20
STEFANIE VIRKAR | MARTIKA GREGORY | JADE LEWIS | MARLISE PANGANIBAN

Catelli - News Release

Embed Size (px)

Citation preview

Page 1: Catelli - News Release

STEFANIE VIRKAR | MARTIKA GREGORY | JADE LEWIS | MARLISE PANGANIBAN

Page 2: Catelli - News Release

OBJECTIVETo create an emotional and memorable experience for women and children in need, through the promotion of Catelli

Smart Pasta and the raising of funds for Food Banks Canada, North York Women’s Shelter, Rape Relief & Women’s Shelter

and Assistance Aux Femmes.

Page 3: Catelli - News Release

TARGET

Page 4: Catelli - News Release

New Add-ons for the event

Page 5: Catelli - News Release

NEWS RELEASE

Page 6: Catelli - News Release
Page 7: Catelli - News Release
Page 8: Catelli - News Release
Page 9: Catelli - News Release
Page 10: Catelli - News Release

ONLINE NEWSROOM

Page 11: Catelli - News Release
Page 12: Catelli - News Release
Page 13: Catelli - News Release
Page 14: Catelli - News Release
Page 15: Catelli - News Release
Page 16: Catelli - News Release
Page 17: Catelli - News Release

MEASUREMENTNewspaper

Size of articleWhere it’s placedWhich newspaperNegative, Positive, Neutral

TelevisionWhich outletWhat timeHow long the coverage is

Online News RoomSocial media sharesOnline traffic

Page 18: Catelli - News Release

MEASUREMENTSocial Media

FacebookTwitterYoutube

CNWCNW AccessVisibility Reports

Page 19: Catelli - News Release

THANK YOU

Page 20: Catelli - News Release

SOURCESPMB 2014 Fall - 2 YR DATABASE (DE) Kantar Media 2014catelli.ca/pasta/catelli-smarthttp://www.foodbankscanada.ca/www.pg.comhttp://rubywatchco.ca/our-team/chef-lynn-crawford/nyws.caassistanceauxfemmes.carapereliefshelter.bc.cahttps://www.linkedin.com/in/pschmiddy