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CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media WellHow Non Profits are Using Social Media Well
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
What is Invisible Children?Children?
We use the power of media to inspire young people to help end the longest running war in Africa. Our model has proven effective andproven effective, and hundreds of thousands of people have been called to action through our films and the volunteers that tour them.
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Great Graphics & Language
HOMEPAGE
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
VERY active Blog
HOMEPAGE
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Twitter Feed on Homepage
HOMEPAGE
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Links to all Social M diMedia
HOMEPAGE
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Online Donations
HOMEPAGE
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Great Graphics & Language
VERY active Blog
Twitter Feed on Homepage
Links to all Social M diMedia
Online Donations
HOMEPAGE
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Multiple Options
The Non‐Profit Marketing Foundation
DONATION PAGE
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
GREAT Visuals
The Non‐Profit Marketing Foundation
DONATION PAGE
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
LOTS of Action Buttons
The Non‐Profit Marketing Foundation
DONATION PAGE
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Links to all Social M diMedia
The Non‐Profit Marketing Foundation
DONATION PAGE
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Multiple Options
GREAT Visuals
LOTS of Action Buttons
Links to all Social M diMedia
The Non‐Profit Marketing Foundation
DONATION PAGE
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Custom Background
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Personalized Avatar
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Link to Website
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Keywords in Bio
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Custom Background
Personalized Avatar
Link to Website
Keywords in Bio
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Avatar is Company Logo
FACEBOOKFACEBOOK
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Use Keywords in Profile
FACEBOOKFACEBOOK
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Avatar is Company Logo
Use Keywords in Profile
FACEBOOKFACEBOOK
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Customized Background & Header
YOU TUBE
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Use Keywords in Profile
YOU TUBE
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Pronounced b bSubscribe Button
YOU TUBE
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
MASS Amounts of Videos
YOU TUBE
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Links to other Social Media
YOU TUBE
The Non‐Profit Marketing Foundation
CASE STUDY: INVISBLE CHILDRENHow Non‐Profits are Using Social Media Well
Customized Background & Header
Use Keywords in Profile
Pronounced b bSubscribe Button
MASS Amounts of Videos
Links to other Social Media
YOU TUBE
The Non‐Profit Marketing Foundation
