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CELESTE MURPHY
Do whatever you do - INTENSELY!-Robert Henri
Ask me about these three market and brand strategies!
My name is Celeste Murphy and I’m pleased to introduce you to some of the creative strategies I have directed over the past few years.
Paranoia is Good!
Perception Rules
Consistency Pays
A MODERN LAUNCHAfter years of research and development, it was time to introduce our new brand. Spring of 2013, saw the release of these unique, modern, custom homes. Consumer insights gathered during the initial research phase helped us create a style guide for our new brand. We brainstormed the perfect name, developed the logo, font, color schemes, tone, messaging, and style of campaigns. Our final concepts introduced our value proposition and communicated how our product was different from our competition. Ever since then, Evoke has been a runaway success story.
NEW BRAND LAUNCH: EVOKE MODERN HOMES
A NEW VIEWWhen developing the new Evoke website, we wanted to create a site that was gorgeous, full of beautiful imagery, rich with information and simple to use. While it has a lot of information, the user interface makes the process of interacting with and learning more about Evoke easy and interesting, starting with the first visit, and every visit thereafter. As a result, users have a real awareness of the Evoke brand and lifestyle and can deep-dive into product quality, differentiators and related information.
EVOKE WEBSITE: EVOKEMODERN.COM
A BRAND NEW WORLD:We were excited to launch our new website design after almost a year in development! The new site is prettier, faster, easier for users to navigate and easier for us to manage. The use of beautiful photos and imagery combined with lots of white space, created a best-in-class website like no other builder. The results were impressive--bounce rates went down, time on site went up and conversions increased. Launching this new website was one of my favorite projects and I am extremely proud of the final outcome.
QUADRANT HOMES WEBSITE
SMART MOVE ADVANTAGE: YOU BUY OURS. WE’LL RENT YOURS.Our Smart Move Advantage campaign: You Buy Ours. We’ll Rent Yours was one of our most successful campaigns. We implemented this promotion during the decline of the housing market and needed to find a market niche that would separate us from the competition and help buyers with their new home purchase. The campaign crossed over while modifying our brand look. Essentially, Smart Move Advantage allowed buyers to purchase a new Quadrant home while we rent their current home for up to two years. This campaign was so successful that it helped us achieve our sales goals in 2012 and 2013 and we ended the campaign in 2014 because we no longer needed this hook to attract buyers.
SMART MOVE ADVANTAGE
Billboard
Questions:
Wendy YoungBroker Outreach Manager
(425) [email protected]
What happens at the Night of the Stars? It all starts from the best view in town…the Columbia Tower Club. Some of the evening’s events include Casino Games, Fabulous Gourmet Food, Cocktails, Prize Give-a-Ways, Dancing, Electronic Games such as Golden Tee, Dance Dance Revolution, Electronic Dart Boards, a Fortune Teller, Palm Reader, a surprise appearance by... the King and more!
You should have received an electronic invitation where you and your guest can RSVP. We will count you in when you RSVP.
Your Parking will be validated. Please bring your parking ticket up to Night of the Stars registration table. Please do not leave the parking ticket in your car.
NOTE: The parking garage only has a 6 foot clearance. Please plan accordingly.
Cocktail attire please.
Quadrant Homes has partnered with the Vintage Park Hotel near the Columbia Tower (within walking distance). There is a VIP Rate of $149 per might for a beautiful Standard King. Please call either 1-800-KIMPTON or our local number at 206-516-5097 to make your reservations or use the following link for reservations: https://gc.synxis.com/rez.aspx?Hotel=26765&Chain=10179&group=12260100773
EXTRA GUESTS:Because this is an exclusive event, only those who have received an invitation and their guest (1 guest per invitee) are invited (must be at least 18 years old).
The Columbia Tower boasts the most breathtaking views of the dynamic cityscape of Seattle. Look across Puget Sound and below to the millions of lights sparkling like diamonds - 76 floors below.
Where:Columbia Tower Club701 5th AvenueSeattle, WA
When:January 27th, 2012, 7:00 pm
Night of the STARS
Save the DateFriday, January 28th. 7pmColumbia Tower Club
In appreciation of your contributions in 2010,Please join us for an evening in celebration.
Formal invitations will be sent via email.
Friday, January 28th at 7pmThe Columbia Tower Club
701 5th AvenueSeattle, Washington
Cocktail AttireComplimentary Valet Parking
For Details Please Visit:QuadrantHomes.com/stars
Agent Milivinilli20202 NE 195th Place SWSuite 1600Seattle, WA 98044
Quadrant Homes14725 SE 36th StreetBellevue, WA 98006
Evening includes:
Cocktails & Hors d'oeuvresDancing
Casino GamesFortune TellerGame RoomMoney BoothDoor Prizes
NIGHT OF THE STARSThe event to end all events was held each January atop one of Seattle’s glorious venues—Space Needle or Columbia Tower. This gala event featured fabulous food, dancing, gifts and games. Exclusively for real estate agents who sold a Quadrant home in a calendar year, this star-studded event was a highlight for agents throughout the Puget Sound. With over 500 attendees and a $50K budget, my team and I created the ultimate experience by selecting the perfect venue, developing a fun and fabulous theme, and creating an unforgettable evening for our guests.
NIGHT OF THE STARS
CONCEPTWe hired the award-winning design firm, Callison to help us create a platform for a customer-centric sales experience that aligned with our brand. Based on the platform, Callison provided a design a-kit-of-parts that was flexible and scalable across multiple locations. Overall design principles were outlined to maintain consistence of experience from location to location. We took Callison’s creative concepts and compiled a team to execute on this design. Callison was so impressed with our execution, they submitted our designs for a national award.
A Perfect Fit: • Ten fresh floor plans range from 1900 up to even 2900 square feet and all include three very distinct and very memorable elevations.
• Open and connected spaces bring the outdoors in, making you almost one with nature. In a very relaxing way of course.
• Thoughtful and efficient second floors provide lofts and master bedrooms with spa-like baths, just in case you need to escape for an hour or three.
Bothell, WA
ELEVATION - LOCATION GRAPHIC, REVEAL TO SECOND LAYERSCALE 3/4"=1'-02
CALLISON: A RETAIL DESIGN EXPERIENCE
CALLISON COMPLETION: AWARD WINNING, BEST-IN-CLASS SALES OFFICE DESIGN
Bill Boucher-Consultant 425.999.1900 [email protected] former supervisor
Erin Fowler-VP Marketing, Sound Built Homes 425.766.3397 [email protected] former supervisor
John Potter, Fusion [email protected] partner
Wendy Young-HR Generalist 3, at Recology, Inc. 206.369.6592 [email protected] former HR Generalist and colleague, Quadrant Homes
Kimi Fish 971.254.1226 Kim�[email protected] Colleague
Janelle Brulotte 425.864.0142 [email protected] Colleague and personal reference
Thank you for the opportunity to showcase my work.Some may think me a pie-in-the-sky overachiever-I prefer to call myself a neurotic winner - an opportunist who dreams in full color,chasing the objective and reaching the �nal goal.
I have a hunch that the executives of this company are made up of the very same stu�!
Best wishes to all. May success always be found at your doorstep.
REFERENCES
CELESTINA [email protected]
