The Celemi Message Platform

Our Message Platform

A message platform will serve as an internal

reference document for everyone at Celemi –

including the people that join our team after today.

It is a platform for our communication

It will answer the questions what, why, and how.

Our Values

Committed OpenTrustingCreative

We are committed to all of our stakeholders –

our customers, our fellow colleagues, our

partners, our suppliers and our owners.

We are committed to delivering exceptional value.

We are perceptive, reliable and business minded.

We build and maintain relationships.

We understand the conditions in place.

We look beyond our own part of the process.

We take responsibility through to the end.

We keep our promises and promise what we can keep.

What we mean by Committed

We are open-minded and communicate in

a fair and straightforward way.

We collaborate and encourage teamwork.

We communicate expectations on behavior,

performance and rewards in a clear way.

We listen and take appropriate action.

We share the reasoning behind our decisions with others.

We have simple, clear and logical processes

and policies, supporting involvement.

We are not afraid to voice any issues and concerns.

We are open to new and exciting ventures.

We like breaking new ground.

At Celemi, there is a supportive culture that gets the best out of

everyone. We collaborate with each other. We cooperate between

our disciplines as well as with external organisations and people.

We are open in the sense that we try to be transparent -

internally. This means that we aim to operate in a way that

makes it easy for others to see what actions we perform.

What we mean by Open

We trust in people’s abilities, and respect the

competencies and responsibilities of others.

We encourage individuals to take the initiative and ownership.

We show respect and care for individuals.

We empower people to become self confident,

creative and independent.

What we mean by Trusting

We strive for new, bold ideas and perspectives – we live and breathe creativity.

We are open to new perspectives on things.

We are not afraid to challenge our client’s brief.

We are specialists in exformation.

We go for simplicity and clarity.

We seek inspiration from many different areas.

We have a physical work environment that inspire creativity.

We make people feel invited.

Our texts reflect empathy.

We do not use “school book” instructions.

We write short and simple.

What we mean by Creative

Mission statement

We use The Power of Learning and serious fun to move people and organizations to higher levels of performance.

Our Vision

We are the Global Leader in Creating Value through Engaging Learning Methods.

We strive to be (the) thought leader in engaging learning methods. Together with our customers, we “created this space” and “continue to develop this” by challenging ourselves and be challenged by our customers. (?)

We attract the most talented people and partner organizations to work with us. Financially, we want to be the fastest growing change and learning company with the highest turnover and margin in the industry.

At the core of our methodology and our philosophy, The Power of Learning, is the ability for people to create their own learning through:

Exploration and Discovery

Interactivity between people

Competition

Customers We empower people with insight to become more effective. We empower the organization to change through aligning, engaging, and empowering their people to move in the same direction.

CSP’sProviding leading solutions and a global network to help grow your business.

EmployeesWe provide an opportunity for growth and learning.

OwnersWe continuously grow our business, hence increasing the value of the company.

Leadership

Engaged Learning

Values

At Celemi, we are passionate about making

change happen. Our learning solutions engage

people’s hearts, minds, and hands, so that they

can, and want to, make a difference – leading

to desired results for your organization.

We’ve designed Serious Games

since 1985, helping clients move their

people and guiding their organizations

towards higher performance.

We have offices in Sweden, the United

States and in China as well as partners in

more than seventy countries worldwide.

We work with leaders all over the world

– Siemens, IKEA, Skanska, Airbus

Group, and BASF are clients of ours.

Find out more: www.celemi.com

Aligning, empowering and enabling

– to make change happen.

Who we are

Positioning statement

We help our clients implement change, using business simulations and experiential learning.

Managing Change

To make change happen, we create simulations that help companies involve people’s hearts, minds, and hands.

This way, people feel motivated and engaged to change their mindset and move in the same direction, leading the organization to higher levels of performance.

Our learning journeys appeal to the whole person; they touch the heart, engage the mind and activate the hand.

What we mean by Touch the heart

It takes courage to face change. People need

to feel motivated – emotionally as well as

intellectually – to take on new challenges.

To learn, people must feel and be

engaged. It is when we awaken people’s

curiosity that they will truly learn.

We believe that we have to inspire people’s

desire to learn, so that they feel inspired to

acquire new knowledge. When people are

truly involved, their inner motivators kick in…

and The Power of Learning is unleashed.

This is when change happens.

It may be difficult to push or pull people in a

certain direction. But, if you’re willing to share the

why, what and how behind a change initiative, you

can build involvement and understanding – and

invite people to take on the challenges at hand.

That’s why it’s so important to involve

people’s hearts in a learning situation.

What we mean by Engage the mind

People learn when they are active.

Our solutions engage everyone in dialog.

They challenge people to put words on

their new understanding, and invite them to

experiment to see what would happen if…

It’s when we get to try things out for ourselves,

testing different approaches that we gain a true

understanding of how the parts fit together.

This way we can see what we need to do, in

order to make a difference in our daily work.

At Celemi, our job is to help people, at all levels, see

the big picture and get the same view of things.

This is when they can make sense of the different,

smaller parts that make up their day-to-day work.

We bring key issues and concepts into

context, and challenge people to think

about causes and consequences.

Because, it is when people understand

how things fit together and work, that they

can turn their knowledge into action.

What we mean by Activate the hand

Our solutions help

Leaders that need to make change happen.

Leaders who need to engage, align, and empower people.

When people are engaged, aligned, and empowered – change will happen.

Our Tagline The Power of Learn- ing

The Power of Learning is the core concept

we use when creating our solutions.

It involves learning through scenarios and

storylines where participants are faced with

challenges relevant for their business realities.

By taking part in our solutions, participants of

all levels get an opportunity to try, fail, learn

from mistakes and hence develop a deeper

understanding of business decisions and their

consequences, relating to their businesses.

All the while having serious fun!

What we mean by The Power of Learning

Celemi Apples & Oranges™

Celemi Cayenne™

Celemi Decision Base™

Celemi Entreprise™

Celemi Livon™

Celemi Livon Lite™

Celemi Performance™

Celemi Sales Endeavour™

Celemi Tango™

Celemi Medici™

Business finance for everyone

Securing project success

Pulling in the same direction

Stay ahead in a changing world

Differentiate or die

The power of the customer

Exercise your business mind

Winning sales navigation

Success through people

Creating conditions for breakthrough innovation

Celemi Product Taglines

AppendixThis appendix aim to provide you with a key to the core terms and concepts used thourhgout this document.

Message platform Summary and Communication Goals

Vision Statement

Mission Statement

Summary of our goals with the message platform, how the messages in the platform can be used (in all communication situations)

The Vision Statement exists to inform our people on the vision for Celemi; where we want to be. It’s a forward-looking statement - 3-5 years out - clarifying where we are going.

The reason we have a vision statement is that if we manage to clearly communicate the vision across Celemi, we can flow well as a team. Everyone will know what to reach for. (Celemi already has a vision statement, see table below)

Our mission statement clarifies our reason for being

It is an internal statement

It gives clarity around our purpose; both individually and as a team.

It answers “Why do we go to work?” “We have a mission, and that mission is…”

We can use it to evaluate our efforts and make sure that they are aligned with our central purpose

It establishes how we achieve our vision

Our mission is what we then try to live every day

Both mission and vision statements guide the other parts of the message platform (we need them for aligning Celemi around a central vision and purpose)

Positioning statement (internal)

Tagline (external, written)

Taglines per product

The positioning statement answer the question; “what do we do better than anyone else?”

It should generate interest and clearly communicate what makes us different or special

Bringing it about, we can ask ourselves:

• What do we do?

• Who do we do it for?

• Why is our approach different from the competition?

• What will out customers get out of it?

“Celemi creates business simulations for multinationals.

Unlike BTS, Celemi makes the world a better place by…/

Our Point of Difference/. “

What makes us different – what separates us from our competitors?

“Slogan”

Useful vehicle/s for reinforcing our core message

To be included in the message platform as well as a description of how they should be used.

Reinforces our message and help audiences understand what we’re all about.

Descriptive.

Effective with business-to-business companies like Celemi (that do complicated things)

Helps us, and customers, understand what we do in an interesting and engaging way.

Same as above, but per product

Small descriptive texts used on the web, in presentations of various sorts, case studies, news, sponsorships, ads, in speaker’s programs and so on. Will be used frequently.

Important for brand consistency.

Content could be:

What we do

Who Celemi serves

How long we have been in business

Where we are based

How many people we employ

Where you can go to find more information

Lengths: 50, 100, 150 words

Who we are

© Copyright 2015 by Celemiab Systems AB. All rights reserved.