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Media Kit online 2013
Citation preview
For contact information visit us at www.cascarita.com PAGE 2
12 Years
Great Exposure
Have made us the leader sports publication in the Hispanic market of the
USA with different editions in different states of the nation.
TV
Radio
WebWe are experts in the Mexican market in the United States, we know their consuming behaviors, their geographic movements, their motivations, their values and the way in which the market is most sensible to capture new brands,
products and services.
Our brand has exposure andinfluence on every media outlet which the Hispanic and specially the Mexican market consumes
#1 Sports Publication in our community
For contact information visit us at www.cascarita.com PAGE 3
ServicesLa Cascarita is not only a
publication but a full marketing company that caters your needs
to reach the Mexican market
Our clients have been from largeto small companies such as:
BudlightCoca Cola
America EnergyClub Americapre-paid card
Attorneys
Media coverageEvent managementSport eventsMerchandisingStreet crewsGrassroot programsPublic RelationsDatabase capturingMarket intelligence
For contact information visit us at www.cascarita.com PAGE 4
constant growth
Actual MarketsMiamiTampa
OrlandoNew YorkCharlotte
Winston-SalemRaleigh
Las VegasSan Diego
Future marketsSouth LADenver
HoustonNW Arkansas
Passaic, NJCamdem, PA
Tacoma, Washington
Markets soon to be opened
Coverage
650,000readers
280,000issues
9 differenteditions
For contact information visit us at www.cascarita.com PAGE 5
EffectiveNarrowing target audienceincreases value of publication
Investing in high coverage media lowers the productivity of your dollar
spent on advertising.Large Hispanic diversity reduces the
efectivity of an ad campaign
Local media gives a higher yield for dollar spentPinpoint the market reach and with lower budgets
better results can be achieved.
Our publication is present in areas with most growth of Hispanic population in the last years.
Lowproductivitydollar spent
Highproductivitydollar spent
For contact information visit us at www.cascarita.com PAGE 6
Market
A very unique and hard to measure market
of the Hispanic market is of Mexican origin making it the
main reach in campaing and advertising.
of the Hispanic market is of Mexican origin making it the
main reach in campaing and advertising.
85%*census 2010
Characteristics of the Market• Large cash spenders• HH income avg $250,000 anually• Large diversity in educuation achievments• but is not corrolated with income• Large portion is Male (65%) b/w 18-65 y.o.• Heavy TV, mobile and media consumers
NOSTALGIA CULTURE IDENTITY
MOTIVATION SUCCESFULREACH, CAMPAINGS, ADVERTISING
For contact information visit us at www.cascarita.com PAGE 7
IdentityOriginal editorial content
as identity value for readers
We bring world sport events closer to the readers
Value of La Cascarita
La Cascarita is the only sports Hispanic community newspaper that is affiliated to every large world sport organization such as FIFA, COI, UEFA, FEMEXFUT, USSF, etc.
Well selected mix of editorial content have allow us to achieve this values
La Cascarita present in the South Africa Workd Cup
BELONGINGAPPRECIATIONCULTUREIDENTITYSPORT VALUES
Pablo Ramírez Univision Sports Anchor has been a
collaborator of La Cascarita
For contact information visit us at www.cascarita.com PAGE 8
ReachAccess to large amounts of data through the help
and support of management of local Hispanic amateur soccer leagues that play each weekend
under an organized system.
Through La Cascarita you can reachdirectly to market of thousands
La Cascarita founder of the Coalition
All players are registered, with name, addresses,
telephones, emails, gender, origin and other statistical
information.
We developed the card program for
leagues tu manage players and statistics
428 member leagues200,000+ playersCommunity leadersDecision makersPower of influenceLa Cascarita is official media outlet Board memberSponsorship opportunity
For contact information visit us at www.cascarita.com PAGE 9
SuccessComprehensive
campaignsuccesfull
results
Tents and T-ShirtsMerchandising and advertising
Promotions and programsMusic,spokesmodels, trophies
Budlight supported a comprehensive campaign through us with succesfull results in sales and brand awareness
5 year durationIncreased sales
Brand awareness in hispanic market
Sense of thankfulnessfrom audience
Reponse on brand loyaltysocial responsibility
campaign
The campaign was activated in several states
For contact information visit us at www.cascarita.com PAGE 10
ImpactLa Cascarita owns knowledge on market
Are clients that have succesfully believed in the value of advertising and doing campaigns along
with La Cascarita and Mexisport Media LLC
We know the best way to promote your product or service
For contact information visit us at www.cascarita.com PAGE 11
Socialresponsibility
By supporting La Cascarita, you support a culture of sport, which entitles deep values important for
the community, adults and youngsters.
Sport is culture
VALUE ADDEDFamily ValuesCooperationIntegrationCommunityCleanlinessResponsibilityLoyaltyAvoids crimeAvoids obisity
For contact information visit us at www.cascarita.com PAGE 12
Summary
Our company not only offers publication services but a full range of marketing
products that fits your campaign Media outletsEvent organizationCampaing strategy and designGrassroot programsSport events and tournamentsMarket databases and intelligenceMerchandising and street crewsPubilc relations
La Cascarita is a bi-montly sports publication in Spanish for the Hispanic population of markets
in South and Central Florida, North Carolina, San Diego, Las Vegas and New York
Mexisport Media LLC13550 SW 120th ST 406-A
Suite 158, Miami, Florida 33186Tel: 786-515-4106 / 786-879-2810
www.facebook.com/La_CascaritaTwitter@La_Cascarita
www.youtube.com/lacascaritausa