Unprecedented. Unscripted. Live.For Evander Holyfield fans, this is a unique opportunity to

look beyond the ropes and be a part of the everyday life

of the Champ. Follow and interact as he goes about his life

and his quest to become the World Heavyweight Champion

for a record 6th time. As an advertiser this is an excellent

opportunity to associate your brand with one of the world’s

most recognized figures in sport and pop culture today.

The next best thing to being there.g g

THIS OPPORTUNITY PACKAGE INCLUDES A VIDEO SIMULSTREAM EXPERIENCE ON LIVEFIGHTS247.COM

Evander 2.0 is an innovative new vertical sports marketing internet and television

program featuring one of the greatest and most enduring brands in boxing, Evander

Holyfield. As an advertiser or sponsor your brand can be seen the world over by

showcasing your company, products, and services.

Breakthrough campaigns often require unusual approaches.

The benefit of your company brand featured online will increase the SEO or organic search

exponentially. According to Yen Lee of Uptake, 86% of sales leads are generated by organic

search. Customers are like the rest of us, they want to be recognized. This opportunity is a

chance for your company to participate in a unique social media, and crowd sourcing

campaign. The customer has the opportunity to actively participate online creating a sense

of brand ownership.

Driving brand awareness + customer engagement

We offer unlimited opportunities to help you drive brand awareness on the site through:

• Live On-Air Audio/Visual Commercials

• In-Stream Video Commercials

• Pre Roll AdsPre Roll Ads

• Video Overlay Ads

• Flash Banner Ads

• Standard Banner Ads

• Product Placement

• Named Interactive Contests

• Presenting Titles

• Affiliated Marketing

• Sponsorship

• Named Events a ed e ts

• Segment Sponsorship

We utilize digital advertising to turn awareness into site traffic. We develop ads on national sports fan Web sites (i.e.ESPN, CBS Sportsline, Roto World, etc.) and utilize existing photography and trailer video, and coordinate with any

• In-Stream Video Commercials: Stock Commercials played during restroom breaks.

• Pre-Roll Ads: Stock 7 to 15 second video ad of “your company prior to live

new material to achieve advertising ROI goals. We develop, implement and manage a pay-per-click Google AdWordsprogram to include targeted key word identification and tracking for optimal results. Google AdWords appear at the topand right side of search results.

Avideo ad of “your company prior to live feed.

• Overlay Ads: ads that run atop video content (bottom 20% of screen) for: 15 seconds without stopping live video. When clicked your company, video, or flash ad launches.

• Standard Banner Ad: your company ad displayed within our website with a link 3

A

B displayed within our website with a link to your website or landing page.

• Flash Banner Ad: your company video ad displayed in a banner ad placement. 1

3B

2

A AB A

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B3

Advertisements can also include: • Live on Air Commercials • Product Placement • Audio/Visual presentation of your company information• Qualitative descriptions of products/services offered by your company. • C ll t ti f hi h i (C C ll t )

3• Calls to action for higher conversions (Come see, Call now, etc…) • Encouragement to visit, stay, be apart of • Personal testimonies by Evander Holyfield • Pictures of your company posted in our photo section • Featured on Twitter and Facebook • Data aggregation for future promotions 1

2

The goal of marketers in the past was simply brand awareness, target mass media and reap the benefits. However,in today’s competitive market the game has changed. Today’s savvy marketers know that the name of the game is toy p g g y y gcreate conversation, communicate directly, and add value by differentiating yourself.

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• Presenting Title: your company presents “EVANDER 2.0” • Live On-Air Commercials: Live on air Evander creatively informs viewers of

your amenities, services, and hospitality. • Product Placement: a unique way to showcase your companies product on air • Named Interactive Contests: interactive fan contests to receive autographed

merchandise, spend the day with “Evander”, etc… brought to you by

1

2p y g y y• Affiliated Marketing: fan email responses, letters, live fan chats, etc…

presented by • Named Events: your company name autograph signings, youth center visits,

family fun day, meet and greets, youth boxing clinic, etc… • Segment Sponsorship: this portion of “EVANDER 2.0” is brought to you by • Canvas Cove/Ring Post Sponsors: canvas covers and ring posts with your

company logos prominently displayed • Equipment Sponsors: company logos displayed on workout equipment

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• Equipment Sponsors: company logos displayed on workout equipment • Clothing Sponsor: Logo displayed on apparel worn during workouts • Transportation Sponsor: Vehicles with magnetic signage prominently

displayed • “Shout Out” Sponsor: Fans have a chance to interact with “Evander” by

clicking the shout out button presented by your company and logo which submits a message for him to respond live on air.

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We support our advertisers and sponsors through an ambitious publicity outreach initiative launching

“EVANDER 2.0” on www.CelebsLive247.com with a press conference and multimedia news release

through PR Newswire, a service that reaches 5,700 media points, more than 5,000 Web sites, databases

and online wire services, and tens of thousands of registered journalists and bloggers. We are

distributing to and through video portals including: YouTube, Google Video, Yahoo! Video, Metacafe,

AOL Video, MSN Soapbox, Blinkx, Revver, Clip Syndicate, Broadcaster and other portals with a potential

audience reach of more than 30 million. Press releases are tagged for del.icio.us, Technorati, Digg,

Google, Yahoo!, reddit and newsvine; a “Forward to a friend” e-mail option for viral marketing. The

multimedia press release will include 400 words of content describing the program and encouraging

recipients of the information to watch via a link. We are including five minutes of video (Quick Time or

Windows Media Player), two images and up to five PDF or HTML links to supporting content such as

Evander Holyfield highlight reels and statistics. We will continue to deliver relevant news items, updates

and pitches to media on an ongoing basis throughout the course of the program.

Data Aggregation, Content Management and Training

This will include news highlighting the technology behind the program, training specifics and tips, etc. as

well as opportunistic pitching of reporters working on relevant stories as identified through editorial

calendars and expert databases. As part of this, we will develop and maintain targeted media lists, create

content (releases, pitches, backgrounders, etc.) and distribute through our worldwide media contacts.

We will track and report all coverage, providing links to enhance the site’s offering and presence. While

sports media will be a priority, we also anticipate business media covering marketing, production and

technology will garner awareness, and value for our partner organizations and sponsors.

Social Media Networking

We will be engaging fans through social media including regular Twitter and Facebook updates and

select video feeds aimed at driving traffic to EVANDER 2.0 via www.CelebsLive247.com and we will be

designing skins for popular social networking sites, post updates and respond to comments, spreading

word of the project virally through our expansive social network. We will be making posts as a ghost

writer for Holyfield and work with him to make posts to preference.

THE REAL DEAL’S CUSTOMER DRAWING POWER CAN ELEVATE YOUR BRAND TO INCREASED SALES AND GREATER PROFITABILITY!

ACTORBOXERDANCERSPOKESPERSONENTREPRENEURHOLYFIELD

Holyfield is a household name, announcing multiple products on TV, such as Coca Cola and

Diet Coke. He also has a video game Evander Holyfield's Real Deal Boxing released for

Sega Genesis and Sega Game Gear. In 1996 Holyfield was given the opportunity to carry

the Olympic torch when it was on its way to his hometown of Atlanta for that year's Olympics.

He founded Real Deal Records which signed the briefly successful group Exhale. In 2007,

Holyfield released the Real Deal Grill cooking appliance via TV infomercials. Holyfield's

popularity has led to numerous television appearances. His first television show appearance

was the Christmas special of the Fresh Prince of Bel-Air in 1990, playing himself. In 2005,

Holyfield came in fifth place on ABC's Dancing with the Stars with his partner Edyta

Sliwinska. He also made an appearance on the original BBC Strictly Come Dancing

"Champion of Champions" showdown, which featured the final four teams from the 2005

edition of the British series, plus two celebrities from spinoff versions, paired with British

professional dancers, one featuring Holyfield paired with Karen Hardy, and Rachel Hunter

paired with Brendan Cole. Holyfield also had minor roles in three movies during the 1990s,

S f S N R h d Bl d S l ( hi h h l d d) HSummer of Sam, Necessary Roughness, and Blood Salvage (which he also produced). He

made a guest appearance on Nickelodeon's Nickelodeon GUTS during its third season in

1994. He appeared once in an episode of Phineas and Ferb. On August 13, 2007, Holyfield

was confirmed to participate in a boxing match at World Wrestling Entertainment’s Saturday

Night's Main Event. In late 2007 and early 2008, Holyfield was

among a number of celebrities to be doing television ads for

the restaurant chain Zaxby's Holyfield appeared as himselfthe restaurant chain Zaxby s. Holyfield appeared as himself

In the 2011 remake of the movie Arthur as well as endorses

a fitness center chain that bears his name in India.

TAKING REALITY PROGRAMMING TO THE NEXT TAKING REALITY PROGRAMMING TO THE NEXT LEVEL WITH LIVE FOOTAGE STREAMING ONLINE

AT WWW.CELEBSLIVE247.COM

CHANMEDIA24/7 INC.TIM CHAN 760.554.9368

SAM BALDONI 541.292.4080

WWW.CHANMEDIA247.COM

WWW.CELEBSLIVE247.COM