based yoga class benefiting a female self-empowerment organization titled “I Am That Girl”.

The class is one of many Karma Classes held at Younique Yoga, which can be learned about here. More information about “I Am That Girl” can be found here. The event is open to the public and suits all levels of yoga students, so it’s a perfect way to try a new form of exercise outside of the gym.

I’d love to provide with you more information about the event and Younique Yoga. Feel free to contact me via phone or e-mail.

Thanks for your time and consideration Carol.

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Carly LongPublic Relations DirectorYounique [email protected]

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News Release (Event)

Contact InformationCarly Long

484-356-8618

[email protected]

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Emmy Award Nominee Sophia Bush Serves As Guest Instructor for Younique Yoga Karma Class

ALLENHURST, NJ – Emmy Award Nominee and women’s advocate Sophia Bush serves as a guest

instructor at Younique Yoga for a donation-based yoga class to benefit a female self-empowerment

organization “I Am That Girl” on Sunday, Jan. 4 at 4:30 p.m.

Bush will lead with a 30-minute discussion to establish an environment of self-love before the

practice. "I Am That Girl," a nationwide organization that helps girls transform self-doubt in to self-

love with support from mentors and peers, will be introduced. Following, the Younique Yoga staff and

Bush will teach an hour-long non-hot vinyasa yoga class. Bush will greet the participants after class.

The staff provides modifications for those who are new to yoga. The class is free and open to the

public, but participants are encouraged to donate to "I Am That Girl." Yoga mats will be provided, but

participants should bring a water bottle and towel.

The event is part of Younique Yoga’s series of charitable and educational Karma Classes, held

each month to raise funds and awareness for local community organizations and charities. The one

hour instructive Karma Classes teach non-hot vinyasa yoga in a local space inside or outside of the

studio and are modified for event participants. The classes have supported over 20 different

More…

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News Release (Event) - continued

Emmy Award Nominee Sophia Bush As Guest Instructor for Younique Yoga Karma ClassPage 2

organizations since their launch in 2012. Bush’s last Karma Class benefited Animal

Advocates Alliance, drawing over 50 attendees and raising over $1,000 for the

organization.

For more information, visit Younique Yoga’s web site at YouniqueYoga/

KarmaClasses.com. Participants can register and make donations on the web site as well.

Located in Allenhurst, NJ, Younique Yoga serves a wide demographic of local

individuals with 75-minute open level classes. Younique Yoga specializes in teaching hot

vinyasa yoga that flows to music in a heated studio set between 98 and 108 degrees.

Younique Yoga has been offering classes to the public for the past four years since

founder Amanda Smith opened the studio in 2010. In 2012 and 2013, the studio was

named “Best Yoga Studio in Monmouth County”.

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Flyer

Karma Class to benefit:

Guest Instructor

Sophia Bush Emmy Award Nominee &

The donation-based event benefits female self- The event kicks off with a 30-minute discussion led by Bush to establish an environment of self-love before the practice. Bush and the Younique Yoga staff will teach an hour-long non-hot vinyasa yoga class. Bush will greet participants after class. To learn more, visit YouniqueYoga.com/KarmaClass.

Sunday, Jan. 4 at 4:30 p.m.

Contact: Carly Long, Public Relations Director 403 Speir Avenue, Allenhurst, NJ 07711 484-356-8618 [email protected]

I AM THAT GIRL

Postcard

Karma Class to benefit:

I AM THAT GIRL Guest Instructor

Sophia Bush

Emmy Award Nominee &

Sunday, Jan. 4 4:30 p.m.

Contact: Carly Long, Public Relations Director 484-356-8618

[email protected]

The event kicks off with a 30-minute discussion led by Bush to establish an environment of self-love before the practice. To follow, Bush and the Younique Yoga staff will teach an

hour-long non-hot vinyasa yoga class.

403 Speir Avenue, Allenhurst, NJ 07711 YouniqueYoga.com/KarmaClass

News Release (Bio)

Contact InformationCarly Long

484-356-8618

[email protected]

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Eileen Ghent Appointed New Instructor of Yin Yoga Class at Younique Yoga

ALLENHURST, NJ – Eileen Ghent, recent graduate from Younique Yoga’s teacher certification

course, was appointed a new instructor at Younique Yoga by founder Amanda Smith on Monday,

September 22, 2014. Ghent will be offering a new class she developed for all levels of yogis titled Yin

Yoga, which consists of holding poses for longer periods of time in order to cultivate awareness and

interconnectedness of the self, according to the Integral Yoga Institute of New York City.

“Ghent brought an enlightening quality to our classes each week, even before attending the

teacher training program. She has been practicing with us at Younique Yoga for a few years now, yet

she never stops trying to improve her flexibility and skills, or her mindfulness and connection with

her inner self. When she approached me after the program with the idea of teaching Yin Yoga, I knew

that she was the best graduate to pioneer this new class that emphasizes patience and unity,” said

Smith.

Ghent currently works as the assistant coach of the Monmouth University women’s lacrosse

team. Ghent is credited for implementing yoga into team practices to improve the flexibility and

strength of her players. Her experience in a leadership role and ability to motivate a group of

More…

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News Release (Bio) - continued

Eileen Ghent Appointed to Instruct New Yin Yoga Class at Younique YogaPage 2

individuals has facilitated her appointment as a new instructor at Younique Yoga.

In addition to completing Younique Yoga’s 200-hour teacher training program,

Ghent also studied the practices of Yin Yoga at the Integral Yoga Institute of New York

City in a 90-hour course. Ghent has also attended various seminars and workshops that

will further her ability to introduce the Yin Yoga class at Younique Yoga.







For more information, visit Younique Yoga’s web site at YouniqueYoga.com.

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News Release (Service)

Contact Information

Carly Long

484-356-8618

[email protected]

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New Yin Yoga Class Offered at Younique Yoga

ALLENHURST, NJ – The new Yin Yoga class at Younique Yoga extends the varieties of yoga

offered for students. Yin Yoga emphasizes patience and unity with a deeper stimulation of the

muscular tissues that are exercised in vinyasa yoga practice.

Paul Grilley, Yoga Journal magazine editor who attended the opening class, said, “Students

experience a challenge in the emotional sense throughout the class. Different than the physical

challenges of fast-paced vinyasa yoga, Yin Yoga forces us to become intimate with the self, feelings, and

emotions through a meditative approach. Students receive greater mental benefits from this practice

than they might have experienced before.”

This practice strengthens and lengthens ligaments, joints, and bones. All levels of students may

participate. Yin Yoga postures held for three to minutes are passive and relaxing, unlike fast-paced hot

vinyasa yoga that does not hold postures for longer than 30 seconds. Yin Yoga is taught in programs

dealing with recovery from addiction, anxiety, pain, or trauma because its mental benefits include

lower stress levels, interconnectedness with the self, and deep relaxation. The class regulates energy in

the body and increases mobility, flexibility, and joint protection.

Students can employ Yin Yoga postures as coping mechanism for stress and anxiety in

More…

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News Release (Service) - continued

New Yin Yoga Class Offered at Younique Yoga

Page 2

daily lives. Classes are two-hours long, every Sunday at 6 p.m. and every Wednesday at

6:30 a.m. Yin Yoga classes can be substituted or purchased at regular prices.

The Integral Yoga Institute of New York City, the leader in introducing yoga

practices from the west, deemed Yin Yoga as the top stress-relieving practice out of all

yoga styles. Additionally, the Integral Yoga Institute of New York City appointed Ghent

as top Yin Yoga instructor after completing a 90-hour teacher training.







For more information, visit Younique Yoga’s web site at YouniqueYoga/

YinYoga.com.

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Social Media Release

Overview: advocate Sophia Bush serves as guest instructor at Younique Yoga for a donation-based yoga class to benefit a female self-empowerment organization

on Sunday, Jan. 4 at 4:30 p.m. Body: The event kicks off with a 30-minute discussion led by Bush to establish an environment of self-love before the practice. Following the discussion, the Younique Yoga staff supports Bush in teaching an hour-long non-hot vinyasa yoga class. Participants have the opportunity to personally meet Bush after class. Facts: The event is part of Younique Yogacharitable and educational Karma Classes, held each month to raise funds and awareness for local community organizations and charities. The classes have supported over 20 different organizations since their launch in 2012.

Karma Class benefited Animal Advocates Alliance, drawing over 50 attendees and raising over $1,000 for the organization. Learn more here. About: Located in Allenhurst, NJ, Younique Yoga serves a wide demographic of local individuals with 75-minute open level classes. Younique Yoga specializes in teaching hot vinyasa yoga that flows to music in a heated studio set between 98 and 108 degrees. Younique Yoga has been offering classes to the public for the past four years since founder Amanda Smith opened the studio in 2012. In 2012 and 2013, the studio

Learn more here. Tags: yoga+karma+self-love+vinyasa+community+ charitable+donation+ fitness+self-empowerment+

Social Media Release Nov. 11, 2014

Emmy Award Nominee Sophia Bush Serves As Guest Instructor for Younique Yoga Karma Class

403 Speir Avenue, Allenhurst, NJ 07711 484-356-8618 [email protected]

Multimedia Links:

Relevant Links:

Younique Yoga

I Am That Girl

Contact: Carly Long, Public Relations Director

Sophia Bush

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CarlyLong_Portfolio