2QUALCOMM Proprietary
9lbs 2 oz.
Push to Talk
Photo Sharing
Position Location
Video Monitoring
Entertainment
Ring Tones
News
Multiplayer Gaming
Sports
Voice Was the First Killer App of WirelessNon-voice Applications Will Drive Wireless Growth
3QUALCOMM Proprietary
Apps. Downloading for
End Users
BREW Distribution Systemfor
Carriers
BREW SDKfor
Application Developers
BREW API Platform for
Manufacturers
The Complete BREW Solution
4QUALCOMM Proprietary
Developer writes application
Application testing(at operator discretion)
BREW Distribution System
OperatorCatalog
Virtual Marketplace
Developer gets paid
S. America
Europe
Asia
N. America
User selects and downloads application
User pays phone bill
BREW facilitates developer payments
5QUALCOMM Proprietary
BREW
UserInterface
PositionLocation
PhotoSharingEmail Java
Applet
VMExtension
JavaApplet
ASIC SoftwareBREW is air-interface independent and can support
GSM/GPRS, UMTS, cdmaOne & CDMA2000 1X/1xEV-DO
VideoPlayer
Pushto
Talk
BREW Device Architecture
OtherExtension
Browser
BREW
6QUALCOMM Proprietary
BREW
• The BREW solution incorporates and supports current technology standards.
• The BREW architecture is extensible to enable support of future technology standards.
BREW & Technology Standards
UserInterface
GPSJPEGEMS J2ME
VMExtension
MIDP
OtherExtension
HTTP
ASIC SoftwareBREW is air-interface independent and can support
GSM/GPRS, UMTS, cdmaOne & CDMA2000 1X/1xEV-DO
MP3Player
MMS
MIDI, MP3, GPS, Blue ToothTM, J2METM, CLDC/MIDP, HTTP/HTTPS, SMS/EMS/MMS,
TCP/IP, UDP, JPEG, PNG, HTML, XHTML, XML, SSL/PKI/3DES
8QUALCOMM Proprietary
Consumers Appreciate…• Simple (or no) instructions
– Intelligent/intuitive user interface design(appropriate for non-technical users)
• Being entertained– Focus groups may say otherwise– “Time fillers”
• Genuinely useful services– Do I really want to browse through heaps of sites?
Or– Just focus on the info that is important to me?
• Fast and immediate– What’s an app? Can you just give me a stock quote?
9QUALCOMM Proprietary
1. Buy a BREW-enabled handset
2. Connect to the “online store”
3. Select, purchase, download applications over the air
4. Start using applications immediately
How Do They Do This?
10QUALCOMM Proprietary
Puerto Rico
Coming Soon
Commercial Operatorswww.brewtoday.com
120M+Worldwide app. downloads
25M+ 135+ 27 26Devices in the market
Commercialdevice models
Commercial operators
Device manufacturers
BREW by the Numbers- May 14th, 2004 -
Dominican Republic
20Countries with BREW services
11QUALCOMM Proprietary
Worldwide BREW Operators
Launched commercial BREW services
Announced intent to launch BREW services
13QUALCOMM Proprietary
What is BREWChat?• A VoIP-based, instant-talk application specifically designed for
CDMA technology• “Always on”• PTT optimized for CDMA
• BREW™- based 3G CDMA application– OTA downloadable and upgradeable
• Types of Calls– One-to-one
– One-to-many
• Instant communication– Voice and Multimedia Data– 2 - 5 seconds Call Set-up
• A Platform for presence based services
• Multiple vendor solutionKyocera KZ-850
Kyocera Viper
Curitel
14QUALCOMM Proprietary
Key Product Features• Dynamic (Ad Hoc) Group
Creation – Group Customization on
Handset
• Nationwide & Global Calling
• Inter-Carrier Roaming• Simultaneous PTT & Data
• OTA Downloadable & Configurable Client
• Talker Arbitration– Talker Pre-emption
– 7 talker priority levels
• PTT Application Position Location Support
• Chat Rooms
• Adding members to Calls in Progress• Call Restrictions
• Alerts
• User Authentication• User Addressing
16QUALCOMM Proprietary
Mobility is Location
Friend Finder/ Dating
Geomarked Photo Sharing
Location Aware
Messaging
Emergency Assistance
Interactive Gaming
Finding Sporting
/Entertainment Events
Asset Monitoring
Route Navigation
Public transit &
traffic
Yellow Pages
Position Location
17QUALCOMM Proprietary
City Level Accuracy (Cell ID)
Street Corner Accuracy(gpsOne)
• “You are in London”
• “There are 11 Indian Restaurants nearby”
• “Your friend is in London”
• “Your car is in London”
• “You are at Cheney Suites Hotel”
• “Here are directions to Taj Mahal Restaurant”
• “Your friend is at Harrod’s”
• “Your car is in the parking garage”
Precision Location Creates Value
Best-case Cell-ID“What part of town?”
Best-case Cell-ID“What part of town?”
gpsOne “What street corner?”
gpsOne “What street corner?”
Better accuracy = more services & more value
18QUALCOMM Proprietary
Hybrid Solution Assisted GPS
CDMA Network
• Applications• Internet• Services Operator
Base Station Transmitter
Mobile Stationw/ MSM(Phone)
GPS
AFLT Ranging
Location data flowApplications data flow
Terminal
Position Determination Entity (PDE)
Wide AreaReference Network(WARN)
WARN Gateway
PDE