CASE STUDY Restaurant

Rafferty’s is a casual dining restaurant chain started in 1981 in Bowling Green, KY. Their goal is simple - “We want you to come back”. Their food is made from scratch and their focus is making customers happy.

• Staying top-of-mind in a highly competitive restaurant industry.• A digital loyalty program that is extremely easy to sign-up for customers and easy to

maintain for their restaurant staff.• A customer rewards program free of apps, punchcards or swipecards.• Needed a simple, effective method to promote deals & special offers.

Rafferty’s found the ideal solution in using TL Connects’ Engagement Platform. Customers are able to sign up in less than 20 seconds using their mobile phone at an iPad kiosk, check in at every visit to earn rewards and opt-in to receive text messages. Being a completely mobile-phone based program means there is no need for customers to carry punch cards or download apps to their phone.

The platform’s auto-responders and automatic retention programs are easy to set-up and once running, work automatically to keep the brand on top of their customer’s minds.

theresults...

April 2014 - May 2017raffertys.com

TL Connects • TLconnects.com • info@TLconnects.com • 844.611.3220

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the client

the challenges

the benefits

17 Restaurants

theresults, (part two)

Sign-Up Offer:

FREE Soft DrinkLoyalty Offer:

FREE DessertEvery 7 Check-Ins

Retention Offer:

$5 OFF $25when absent 30 days

Total Customer Engagement

TL Connects’ Digital Loyalty Program, with iPad Kiosk in a tamperproof case, provided Rafferty’s with a fast and simple loyalty platform. It makes sign-up very quick and easy for the customer, (under 20 seconds). A sign-up offer of a Free Soft Drink is awarded to new sign-ups and a loyalty offer of a Free Dessert is awarded every 7 check-ins.To engage the customers who have not returned within 30 days, the retention program automatically sends a text message to them with a $5 OFF $25 discount if they return to the store within 7 days of getting the text. The figures below are taken from a 12-month period. The stats to the right show their all-time numbers.

Loyalty Stats

Retention Stats

73,691Subscribers

239,032Messages

Sent

73,691Total Subscribers

565,269Total Check-ins

$1.9M+*Proj. Revenue

produced

62,401Loyalty

Completions

19,685Redemptions

42,035Offers

Redeemed

8.2%Redemption

Rate

$196,850*Proj. Revenue

produced

TL Connects • TLconnects.com • info@TLconnects.com • 844.611.3220

* based on an $10 ticket average

April 2014 - May 2017

April 2014 - April 2015

April 2014 - May 2017

All-Time Statistics

17 Restaurants

theresults, (part three)

textALERT Offers

Rafferty’s Alert: $5 Bonus Gift Card Need a stocking stuffer? Rafferty’s Gift Cards make the perfect gift! Get a $5 bonus card for every $25 gift card purchase.

textALERT offers are used to promote specific events, products, new menu items or even drive more business for a rainy day. In this case, Rafferty’s chose to send the alert to 30,979 subscribers to boost sales of gift cards for the holidays. They offered a $5 bonus gift card for every $25 gift card purchase. The textALERT assisted in generating $126,000 in gift card sales.

TL Connects is a great way to engage customers without the hassles associated with punch cards or swipe cards“

“ ““

30,979Messages

Sent

$126,000Gift Card Sales

TL Connects • TLconnects.com • info@TLconnects.com • 844.611.3220

Jenifer Watkins, Director of Marketing, Rafferty’s

It takes just seconds to sign up, and customers know exactly what they’re earning, so the program is more transparent than a points system.

Assisted in

theresults, (part four)

textALERT Offers

Rafferty’s Alert: $2 OFF an Appetizer It’s HOT out there! Come in and cool off with $2 off an appetizer at Rafferty’s.

In this next textALERT case, Rafferty’s chose to send the alert to 2,348 subscribers to boost traffic for two weeks. They offered $2 OFF an appertizer to all who redeem the deal. They had 79 people redeem the offer for a redemption rate of 3.36%. Also, with such a high open rate that text messages have, (98%), 2,300 people read the message, furthering their brand awareness in the community.

TL Connects makes customer rewards simple for our guests and easy for the restaurant staff and corporate team“

“ ““

2,348Messages

Sent

79Redemptions

3.36%Redemption

Rate

$790*Proj. Revenue

produced

TL Connects • TLconnects.com • info@TLconnects.com • 844.611.3220

* based on an $10 ticket average

Leslie Wright, Marketing Assistant, Rafferty’s

It has definitely improved guest satisfaction and helped us increase sales, and it couldn’t be easier to set up and use.