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Case StudiesDelivering
Branded Content, Brands, Contentand Politics
usingSocial Media
Brad Keeling@bradatslice
#inclasswithbradPompeii 79AD
#inclasswithbrad
Electoral inscription from Pompeii depicting Mercury. Officina of Verecundus IIvir(um) i(ure) d(icundo) d(ignum) r(ei) p(ublicae) o(ro) v(os) f(aciatis)
This translates as “I ask you to elect Holconius Priscus duovir. He is worthy of holding office”.
PoliticsPompeii 79AD
#inclasswithbrad
PoliticsSydney 2011 AD
Electoral inscriptions from Sydney depicting slogans “Keep Carmel” and “Keep Verity” featuring Carmel Tebbutt and Verity Firth
#inclasswithbrad
PoliticsSydney 2011 AD
@Keep_Carmel Case Study
Identical campaigns in many ways with one glaring difference. Carmel used Twitter and Verity didn’t.
Carmel won by a few hundred votes. Verity lost by a few hundred.
#inclasswithbrad
@bradatsliceCase Studies can be found at www.onesmallplanet.com.au