Bayerische Motoren Werke AGVictoria Tikhonova

Anna KichiginaAnastasia Loseva

1916 – Founding of Byerische Flugzeug-Werke.1917 – Rapp-Motoren Werke was renamed Bayerische Motoren Werke GmbH.

1918- BMW GmbH becomes BMW AG. After World War I – aircraft production 1923 - motorcycle production 1928 – automobile productionsince 1959 - The dominating shareholder Quandt family

1994 – purchase of British Rover Group (Rover, Land Rover, MINI and MG brands)

2001 – launch of new MINI

- Management structure- Most innovative

company- The technological lead

- Cooperation with science

- Happy Workers, Better Cars- Ecology oriented

Management techniques

Lighting-fast changes

Mobile-phone messages

Ideas first

Products:BMW brandMINI brandRolls-Royce brandMotorcycles

Financial Services: financing and leasing, asset management, dealer financing and company car pools

In October 2008 – sales fell on 8,3% (decrease od demand on developed markets)

Third-quarter Group revenues decreased by 8.6 % to euro 12,588 million

The third-quarter profit before financial result fell by 60.2 % to euro 387 million

focus on earningssustain strong market positionmaintain high level of customer satisfaction

ensure stability of dealer organizationremain committed to its "production follows the market" philosophy

proving to be an appropriate and forward-looking entrepreneurial decision

continue long-term investmentsspeeding up cost cutting and efficiency improvement measures

ANY ?