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OBJECTIVE
To work in a competitive and fast paced agency environment that will allow me to advance my skills in client and campaign management.
WORK EXPERIENCE
Starcom MediaVest Group, Chicago, IL June-August 2014 Search & Social Analyst Intern Client brands: thinkThin, Mattel Hot Wheels, Big Heart Pet Brands, Greater Chicago Food Depository• Developed key word and ad copy for thinkThin bar’s first ever advertising campaign • Managed thinkThin’s monthly data pull and reporting, delivering optimizations and recommendations to the client • Assisted with strategy, implementation and analysis of paid search (SEM) and paid social media campaigns • Planned and managed social campaigns on Twitter and Facebook for Greater Chicago Food Depository • Collaborated with four team members to create a media plan for ESPN new College Football Playoff Series
Riley’s Organics, St. Louis, MO June-August 2013Marketing Intern • Implemented social/consumer relations by creating and simultaneously managing multiple social media platforms including: Facebook, Twitter, and Pinterest (Grew Facebook page “likes” from 60 to over 1,000 in a two-month period)• Assisted in executing promotional events through collaborations with various local St. Louis organizations
Donoson Group Marketing, St. Louis, MO June-August 2013 Marketing Intern • Developed vertical marketing plans to target healthcare, restaurant and consumer services to grow market share for an innovative direct mail product• Assisted in creating a product prototype & sales kits for reps to effectively pitch business to potential clients
Town & Style Magazine, St. Louis, MO June-August 2012Advertising Intern • Created and segmented a demographic database to provide data on the magazine’s 25,000 readers to enhance mailing lists • Enabled the sales team to leverage data driven insights to create more effective targeted advertising and sales strategies
EDUCATION
Indiana University, College of Arts and Sciences, Bloomington, IN May 2015Major: Bachelor of Arts in Telecommunications Focus In: Industry and Management, Media and Society Concentration: Business
Wells College, Florence, Italy January-May 2014Contributed towards degree in Telecommunications
CARTER NEWTON(314) 973-7111 | [email protected] | 10210 Winwood Dr. St. Louis, MO 63124
