CDG Latam 2004 · QUALCOMM 8 Proprietary Consumers Appreciate… • Simple (or no) instructions – Intelligent/intuitive user interface design (appropriate for non-technical users)

1QUALCOMM Proprietary

BREW

Romeu VanuciRegional Manager


9lbs 2 oz.

Push to Talk

Photo Sharing

Email

Position Location

Video Monitoring

Entertainment

Ring Tones

News

Multiplayer Gaming

Sports

Voice Was the First Killer App of WirelessNon-voice Applications Will Drive Wireless Growth


Apps. Downloading for

End Users

BREW Distribution Systemfor

Carriers

BREW SDKfor

Application Developers

BREW API Platform for

Manufacturers

The Complete BREW Solution


Developer writes application

Application testing(at operator discretion)

BREW Distribution System

OperatorCatalog

Virtual Marketplace

Developer gets paid

S. America

Europe

Asia

N. America

User selects and downloads application

User pays phone bill

BREW facilitates developer payments


BREW

UserInterface

PositionLocation

PhotoSharingEmail Java

Applet

VMExtension

JavaApplet

ASIC SoftwareBREW is air-interface independent and can support

GSM/GPRS, UMTS, cdmaOne & CDMA2000 1X/1xEV-DO

VideoPlayer

Pushto

Talk

BREW Device Architecture

OtherExtension

Browser

BREW


BREW

• The BREW solution incorporates and supports current technology standards.

• The BREW architecture is extensible to enable support of future technology standards.

BREW & Technology Standards

UserInterface

GPSJPEGEMS J2ME

VMExtension

MIDP

OtherExtension

HTTP

ASIC SoftwareBREW is air-interface independent and can support

GSM/GPRS, UMTS, cdmaOne & CDMA2000 1X/1xEV-DO

MP3Player

MMS

MIDI, MP3, GPS, Blue ToothTM, J2METM, CLDC/MIDP, HTTP/HTTPS, SMS/EMS/MMS,

TCP/IP, UDP, JPEG, PNG, HTML, XHTML, XML, SSL/PKI/3DES


Consumers – What Do They Really Want?

Customization. A million personalities.


Consumers Appreciate…• Simple (or no) instructions

– Intelligent/intuitive user interface design(appropriate for non-technical users)

• Being entertained– Focus groups may say otherwise– “Time fillers”

• Genuinely useful services– Do I really want to browse through heaps of sites?

Or– Just focus on the info that is important to me?

• Fast and immediate– What’s an app? Can you just give me a stock quote?


1. Buy a BREW-enabled handset

2. Connect to the “online store”

3. Select, purchase, download applications over the air

4. Start using applications immediately

How Do They Do This?


Puerto Rico

Coming Soon

Commercial Operatorswww.brewtoday.com

120M+Worldwide app. downloads

25M+ 135+ 27 26Devices in the market

Commercialdevice models

Commercial operators

Device manufacturers

BREW by the Numbers- May 14th, 2004 -

Dominican Republic

20Countries with BREW services


Worldwide BREW Operators

Launched commercial BREW services

Announced intent to launch BREW services


BREWChat OverviewPush-to-Chat


What is BREWChat?• A VoIP-based, instant-talk application specifically designed for

CDMA technology• “Always on”• PTT optimized for CDMA

• BREW™- based 3G CDMA application– OTA downloadable and upgradeable

• Types of Calls– One-to-one

– One-to-many

• Instant communication– Voice and Multimedia Data– 2 - 5 seconds Call Set-up

• A Platform for presence based services

• Multiple vendor solutionKyocera KZ-850

Kyocera Viper

Curitel


Key Product Features• Dynamic (Ad Hoc) Group

Creation – Group Customization on

Handset

• Nationwide & Global Calling

• Inter-Carrier Roaming• Simultaneous PTT & Data

• OTA Downloadable & Configurable Client

• Talker Arbitration– Talker Pre-emption

– 7 talker priority levels

• PTT Application Position Location Support

• Chat Rooms

• Adding members to Calls in Progress• Call Restrictions

• Alerts

• User Authentication• User Addressing


Location-Based Services


Mobility is Location

Friend Finder/ Dating

Geomarked Photo Sharing

Location Aware

Messaging

Emergency Assistance

Interactive Gaming

Finding Sporting

/Entertainment Events

Asset Monitoring

Route Navigation

Public transit &

traffic

Yellow Pages

Position Location


City Level Accuracy (Cell ID)

Street Corner Accuracy(gpsOne)

• “You are in London”

• “There are 11 Indian Restaurants nearby”

• “Your friend is in London”

• “Your car is in London”

• “You are at Cheney Suites Hotel”

• “Here are directions to Taj Mahal Restaurant”

• “Your friend is at Harrod’s”

• “Your car is in the parking garage”

Precision Location Creates Value

Best-case Cell-ID“What part of town?”

Best-case Cell-ID“What part of town?”

gpsOne “What street corner?”

gpsOne “What street corner?”

Better accuracy = more services & more value


Hybrid Solution Assisted GPS

CDMA Network

• Applications• Internet• Services Operator

Base Station Transmitter

Mobile Stationw/ MSM(Phone)

GPS

AFLT Ranging

Location data flowApplications data flow

Terminal

Position Determination Entity (PDE)

Wide AreaReference Network(WARN)

WARN Gateway

PDE


QUALCOMM is currently in discussions with numerous operators in all majorgeographical regions, including Europe, South America & India.

• 100+ gpsOne-enabled handsets

• >25 million handsets in use

• >140 gpsOne-supported applications

Documents

CDG Latam 2004 · QUALCOMM 8 Proprietary Consumers Appreciate… • Simple (or no) instructions – Intelligent/intuitive user interface design (appropriate for non-technical users)