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PREFACE

As the part of course curriculum, MBA student is required a feasibility report on. The

Objective behind preparing this project report to relate the management subjects taught in the

classroom to their practical application.

Feasibility studies aim to objectively and rationally uncover the strengths and weakness of

the existing business or proposed venture, opportunities and threats as presented by the

environment, the resources required to carry through and ultimately the prospectus for

success. In its simplest term to the criteria to judge feasibility study should provide a

historical background of the business or project, description of the product or services

accounting statements details of the operations and management , marketing research and

policies, financial data and tax obligations generally feasibility studies precede technical

development and project implementation.

The assessment is based on an outline design of system requirements in terms of input,

processes, output, fields, program and procedure. This can be quantified in terms of volume

of data trends frequency of updating etc, in order to estimate whether the new system will

perform adequately or not. Technological feasibility is carried out determine whether the

company has the capability in terms of software , hardware , personnel and expertise , to

handle the completion of the project when writing a feasibility report, the following should be

taken to consideration:

A brief description of the business

The part of the business being examined

The human and economic factors

The possible solution to the problems

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ACKNOWLEDGEMENT

We would like to express our sincere thanks to all those instrumental in this project work first

of all, we would like to thanks Prof. Bhavin Pandya, Director of S.V. Institute of

Management for giving this opportunity to do this project and learn from it.

We would not have completed this project without the help, guidance and support of certain

people who acted as guides and friends along the way. We would like to express our genuine

thanks to our faculty guidance Asst. Prof. Ritesh Patel, for his invaluable guidance and help.

The project could not be complete without his support and guidance. We are also thankful to

Mr. Mitesh Patel the head of cafe coffee day franchise in state of Gujarat for his help incompleting the project. They operated as a continuous source of inspiration and motivated me

throughout the duration of the project helping me a lot in completing this project. We are also

thankful to people who are directly and indirectly help for preparing this Report.

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Executive summary

A Lot Happens Over Coffee!

More than thirteen inspirational years of being the place where millions of people have spent

some of the most special moments of their lives, Caf Coffee Day, Indias largest retail

chain of coffee cafs, continues to become an essential part of peoples lifestyle. Caf Coffee

Day thrives to reach out to its consumers in the most innovative and effective way. As

Marketing has gone beyond conventions, Caf Coffee Day realized that they are among the

few reaching out to millions of consumers when they are at their relaxed best and not on the

go. With 932 cafes across the length and the breadth of the country, its fair to say that CCD

can reach out and connect to the maximum number of people across distances for a brand

communication need. With this reach, the caf giant is also the largest aggregator of youth in

the country and is the most loved hangout for the young and young at heart

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INDEX

Chapter Content Page

No.

Preface I

Acknowledgement II

Executive Summary III

Index

1 Project at a Glance 1

1.1 Introduction about caf coffee day 2

1.2 Name of the company 2

1.3 Data of the incorporation 3

1.4 Address 4

1.5 Proposed directors 4

1.6 Cost of project 5

1.7 Scheme of finance 5

1.8 Key financial indicators first six year 6

1.9 Selected ratio 7

1.10 Break even analysis 8

1.11 Loan requirement and security offered 8

2 Promoters & background 9

2.1 About the promoters

3 Project background 16

3.1 Project concepts 34

3.2 Schedule of implementation Gantt chart 37

4 Product/s market and demand analysis 41

4.1 Demand forecasting

4.2 Product strength

4.3 Industry prospects

4.4 Marketing strategy

Product

Price

Place

Promotion

4.5 STP analysis

5 Technical analysis5.1 Materials inputs & utilities

5.2 Process of manufactures

5.3 Product mix

5.4 Capacity

5.5 Technical Know / How

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5.6 Location & site

5.7 Building

5.8 Plant &equipment

5.9 Manpower requirement

5.10 Plant capacity6 Financial projection

6.1 Capital outlay means finance

6.2 Working capital requirement

6.3 Assumption

6.4 Other financial projection

7 Conclusion

8 Bibliography