EVENT CASE STUDY DANONE NATIONS CUP 2013 SEPTEMBER 2013

THE DANONE NATIONS CUP

•  The World Cup for the world’s best U12 junior footballers •  Held every year since 2000 •  2.5 million boys & girls participate in the Danone Nations Cup each year •  Sporting performance mixed with the values of fairplay, team spirit,

openness and discovering •  Global ambassador Zinedine Zidane •  Across global media and 250+ journalists on site

THE BRIEF

•  Host a world class 32-team youth football tournament over 5 days •  32 delegations of 10-12 year-old children = 384 players + 128 adults •  96, 9-a-side matches over 2 days on world class pitches •  Large-scale opening ceremony •  Activities beyond football •  Accommodation for 32 delegations for 5 days in a dedicated village •  Catering for all participants and events staff for 5 days •  Provision for 250+ media with Wi-Fi / ADSL connections •  Provision for on-site event team offices, pre, post and during event •  Changing room access for all players and officials and a medical room •  Secured, accredited access throughout all areas and cleaning support •  Parking provision for all event staff and delegations •  Full branding throughout venue •  Set-up and dismantling

HOW WE DELIVERED…

SURREY SPORTS PARK FACILITIES

50m indoor swimming pool

120-station fitness centre Strength & Conditioning studio

3 artificial pitches 10 grass pitches 3 sports arenas

6 glass-backed squash courts 8 floodlit tennis courts

Climbing Centre Multi-purpose team rooms

and studios Wet and dry changing areas

Performance lab Adjacent accommodation On-site parking provision

Bench Bar / on-site catering Starbucks

Close proximity to hospital

WORLD CLASS PITCHES

4, 9-a-side football pitches

Adjacent to accommodation

16 team changing rooms

Supporter stands and areas

Event and sponsor branding

THE TOURNAMENT

32 teams

112 games

258 goals

Final at Wembley Stadium  

ACTIVITIES

3G artificial pitch

Football and group games

Indoor arena activities  

CATERING

32 teams and event staff

3 meals a day, for 5 days

350 people at a time

800 in one sitting in a bespoke catering arena

9,000 pieces of fruit

30,000 yoghurts

40,000 litres of water

2000 loaves of bread

ACCOMMODATION

Dedicated team village on-site

715 guest nights

Secure site and Wi-Fi access

Partner hotel

accommodation adjacent to site

OPENING CEREMONY

1000 capacity indoor arena

Stage and full big screen setup

Event AV and sound support

EVENT SUPPORT

Temporary support offices

Full IT support

Cleaning and support services

MEDIA

250 journalists on site

Worldwide media coverage including Sky Sports

Full match highlights and videos

VIP Day with Zinedine Zidane

RESEARCH

Joint nutrition research project with Danone and University of

Surrey

Pre and post questionnaires to evaluate the education activities which take place during the DNC

Anthro measurements

(weight\height/body fat/waist

Observations of children at mealtimes and during activities

Body satisfaction questionnaire

Fatty acid status tests

WEMBLEY FINAL

Finals day held at Wembley Stadium

Over 30,000 spectators

VIPs from the world of football

Final held between France and

Brazil – France crowned Champions on penalties

SOCIAL BUZZ

Total reach of over 90,000 people on facebook, twitter and youtube over the event Total Youtube highlights views over 100,000 views

SOCIAL BUZZ

TESTIMONIALS

“The facilities here are fantastic. We took time looking for the right venue but in the end it was a pretty easy decision to make”

John Scales, Danone Nations Cup Ambassador “All of Surrey Sports Park staff members have a really important part in the success of this Danone Nations Cup by working hard, being flexible and providing us with a lot of support on every subjects, from the most important to the most ridiculous of them. The feedback we received, from both Danone and the delegations has been really positive and everything about SSP was fantastic, whether it be the venue itself, the accommodation or the catering.”

Pierre Genin, Danone Nations Cup Project Manager

CONTACT US

Rob Mitchell Events Manager

E: r.j.mitchell@surrey.ac.uk T: 01483 683914

Take a virtual tour of

our facilities online

surreysportspark.co.uk @surreysportpark