Tata Ace Case Study Questions: 1. Analyze the light commercial vehicle industry both in domestic and global market. 2. Outline the rationale behind launching Tata Ace by Tata Motors in view of the research outcome provided in the case. 3. What are the two types of gratification that the customer gets by buying any products or services? Explain in relation with the case study. 4. The concept of marketing mix involves 4 P’s (Product, Price, Place, Promotions). How do you think the same has been conceptualized and implemented for Tata Ace by Tata Motors? 5. Explain the concept of Segmentation, Targeting and Positioning with respect to the case study of Tata Ace. 6. How competitors reacted after success of Tata Ace. 7. Provide your views on the future of Tata Ace Family.

Case Study Tata Ace

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Tata Ace Case Study Questions:

1. Analyze the light commercial vehicle industry both in domestic and global market.2. Outline the rationale behind launching Tata Ace by Tata Motors in view of the research outcome

provided in the case.3. What are the two types of gratification that the customer gets by buying any products or

services? Explain in relation with the case study.4. The concept of marketing mix involves 4 P’s (Product, Price, Place, Promotions). How do you

think the same has been conceptualized and implemented for Tata Ace by Tata Motors?5. Explain the concept of Segmentation, Targeting and Positioning with respect to the case study of

Tata Ace.6. How competitors reacted after success of Tata Ace.7. Provide your views on the future of Tata Ace Family.