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BIG BAZAARIs se sasta aur accha kahin nahi !
Type FoundedHeadquartersIndustryProductsPromoterParent
Hypermarket2001Jogeshwari, MumbaiRetailDepartment, Grocery storeKishore BiyaniPantaloon Retail India Ltd.
Awards and RecognitionMost Admired retailer of the year : Hypermarket- Big
Bazaar-2009 Indian Retail Forum Awards 2008The INDIASTAR Award 2008Retail Asia Pacific 500 Top Awards 2008Coca-Cola Golden Spoon Awards 2008The Reid & Taylor Awards For Retail Excellence 2008Platinum Trusted Brand Award images Retail Award
2005,06
7P’s of Big BazaarPricePlaceProductPromotionPeopleProcessPhysical Evidence
BIG BAZAAR vs KIRANA STORES
ProductBIG BAZAAR KIRANA STORES VarietyBrand Option
Products are limitedBrand Choice
PriceBIG BAZAAR KIRANA STORES Low cost modelDiscountFactors help to keep low
price
Biased issueNo DiscountTight Margin
PROMOTIONBIG BAZAAR KIRANA STORESPromotional StrategiesHolistic advertisementStore oriented
Negligible PromotionNo advertisement
PROFITABILITYBIG BAZAAR KIRANA STORESAverage sales Net Worth Profit After tax
Average salesMargin IncomeNo Profit After tax
Big Bazaar vs Wal-Mart
Types of strategiesPRODUCT/SERVICE STRATEGYPRICING STRATEGYPROMOTION STRATEGY
PRODUCT/SERVICE STRATEGYKeep more branded productsMore focus towards FMCG productsPenetrate the RURAL marketTurn small competitors into customers Understanding the demandFuture money provide financing system
PRICING STRATEGY
Apply market penetration strategyPromotional pricingLow interest financingPsychological pricingSpecial event pricingTime pricing
PROMOTION STRATEGYWednesday bazaar schemeFestive season shoppingPartnership with BIG fix and BIG FM 92.7Road show in residential colonyHoarding, Banner
SWOT Analysis
StrengthsBetter understanding of customers helping
the company to serve them better.Vast range of products under one roof helping
in attracting customer and their family to shop together and enjoy the experience.
Benefit of entry into the retail industry.Diversified business operating all over India
in various retail formats.Ability to get products from customers at
discounted price due to the scale of business.
WeaknessesHigh cost of operation due to large fixed cost.Very thin MarginHigh attrition of employee
OpportunitiesLot of potential in the rural market.Can enter into production of various products
due to its in depth understanding of customers tastes and preferences.
Can expand the business in smaller cities as there is a lot of opportunity.
ThreatsHigh business risk involved.Lot of competitors coming up to tap the
market potential.Margin of business reducing all the time.
Future strategy of Big Bazaar
Big Bazaar
Front end operation
Back-end operation
Big Bazaar Express(<40000 sq.ftStandard Big Bazaar (40000 to 80000sq.ft)Big Bazaar Supercenters (<75000 sq.ftIn JV with Foreign Partner