Case for Pom

8/14/2019 Case for Pom

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The tradition of quality, in products and

business practice, runs unbroken through the

history of Nishat group since its inception in

1950.


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INTRODUCTION

When Pakistan came into being there was only 16 textile mills out of which only 12

were in operation. It grew to 70 in 1957 as industrial development takes place. Now a

day there are 596-textile mills out of which 442 are in operation. The export revenue

of textile industry contributes a large share to the GDP of Pakistan.

Textiles Exports from Pakistan

Textiles constitute a major exporting sector for Pakistan, which accounts for about

60%

Of the countrys total foreign exchange earnings. The major export items are yarn,

gray

Cloth, finished cloth, towels and bed sheets and their major customers are the USA,

EU, Japan and Hong Kong. Many textile exports take place under quota arrangements

With the EU and the United States. Gray cloth constitutes roughly 16-18% of total

cloth

Exports from Pakistan.

Nishat gray cloth exports account for roughly 20 % of Pakistani gray cloth exports.

The

Firm has been exporting to the USA for many years, and has only recently started to

export to EU countries.

In Pakistan, the cotton crop season runs approximately from August to March. Prices

are generally high at the start of the season in August/September, and fall later on as

supply increases. Following income tax law, the fiscal year runs from October to

September for textiles sector.

NISHAT MILLS LIMITED

NISHAT MILLS LIMITED (NML) commenced business in 1951 as a partnership

concern, which was converted into private limited company in 1959. In 1961, the


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company went public and was listed on the Karachi stock exchange, the only stock

exchange in the country at that time.

NML started out as a weaving unit with 500 semi-automatic looms; later 10000

spindles were added, laying the foundation on nations biggest textiles composite

project. Composite project at Nishat mills limited Faisalabad covering 98 acre of

land is providing all production process under one roof i.e. spinning, weaving,

processing, stitching and power generation.

The Founder

A man of vision, courage and integrity, Mian Mohammad Yahya was born in 1918 in

Chiniot. In 1947 when he was running a leather business in Calcutta, he witnessed the

momentous that swept the indo-pak sub-continent and resulted in the emergence of

Pakistan. Like many of his contemporaries, he also migrated to the new country to

help establish its industrial base. His is a story of success through sheer hard work and

an undaunted spirit of enterprise. Beginning with a cotton export house, he soon

branched out into ginning, cotton and jute textiles, chemicals and insurance. He was

elected Chairman of All Pakistan textile Mills Association (APTMA), the prime

textile body in the country. He died in 1969, at the age of 51 having achieved so much

success in so short period.

NISHAT GROUP OF COMPANIES

NISHAT MILLS LTD, FAISALABAD

NISHAT DYEING AND FINISHING, LAHORE

NISHAT FABRICS, BHIKHI

NISHAT SPINNING, FEROZE WATTOAN

NISHAT SEWING, LAHORE

PRODUCT LINE

Products line of Nishat mills limited consists of following items,


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BEDDING

Sheet sets

Quilt cover sets

Bed spreads

Comforters

Bed skirts

Oxford pillow cases

Blanket covers

Sleeping bags

CURTAINS & ACCESSORIES

Embroidered curtains

Pencil pleat tape curtains

Pinch pleat lined & unlined curtains

Tab top & rod pocket curtains

Assorted pelmets and window dressings

Oxford cushion covers

Frilled and piped cushion covers

Frilled, piped and pleated tie backs

TABLE, FURNITURE & KITCHEN ACCESSORIES

Tea cozy

Table mats

Table cloth and napkins

Aprons

Kitchen gloves

Pot holders

Chair pads with circle tacks

Couch cove


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HISTORY AND PRESENT STATUS OF NISHAT

The history of Nishat dates back to 1951, when Mian Mohammad Yahya founded

Nishat Mills. After almost half a century of undaunted success, Nishat Group is

among the leading business houses of the country and ranks among the top 5 groups

in terms of assets and sales revenue. The group has its roots firmly planted into four-

core business namely

1. Textiles

2. Power generation

3. Banking

4. Cement

The textile business is further subdivided into 2 textile divisions;

Nishat Faisalabad

Nishat Chunian

TEXTILE CAPACITY

Production process consists of spinning, weaving, processing, and finishing. The

processing includes dyeing, engraving. The textile capacity of the group is the largest

in the country. An addition of 20000 new spindles, 100 new air jets looms and new

dyeing plant has increased the existing capacity of 24000 spindles, 740 looms and

dyeing and finishing capacity of 5 million meters. The group is the largest exporter of

textile products from Pakistan for more than a decade.


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PRODUCTION UNITS OF NISHAT MILLS LIMITED

The Companys production facilities comprises of:

Spinning

Weaving

Processing

Design studio

Engraving

Rotary screen printing section

Finishing section

Dyeing section

Inspection and rolling section

Quality control section

Production planning section

Stitching units

Power generation

Plant Capacity

UNITS Scale 1998 1999 2000 2001

SPINNING Kgs 54969 51989 48362 52467WEAVING Sq. Mt. 118008 140229 142304 152619

POWER PLANT KWH 264902 264902 264902 315418

Actual Production

UNITS Scale 1998 1999 2000 2001SPINNING Kgs 53968 50529 46729 50907


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WEAVING Sq. Mt. 107661 128130 130444 140046

POWER PLANT KWH 182090 189273 174829 179882

Reason for Low Production

Under utilization of available capacity is due to normal maintenance. The generation

capacity of power plant was increased due to installation of gas turbines in last quarter

during the year under reference.

Production Machines

No. Of Spindles 176452 178324 166792 153192 172992

No. Of sulzer looms 338 338 388 284 284

No. Of Air jet looms 120 120 180 244 244

No. Of Thermo sole dyeing 1 1 2 1 3

No of Rotary printing machine 2 2 3 3 3

SPINNING

Nishat Mills Limited initially started business with 10,000 spindles, which later on

with the gradual increase reached 165,800. The entire machinery is from world-

renowned manufacturers from Japan. A China and Europe. For reaching high quality

standards, research and development is imperative for which Nishat Mills has state of

the art yarn and cotton laboratories with world class scaling standards. Cotton is

procured at the start of the season to avoid any variation, which, can occur in the crop

from time to time enabling the mills to produce a consistent quality all the year round.

For this purpose a fully equipped cotton laboratory with HVI-900/I and ASIF-N is

working day and night during the cotton season to select the best quality crop to be

purchased.

NML spinning is operationally organized into seven spinning units, each with a

distinctive product range and capacity to keep a check on the quality standards, every

cone undergoes inspection before packing to ensure that the buyer gets only the best

out of the lot.


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NML spinning is thus renowned for being one of the most trusted brand names in the

market enjoying the trust and confidence of the consumers world over.

The major production from the spinning is exported to Japan, Far East, South

America, Europe and the USA. In addition the spinning also provides the same high

quality yarn to their own weaving mills going into fabric production.

A Brief Range of Machinery and Production Range is Given Below

A) Machinery Details

Nishat Mills Limited (Faisalabad only) has seven spinning units with a total of

165,880 spindles. Spinning production capacity for both cotton and Blended yarn is

120 Tons/Day.

Here under are summarized details of spinning machinery:

1(BLOW ROOM

Toyofa-Ohara-Heregeth (Japanese origin with German technology know

how(

2(CARD

Trytzschler (German Origin(

Crosrol (U.Korigin(

Toyoda (Japanese Origin(

Howa (Japanese(

3) DRAW

ING

Toyoda& Howa (Japanese Origin(

Rieter (swiss Origin(


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4(COMBER

Toyoda& Howa (Japanese Origin(

Rieter (Swiss Origin(

5(SIMPLEX

Toyda&Howa (Japanese Origine(

6) RINGF

RAMES

Toyoda& Howa (Japanese Origine(

FA-507 (Chinese Origin with Germen Drafting(

7(AUTO CORNER

Murata (Japanese Origin(

8(DOUBLE INCH& TWISTING EQUIPMENT

Murata (Japanese Origin(

COUNT RANGE

100%Cotton Carded

From New 12 /1 to Ne32/1

From New 12/1 to New 32/1

All double Yarn in 100% Knotless/ auto-spliced

100%Cotton Combed

From New 12/1 to New 32/1

From New 12/1to New 32/1


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All double Yarn in 100% Knotless/auto spliced

We are also producing finer counts i.e., 42/1 combed and

Above with the bending of imported cotton of longer staple length.

BLENDED YARN

Poly cotton

Poly 52%: cotton 48% carded New 10/1 to Ne30/1




Cotton Rich (CVC(

Poly 45%: cotton 48% carded New 10/1 to New 30/1

Poly 45%: cotton 48% combed New 10/1 to Ne 40/1

Poly 40%: cotton 48% carded Ne 10/1 to Ne 30/1

Poly 40%: cotton 48% cambed Ne 10/1 to Ne 40/1

All yarn made at Nishat Mills Limited is ring spun, for both knitting (waxed or UN

waxed) and weaving.

Standard packing 24 cones per carton

Carton Wt. 100 lbs.

Quantity per FCL 39000 lbs. (40ft High cube container(

WEAVING

NML weaving enjoys the reputation for being the market leader in the loom state

fabric business in Pakistan. Their fabrics are not only rated as the top quality but also

enjoy a premium for their superior quality all over the world. Supported by their own

in house spinning units, the weaving sector of Nishat mills limited produces fabric

range form light to heavy percales to satin and traditional to twill dobby items.


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Their fabric is well established all over the world with their exports going to the

America the Far East, Africa, Australia Europe and Japan. Besides export they are also

supplying grey fabric to their dyeing and printing units.

NML FAISALABAD:

Machinery: 188 sulzer- Ruti looms

Capacity: Approximately 2.1 million meters per month

Product range 100% cotton and poly cotton fabrics, in plain weaves.

Twills, Drills,

Satins (regular /broken &stripped, Bedford cordsm herring bones pique and Rib

cords.) This unit has been producing top qualities fabric for export as well as for

consumption of their own processing unit. Recently awarded the ISO9002

certification, the facility is highly regarded for the production standard and quality

control. This unit is comprised of 188 SULZER- RUTI P7100 Looms and state of the,

back up process, with equally efficient quality control and packing department.

NML SHEIKHUPURA

MACHINERY 96 SULZER-ruti- looms (unit -1(

120Tsudakoma air jets (unit-2(



CAPACITY: 4.5 Million meters per month

PRODUCT RANGE

The products in this unit range are not only the traditional 100% cotton polyester

cotton fabrics, but also in Dobby items, customized to the buyer need.


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Established initially by the name of Nishat fabric limited 1992. Subsequently merged

into Nishat Mills Ltd, NML Shiekhupura is one of the most advance unit In the

country equipped with the state of art machinery and back processes, the highly

sophisticated labotary also insured total quality control in yarn purchase and fabric

production, and other64 tsudakoma air yet looms have added (unit 4) recently along

with the back process.

Future programs for the unit include the purchase of some new air yet looms, which

will be give a boost to the production capacity and the product the range the unit will

also expand subsequently.

PROCESSING

Nishat processing plant with monthly capacity of 3 million meters is one of the largest

processing facilities of Pakistan. With and array of month modern machines, it is the

geared to meet the ever increasing the demand of there client. The processing division

has been divided in to different section to facilitate uninterrupted process flow and to

insured quality control at all stages almost 75% chemical and dyestuff being used is of

European origin and independent quality control department with a strong backing of

fully equipped laboratory insured quality standard at all level. The processing plant

has recently been awarded ISO 9001 Certification. Yet another achievement in this

regard by Nishat mills limited.

Bleaching

Sometime cloth is bleached according to customer requirements. Bleaching helps to

remove impurity from the cloth. For this purpose singeing machines are used where

cloth is bleached in three steps.

1. Brushing

It helps to remove thread.

2. Singeing

It removes pills by temperature.

3. Chemicals tanks

It is used to remove oily and stain spots on cloth.


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At the end cloth is raped on a batch. Polies then bags are used to prevent air

penetration. At the end, batch number, quantity, meters of cloth are written on paper

and stocked with batcher.

Desizing

Sometimes cloth is desized according to customers requirements. It is used to remove

the grey fabric stiffness of the cloth that helps in bleaching for easy washing.

Scovring

It is done in bleaching machine, it helps to remove artificial spot like oil, grease etc.

PRE-TREATMENT SECTION

Fabric preparation is crucially important, as the successful out come of all

subsequently operations is dependent on it.

At, Nishat, to reduce the natural impurity of cotton and to impart good hydrophilic

properties, this section employees too singing machine and two modern open with

width bleaching plants, to give more luster and strength one chain less mercerizing

machine is also in operation. Besides preparing fabrics for dyeing printing, this section

also bleach bacteria killer fabric for Japanese hospital linen and fire retardant low pill

fabric for contract textiles.

MACHINERY

Singeing/Designing vollen weides 118

Singeing/Designing Kyoto 108

Bleaching plant benninger 95

Bleaching plant Kyoto 95

Mercerising C. Less goller 95

DESIGN Studio

The state of the art design studio, known for producing transparencies of the highest

quality, accommodates a STORK STK image 3000,a CST Ramste lll silicon graphic


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02 and STORK Drum scanner plotter, along with these a team of convention manual

color separation artist is also maintained.

Design studio is a sub department of processing. Here cloth design is made. Tracers

are there to trace out different pattern and design of cloth. For each type of color

different films are made. Different trace papers that are sued at Nishat are of Kodak

and AGFA. For each color separation, there are positive and negative films. Positive

film is sent for processing. Ink is used to fill scratches and unwanted graphics.

Tracing table is used to examine designs and it helping tracing of design. Germany

waterproof ink is sued to avoid the ink expansion. Digital design studio is also

complementary department of design studio. Where design are made on computer

program and using information technology.

ENGRAVING

Technology advancement in the field of rotary printing necessitates upgrading the

pre-print line-up. NML is reputed for the most efficient use of the STORK engraving

systems for manual exposing. They are known for halftone work in single step

designing.

Living up to this reputation, they have recently added to their line lf production the

ROTARY WAX JET With exposing resolution at 1019dpi and a screen

circumference of 640,820 and 9144mm. Engraving at this high resolution with digital

technology enhances the print quality to a great extent and reduces the existing human

error margins to the minimum.

ROTAARY SCREEN PRINTING SECTION

In another step to upgrade the existing machine mix. Anew 3.2m (126) Regina

printing machine, with a facility to print 16 colors has been installed. This machine

with UNICA system successfully combines production and quality performance at the

highest possible level in rotary screen-printing.

NML has a well-trained work force to print extremely intricate and complex toe-on

tone designs. Monthly printing capacity of the section is about 203 million meters.


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Besides conventional printing in pigment and reactive dyes, printing in puff effects,

resist and discharge dyestuff is also done.

MACHINERY:

Printing machine Reggiani 126 16 colors

Printing machine john zimmer 110 12colours

Printing machine stork 72 16 colors

Following files are maintained in printing department of Nishat mills limited,

Process

sheet

Job

description specification

Audit

report

ISO

9001

Assess

ment file

Purchas

e order

Work

instruction

Staff

document

Worker

document

Reactiv

e color document

Standar

d operating procedure

Custom

er letters and fax


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Organiz

ational chart

Technic

al literature Daily

production report

FINISHING SECTION

Offering optimal final fabric quality and handle very recently this section has been

equipped with a new generation/ Babco-starter. This machine combines tried and

tested drying technology with innovative electronic control system. Ensuring absolute

reproducibility of fabric qualities and full documentation on the quality control checks.

Besides offering normal finished, this section also full fills the demands for scotch

guard protection for soil release and resist finish, peach skin affect finish (emerizing),

Fire Retardant finish, water proofing, anti crease and easy care finish,

MACHINARY:

Stenter Babcock 130

Stenter Monforts 110

Stenter Monforts 95

Stenter Monforts 73

Stenter Krantz 95

StenterKrantz 73

Sanforizing M/c monforts 73

Raising for Flannel sucker &muller118

Emerizing M/c sucker &muller 71

Calenders Ramish 110

DYEING SECTION


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Nishat provides quality piece died fabrics in heavy twills to some of the world leading

brand names like Gap, Old Navy, Banana Republic, DKNY, Tommy Hilfiger,

CHAPS, and sears, this has been made possible by using high quality grieve from the

mills own weaving units and by using expensive dyestuffs, Highly trained Chinese

technicians keep a close check on all stages of production. Depending upon

specifications, dyeing in reactive, disperse, pigment. Vat and sulphur is possible.

To further enhance their existing dyeing capacity of 1,000,000 meters per month, a

designated Apparel Fabric Dyeing Unit is being set up near Lahore. The machinery

and land have been purchased for this project, which is planned to be operational by

the end of year 2000. This unit, which will have a monthly capacity of 2.5 million

mergers, has been designed to give the optimal results due to the custom built

machinery purchased after careful and lengthy consideration of the technical and

Marketing teams

This would certainly give them an edge over their competitors and would be welcome

addition in the ever-changing apparel fabric market. It will help Nishat mills limited to

improve its market access and consequently profitability.

Following files are maintained in dyeing section,

Trainin

g files

Dyeing

files

Washin

g file

Lab to

bulk

Sample

received file

Singein

g file


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OK for

curing

Sample

status Sample

letter

Shortfal

l file

Daily

stock file

Aftercuring file

Folding

return file

Daily

attendance register

Water

fall cardMACHINERY

Pad steam Goller 95

Pad thermosal monforts 95

Washing range Goller 95

INSPECTION AND ROLLING SECTION

To roll and pack 100,000 meters per day, this section has 8 rolling Machines; all

equipped with photo censors and inspection frames. Apart from rolling and folding,

the primary responsibility of rolling section is to prevent faulty fabric reaching the

customer; the fabric undergoes a100%inspecion system. To assist in shade checking a

data color computer system is also used.


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QUALITY CONTROL SECTION

And independent on line quality control section monitors all production operation to

the required levels. The quality control lab is fully equipped to conduct all relevant

tests. The staff not only keeps control of the bulk production, but also is also actively

involved in standardization of process routes and operating procedure.

Quality control lab

Nishat mills limited has not only build an international standard quality control lab to

meet customers satisfaction but also to improve their own product quality. Various

type of test is conducted at this quality control lab to improve the quality of products

and to meet customer requirements.

Two Types of Cloth Are Required By Customer

1.When Customer Needs Specific Cloth

When customers need specific type of cloth, he sends his own sample whose

composition is tested is laboratory and production is made according to sample.

2.When Marketing Deppt Offers Design

When marketing department officers approaches customers, they show their product

quality sample books to customer. Customers can select any leaf of them and can place

order for this type of cloth. That cloth is already available with Nishat whose

production is carried on according to the instruction of customers.

Quality Control Policy

Nishat mills limited are committed to move things in direction of TQM. Their prime

Objective is comically produce products for the satisfaction of buyers. For this they

plan thing ahead, fresh ideas are developed, make more effective use of time, put the

right man in the right place, and keep on updating the skills of the employee by

training.

In the factory, in order to motivate employee and workers toward quality management,

many billboards are theyre containing various statements like,

Quality has no finish line

Quality is degree of excellence

According to juran Quality is fitness for use


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Quality ensures our future

Tests to Ensure Quality

Following test are conducted in quality control lab,

Counter tests

1) To

count warp and weft

2) Count

Glass

3) To

count ends and picks

4) Weight

5) To

measure weight of cloth

6) Cock

meter test

It examines dry rub and wet rub

7) Pilling

test

It is used to test pilling of cloth

8) Durra

test

It is used to examine fastness of cloth

9) Auto

wash

It is used to examine change in shade

10) Vasctor

It is used to examine shrinking of cloth

11) Tumble

dryer

This test is used to examine dryness of cloth

12) Padder

It is used to examine matching and finishing of cloth.


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13) Currin

g

It is used to examine shade of cloth

14) Light

box test

It is used to examine fastness of light on cloth.

15) Presser

It is used to determine pressing of cloth.

16) Visco

meter

It is used to measure viscoty of cloth.

17) Inspect

ion table

Here warp and weft and other type of faulth are examined.

18) Chemic

al analysis

It is used to examine acidity.

19) Spectro

photo meter

It is used to examine shading.

20) Perma

meter test

It is used to measure passage of air from the cloth.

These types of tests are conducted keeping in view market requirements, weather

requirements and customer demands.

Production Planning Section

To control all production priorities and to load machine on day-to-day basis, a full

fledge production planning cell is in operation. This production planning system is

designed to be fine tuned with the clients needs and thereby ensures responsive

handling of all accounts by fore-casting demands from each client in terms of greige

quality and quantity, space on print/ dye machines and space on stitching machines.

Coupled with forecast from their buyers, it makes their system work efficiently.

Advantages of this system include shorter lead times, on time deliveries and less

quality hassles.


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It is an intermediate party between marketing department and processing department.

It issues daily production program to each processing unit. Daily production reports

are received in this department. New product development letter is also received in

this department. Then work is planned accordingly. Nishat group is pioneer for

making production and planning department. Instructions are first given to production

and planning department and then distributed to other processing units. Here various

type ofanalysis are conducted like,

1) Bleachi

ng production analysis

2) Printin

g production analysis

3) Dyeing

production analysis

4) Finishi

ng

5) Foldin

g

6) Damag

e trend analysis

7) Monthl

y maintenance breaks down analysis

Data flex program is used to save the date at production and planning department.

First export manager creates orders from the customer and record specification of that

order on a paper. This program is sent to the production and planning department.

The cloth required is issued against the grey demand letter. First copy is remained in

production and planning department. And second goes to grey stock room. On this

letter grey issued is returned. It is generally more than demanded cloth because some

cloth expected to be damage. For this job number is issued to work. When grey

material is issued, lot number is given than production and planning department issues

program according to specification of each processing unit.


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STITCHING UNITS

Apart of Nishat plan to have a totally integrated textile sector the stitching unit was

set up in 1989.the unit has a string work force of 400 skilled and semi-skilled workers

mainly in cutting, stitching, quality control, folding and packing department. With an

array of 250 modern new generation machines, the stitching, department has an

average capacity to process up to 10,000 bed sets and 2000 curtain pair per day,

approximately 40000 meters of fabric, the assembly line consists of combination of

manual and automated operation designed to provide the required flexibility in its

system to allow processing of a wide product range and versions of its existing

product line the units current product line includes bed sheet, quilt covers, fitted

sheet ,cushion cover, valances, datable linen, baby sets, quilted throwovers and

curtains in various specifications and model customized to the requirements of

individual market . In addition, a range of embellished products with piping, bias

binding, bulk over lock, decorative trimming and bourdon stitching is also being

offered to customers, facility to handle small volumes of decorative embroidery is

also on line.

Procedure of Conducting Quality Control

Quality control procedures are carried out at every stage during production. From

purchasing of material to cutting and stitching right till folding and packing of the final

product, each aspect is scrutinized and controlled to the international quality standards.

Power Generation

The power generation unit formerly known as Nishat Tek Limited, was the first ever

power generation company in the private sector in Pakistan.

Commercial production sanded in 1992 with three KRUPP-Macungies with

generating capacity of 5.5 Mw each, Capacity at Faisalabad has since eon increased to

27MW. Supplying power exclusively to NML.Nishata Tek also establishes a power-

generating unit of 6Mw at Shiekhupura to supply power to sulzer unit lll and

Tsudakoma unit ill. It started commercial operation in September 1995.

Future prospectus of Nishat mills limited are given as under


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The past year has been tough for the textile industry as competition is steadily and

margin of profits is becoming smaller day-by-day. Our competitors from Asia have

come up in a big way with lower prices resulting from lower overhead, cheaper and

better raw materials and machinery. Countries like China, Indonesia, India and

Bangladesh played an active role in the fabric market. Improvement in quality and

production capability was the main area of concentration.

Market for Yarns and Grey fabrics was diversified to increase the customer base and

reduce dependency on the Far East. In this effort business with Malaysia, Korea,

Taiwan, UK and South America was initiated in case of Yarns. A new spinning unit

of21,672 spinning has also commenced, which caters to the weaving units in

Shiekhupura.

Grey Fabric Market

In case of Grey Fabric market business was initiated in South Africa, North America,

Japan, Italy, France, and Sri Lanka etc. Product range was also increased to cater to

the differing needs of the buyers. Fancy and special items like Dobby Designs,

Bedford Cords, and Cavairy Twills and stretch fabrics were developed which are

being sold at premium prices. We have constantly updated our machinery, replacing

old machines with new ones upgrading the existing set-up, leading to better

efficiencies and quality products.

Quality control

Nishat has established its name in new markets be creating specialized fabrics,

designs and also by providing our customers with efficient service and excellent

quality. Leaving behind the traditional way of doing business and in our journey

towards excellent it has consistently expanded its buyer base and explored the

different markets around the world.

Value Addition Strategy

Keeping in view demand of the World market, Nishat Mills Ltd pursued its strategy

of value addition that in command reducing the dependency on Grey Fabrics and

Grey Yarn. Having the foresight to assessing years value addition will be the thing of


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the future, Nishat Mills Limited worked towards the achievement of its goal of future

increasing its capability in value addition.

The export of processed fabric and made-Ups has shown market improvement as

compared to last year. In Europe, Nishat has made the most growth in the year1999.

It has placed us successfully in the middle to upper end of the market. Our strength in

Europe is the curtain division.

This included yarn dyed dobbies, engineered confections, different finishes and

embellished products. The plan is to continue with this winning strategy and at the

same time we are trying to find new clients in the high end. We are also exploring

business opportunities in countries like Spain and France where Nishat has very little

business at the moment.

Social Responsibility

Nishat is also taking up the social accountability issues very seriously, which are so

dear to the American consumers. Lot of big brand US companies have visited us and

are discussing the possibilities of a joint venture.

Opportunities

The opportunities are limitless, we have to review and analyze them very thoroughly

to associates with the right people in the long run. In the short term we are building a

small amount of quota, which will give us recognition as a bedding supplier

Position With Regard To Competitors

The latest addition is the most ambitious Apparel Dyeing plant setup near Lahore,

which has started its production. The effectiveness and productivity of this plant will

be further enhanced as Nishat Mills Ltd moves towards becoming a more vertically

integrated organization.

Our dyed fabric has already established its name in the market. It is being exported to

some of the leading brands of the world.


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Market leader in textile sector why?

Nishat has increasing its profitability by working efficiently, procuring better raw

material and most importantly kept a very close association with its customers. It

visits its business partners frequently and provides them with the best service

possible. All of the above mentioned points led to strengthened relationship with its

business partners making it very difficult for its competition to penetrate into its

market share.

Best Working Environment

Nishat has provided its staff with better working environment and facilities, which

enhanced efficiency and out put.

Professional Commitment

At Nishat, it is prospering due to our professional commitment toward excellence and

giving the best results at all times and against all odds. Its marketing and production

teams co-ordinance at all times and it focus remains on maintaining its position as the

market leader in the textile sector of Pakistan.

Documents

Case for Pom