CASE STUDY:

HOW TO FOSTER A CULTURE

OF

ENGAGEMENT, ALIGNMENT

AND LOYALTY

HELLO.SAMUEL WEE

GENERAL MANAGER

Fastest Growing Digital Media Group

2.1m 3.4m 1.0m

900k 33k 1.0m

315k 235k

9.0mMonthly Unique Users

680k

50%Age 20-35

80%Visits from mobile

** Googlle Analytics 3 months average Oct-Dec

* Registered 8Share Members

* Comscore demographic

Culture of Engagement,

Alignment and Loyalty

HOW?

CULTURE

CODE

RITUALS TO SUPPORT CULTURE

+ FREE DAILY BREAKFAST

+ COFFEE, SNACKS & DRINKS

+ SMOKE SIGNALS

+ LEVEL UP SESSIONS

+ TOWNHALL

CULTURE CHAMPION

CULTURE CHAMPION

CANNOT BE

HUMAN RESOURCE

CULTURE CHAMPION

COMMUNICATE

COMMUNICATE

COMMUNICATE

Facebook Group, Slack, Whatsapp

Q&A