Cat Lovers Inc.We Never Kill Kitties!

Who?.. Cat Lovers Inc. Non-profit cat rescue and adoption

And everything else in between Founded by two passionate women All their hard work is donated and volunteered

And run entirely out of their homes One passion, one mission:

To Love the Cats that Others Can’t.WE NEVER KILL KITTIES.

The Objective Develop a new brand State a mission New Creative New Marketing Efforts 100 New Customers

a.k.a 100 new donations

The Executions… Logo Design Brochure Re-design Business Card Buttons Donation bucket Two PR Events

New Brand

Century GothicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Arial RoundedABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ff1e84C - 0M - 87Y - 5K - 0

Fdea45C - 3M - 1Y - 75K - 0

LOGOLOGO

Buttons

BROCHUREBROCHURE

BROCHUREBROCHURE

Business Card

PR Event #1Pet Pride“It's a dog day in Gulfport for the day billed as the "Gayest Day of the Year for Our Four-Legged Friends." Activities include the crowning of Pet Pride king and queen, live entertainment, pet-friendly vendors, auctions, raffles, prizes and the Big Gay Pet Parade.”

Goal: To spread the word about Cat Lovers Inc. and inform the community about how to adopt and/or help the cause.

PR Event #2Pet PrideEvery Wednesday USF hosts their weekly Bull Market. A time for vendors, organizations and groups like Cat Lovers to come and set up a table to advertise, sell, fundraise and/or all of the above. And did we mention its all FREE!

Great PR at a Great price, sounded like a perfect opportunity to raise awareness for the Cat Lovers Cause!

Goal: To educate and inform students about cat rescue, care and adoption in the future.

What we did:Handed out marketing materials.Accepted DonationsAllowed people to pet and play with the kittensInformed and educated students about cat care and what Cat Lovers Inc. is all about

The Outcome $141.75 raised 80 New Customers Experience One very happy client

R.O.I.