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Case Study Tiger

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Stylesight Tiger J Customer Success Story

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Page 1: Case Study Tiger

I like having reference material at my fi ngertips. It’s like having both a fashion clipping service and encyclopedia at the same time.—Elaine Pedlar, Design Director, Handbags

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Stylesight.com is the industry-leading global content and technology solution for professionals in the style, fashion and design sectors, dedicated to inspiring and enabling creativity for its over 40,000 end-users around the world. Combining visionary trend forecasting and indispensable analysis with an online workspace

designed to help analyze and anticipate the ever-changing marketplace, Stylesight brings value to designers looking for inspiration and more time to be creative, as well as managers looking for cost savings and ROI. Contact us: [email protected]

Tiger J is a private-label company that specializes in outerwear,

sportswear and handbags. Each of the company’s six design teams

designs multiple lifestyle collections per season for global TV shopping

channels, department stores, and major chain retailers.

With a global audience for its products, having access to world trends offers a competitive edge. However, current economic challenges make it diffi cult to travel and collect inspiration from overseas markets like Paris, Milan, Los Angeles, and Tokyo.

“We need access to the latest runway photos and street photos,” says Gabriele Hungerford, designer at Tiger J. “We love Stylesight for the broad range of features, such as Runway Analysis and Streets & Events, that enhance, contribute and streamline our design process.” Designers can research broad concepts, high-quality images, and specifi c details in minutes. They have instant access to color trends including pantone reference numbers, storefronts around the world, blogs, show information, and other inspirational sites.

Fast and easy to use, Stylesight makes it easy for designers to pull and organize researched information the way they need it. “Stylesight tools allow us to quickly email information to a buyer, colleague, supplier or factory; print images for presentations; or transfer images into CAD programs for further work,” says Elaine Pedlar, design director for handbags. “It’s also great to be able to call a knowledgeable representative to answer questions and provide demonstrations. Stylesight is great—it’s like having both a fashion clipping service and encyclopedia at your fi ngertips.”

customer success story

CHALLENGES

QUALITY OF CONTENTAccurate information about world trends with runway coverage in 10 citiesBreadth of services and reports provided, including more than 350 reports per month9 million high-resolution images with multiple views and close-ups, with 10,000 images added dailyEasy to review information ranging from broad concepts to specifi c details

PRODUCTIVITYFast, easy access to information saves valuable time Simplifi es and enhances the design processWorks the way each designer works

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COST-EFFECTIVEAffordably pricedEasy access to knowledgeable representatives when neededProvides access to global trends and events without associated travel costs

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Needed fast access to global trends to support and grow design teamsWanted to quickly simplify and communicate trend information so buyers, production, and factories were synchronizedEnable designers to collect information from overseas markets in spite of travel diffi culty due to high travel costs

TIGER J, LLC

WHY TIGER J CHOSE STYLESIGHT

Kurt G

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