Grasp Your Market Share ofChina's Booming Toy MarketCBME Toy China 2019

24-26 July 2019NECC (Shanghai), China

www.cbmexpo.com

*2019 forecast

Co-located events:

CBME China CBME Children’s Wear China CBME Food & Health China Licensing Expo China (LEC)

3,300exhibitors*

293,757m2

4,700brands*

Sales Brochure

Your Gateway to China's Booming Toy Market

According to 2017 survey, 90% of the respondents

have purchased educational toys for their kids.

Among the respondents that have purchased toys,

their average spend on toys each month is RMB 343. ⑷

3 most important factors when Chineseconsumers choosing toys⑹

Quality Safety Eco-friendly Function

Operating revenue of the toy industry was US$34.66

billion (2017) with 8.8% year-on-year growth.⑶

Source:(1) www.ibaogao.com "2017-2022 In-depth Research of China's Toy Market and Study of the Trend"(2)(3)(4) www.chyxx.com;(5) "Study on the Competitiveness of the Toy Industry"(6) China Children Baby Maternity Products Industry Consumer Research Report 2018 by UBM China.

Estimated by the Customs, the total global

consumption of the toy market was around

US$89.9 billion in 2017. United States accounted for

33.8%, EU accounted for 26.4%, and china, second

only to United States, accounted for 9.6%.⑸

China EU United States

33.8%

26.4%

Second only toUnited States

9.6%

International Pavilions

Level 2 Exhibition Halls

5.2H

4.2H

7.2H

8.2H

Maternity andBaby Care Products

6.2H

Level 1 Exhibition Halls

CBME Children’sWear China

Licensing Expo China

Baby Carriages,Car Seats and Furniture 5.1H

CBME Toy China

1H

7.1H

3H

CBME Food & Health China

8.1H

2H4.1H

8.1H

6.1H

Fun Learning Zone

Hall Plan

Exhibits Profile Toys: DIY products, electronic toys, plastic toys, miscellaneous, wooden

toys, bamboo toys; playmats plush toys, leather toys, festive and party

supplies, model kits and remote control toys, souvenirs, puzzles;

Swimming Pool: swimming pools and franchising.

Fun Learning Zone: indoor/ outdoor recreational

facilities and franchising, children's books, products

for early childhood education, arts, magic items,

Online education

Co-located Events:

*forecast

· Free to trade buyers

Licensing Expo China

26,800 m2

800+ brands*

200+xhibitors*

CBME China 2019

293,757 m2

4,700 brands*

3,300 exhibitors*

100,000 visitors*

CBME Children’s Wear China 2019

41,000 m2

780 brands*

610 exhibitors*

CBME Food & Health China 2019

73,455 m2

1,300 brands*

872 exhibitors*

51.2% of China's newborn babies

in 2017 were second children

in the family, a 5 percentage points

increase from 2016.⑶

According to the National Bureau of Statistics

(NBS), there were 17.23 million babies born in 2017

and the birth rate was 12.43‰.⑴

By the end of 2017, the population of China aged

0-14 (including under 15 years old) was 233.48

million.⑵

With the steady implementation of 2-child policy, the growth of China’s population is healthy

Show Scale: 30,000 sqm exhibition space

Total Number of Brands: 450

Total Number of Exhibitors: 325

Show Scale: 21,340 sqm exhibition space

Total Number of Brands: 349

Total Number of Exhibitors: 260

40.6%

28.9%

25%

2018年CBME玩具展区CBME China Toy 2019 CBME China 2018 Toy Section

Trend of China Toy Industry⑵

Retail Sales of China's Toy Market(billion USD)

10.44

11.03

11.68

12.39

2016 2017 2018 2019

+5.6%

+5.93%

+6.03%

Huge potential of China toy industry market

With the abolition of the one-child policy, China's toy industry is embracing new opportunities and it is expected to be a promising industry.⑴

In accordance with the average global consumption,

China's toy market size will break US$39.7 billion,

which means there are US$14.7 billion gap in China

market. When the gap is covered, there will be a

boom of the market.

Meet face-to-face with professional buyerswho are looking for toy

- Yingying Qiu, Vice PresidentHape International (Ningbo) Ltd.

Exhibitor Says

What we gain most from CBME China 2018 is that

we get to know the needs of end consumers.

We get more flat client group and more channels. The

fair has provided us with information and instruction on

product line diversity and price range expansion.

- Julian van Gemeren, Deputy CEO (China) Micro Trading (Shanghai) Ltd.

Exhibitor Says

CBME China is the World's largest trade fair for

baby products. This is an attractive fair and

we got 450 contact leads this year.

CBME China is your face-to-face opportunity to:

Showcase yourlatest innovations

Get qualitysales leads

Increase brandpopularity

Build yourbrand image

Meet yourcustomers

Find quality buyersand business partners

Develop new businessrelationships

Understand their sales requirementsand increase sales

37,758

29,553

9,628

8,272

6,954

5,521

4,547

Agent/ Distributor/ Wholesaler

Child, baby and maternity products all-in-one store

Importer/ Exporter/ Trading Company

Online Agent/ Retailer

Toy Shop

Supermarket/ Hypermarket

Department Store

Business Nature of Visitors

- Qiu Yilong ,General ManagerRoyal (Shanghai) Co., Ltd.

Exhibitor Says

We have expanded more sales channels and sales

territory by attending CBME China 2018, in the

meantime, almost every existing client request

a "scene-like"marketing solution.

- Xiaofen Xiao, PresidentClassic World

Exhibitor Says

What we gained most from CBME China 2018 is

that we have earned a lot of clients' acceptance.

We have received more than 600 contact leads and

most are potential clients. Compared to previous years,

clients we met this year were more professional, and

they were of more channels. We have met clients not

only from baby and maternity channel, but also from toy

chain stores, lifestyle stores, playgrounds, etc.Among CBME China 2018 visitors,

19,734 visitors are selling toys, educational products and souvenirs products

27,738 visitors are interested in toys, educational products and souvenirs products, 1,596 more than 2017

Be Seen with World's Renowned toy brands, build your brand and increase awareness.

2018 CBME中国部分玩具采购商 Partial List of CBME China 2018 Buyers

...and more

in alphabetical order

OverseasBuyers

E-commerce

...and more

...and more

...and more

Agent

米氏孕婴

Retailer

2018 CBME中国部分玩具品类参展品牌 Partial List of Brands at CBME China 2018

...and more

in alphabetical order

CBME China Industry Summits and SeminarsMore than 6,664 audience learned

from 32 industry experts who provided

an overview of China's child, baby and

maternity products and services

market, shared best practices, industry

trends and information on how to

grow their business in the region at 17

sessions of summits and seminars.

CBME AWARDSCBME AWARDS announced the winners of Innovative Products Awards, 10-Year

Industry Service Awards, 20-Year Industry Service Awards and Best Corporate Social

Responsibility Awards. The on-site professional visitors voted for the remaining 7

awards and 373 finalists.

Influential Brand of the Year - Toy

Innovative Products AwardsCBME China recognizes design excel-

lence and product innovation with the

Innovative Products Awards. Stand out

from your competitors as you nominate

your most innovative and patented

products. Winners are determined by

popular votes and from a distinguished

panel of judges.

Private Buyer MeetingsOver 1,766 business matching meetings

were arranged between premium

brands and 116 big buyers and business

partners from big department stores,

supermarkets, online retailers, chain

stores, and key distributors from China

and abroad.

CBME 2018 brought us a lot of cooperation

opportunities. We had been approached more

than 600 online platforms, online stores, offline

stores, early education centers, kindergartens,

new media and other channels and companies

during the 3-day show.- Ke Lin, Deputy General Manager

Ning Bo GuDong Creativity Technology Co.,Ltd

Private Buyer Meetings are very targeted,

time saving and efficient. We were able

to know our potential clients in advance,

which increased credibility and

cooperation possibility. - Qingzhi Zhao, General Manager

Heilongjiang Yuyingfang Department Store

10 (1) Egg Band (Rainbow Chicks); (2) Grand City Station (Hape); (3) Tikoee Illume Smart

Bed & Chair (Tikoee); (4) Puzzle Ball (Slida); (5) Program Robot (Learning Resources);

(6) LUKA Electronic Reading Book (Ling); (7) Groove Slim Lead Wood Triangle Pencil

(Lyra); (8) Kids Floating Painting Set (Joan Miro); (9) Robot School Bag (Champion

Bear); (10) Educational Blocks Cars Toys for Children Baby with Music Light Beads

Learn Colors Shapes (Meibeile)

China’sThe Prosperous Recreational Facilities Market

Ski resort equipment17.9%

Theme parkequipment 54.2%

Experientialtravel equipment

3.5%

Innovationequipment4.2%

Water park equipment8.9%Funicular equipment

6.5%

Touristtransportation

equipment4.8%

2016 Market Share of

the Recreational Facilities Market⑸

Perfect Platform for You to Grow Your BusinessSpecialized Zones - Focusing on Consumers' New Demands, Leading the Future

Source:(1)(2) International Board On Books For Young People;(3)(4) China Children's Press & Publication Group "China Children's Books Market Trend Report";(5)(6)(7) Askci Corporation

China’s Booming Children's Books Market

China Children's Press maintained a double-digit

growth 17 consecutive years. From 2014 to 2017, the

average sales growth of children's books is above 50%,

which is no doubt the one of the fastest growth in the

world.(1)

At present, China has ranked second in the world with

12% of the children's book market share, only 1.9% less

than US; and 476,000 kinds of children's books have

surpassed the US, ranking first in the world.

With the implementation of the second child policy, the

purchasing power of parents after 85's and 90's, the

development of the whole children's education and the

market for children's training, etc., all indicate that

children's books will have greater development in the

Chinese book market. (3)

Children's books accounted for the overall market size,

increasing from 23.29% in 2016 to 24.64% in 2017. It is

the largest segment of the retail market. In 2017, it still

achieved a high growth rate with a year-on-year growth

rate of 21.18%, significantly higher than the overall

market growth rate. (4)

The travel rate is growing, and people's consumption concepts

and patterns has been transformed and upgraded. Personalized

travel will become the mainstream. In the meantime, with the

improvement of the demographic structure and citizen overall

income, the recreation facility industry is very promising,

especially the community facilities.⑹

According to the data of China commercial industry research

institute, by the end of 2016, the amount of companies doing

business related to recreation facilities was up to 105, and total

sales revenue is 18.53 billion, YOY 31.58%.⑺

CBME 2018 brought us a lot of cooperation opportunities. We had been approached more than 600 online platforms,

online stores, offline stores, early education centers, kindergartens, new media and other channels and companies

during the 3-day show.

- Ke Lin, Deputy General Manager, Ning Bo GuDong Creativity Technology Co.,Ltd

Fun Learning ZoneHelping build the cooperation and rapidly explore the channels between experimental service brands and products

such as recreation, early education, children's books and partners including baby products retailers, commercial real

estate, potential franchisee, etc. 2019 forecast: 76 exhibitors.

Product Range

Indoor and outdoor recreation facilities or franchising, children's books, early education franchising and other

supporting facilities, arts, magic items and online education.

9

8

7

1

3

2

4

5

6

Finalists of 2018 Educational Product (in alphabetical order)