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Centina Systems Confidential
Driving Ethernet Service Revenue
Anand GonuguntlaCo-Founder & CEO
Centina Systems Confidential
NO! I CAN’T BE BOTHERED. WE’VE GOT A BATTLE TO FIGHT!
Too Busy To Adapt!
Centina Systems Confidential
Centina Systems Confidential
Quad Play to Mono Play
Centina Systems Confidential
Competition
Centina Systems Confidential
Is this sustainable?
OPEX75%
CAPEX25%
Centina Systems Confidential
Stay Ahead
Centina Systems Confidential
Build on Strengths
Reliability
Service Quality
Reach to Customer
Centina Systems Confidential
Invest in Agility
Network Tools Process
Centina Systems Confidential
Infrastructure Transformation
Users Access Core Data Center
DC
DCOLT
MSAN
LTE
IPV6
Ethernet
Compute
Storage
Centina Systems Confidential
Worldwide Ethernet Services
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Demand driven by• Enterprises• Cloud Services• Mobile
backhaul
Business applications for Ethernet Services include Dedicated Internet Access (DIA), Ethernet Private Lines, Ethernet LAN / VPLS, and Ethernet access to other network services (e.g., IP/MPLS VPNs, Frame Relay, etc.).
Centina Systems Confidential
Agile Ethernet Services
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Virtual Private Line
Private Line
DIA
Inherent advantages• Native format• Statistical Multiplexing• Low Cost• Operational Simplicity
Challenges• Shared Service• Require SLA Management
• ITU.T 1731
Centina Systems Confidential
Agile Tool - SLA Management
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Centina Systems Confidential
Agile Tool - Customer Portals
• Self-Service• Transparency Customer Interface• Allows Customers to track SLA Adherence
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Centina Systems Confidential
Current ICT Environment
Access Core IT Data
Centina Systems Confidential
Agile Process - No Silos
Centina Systems Confidential
Customer Benefits
• Self-Service• Real-time Portal• Transparency in
relationship with CSP• Better Customer
Experience• Improved value of
Service and Relationship
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ICT Provider Benefits
• Low Cost Infrastructure
• Proactive• Meet Customer
demands• OPEX reduction• Improve bottom
line
Centina Systems Confidential 19
About Centina Systems
• Founded in 2006 with HQ @ Dallas, USA• Operations in USA, Europe and Asia• Sole focus on ICT Provider market• Market leading Innovation in Service Assurance,
Network Performance and Fault Management.
Centina Systems Confidential
Improved Network Performance
Customer Portals Differentiates Service
Improved QoS
Proactive problem notification
Reduced downtime and faster MTTR
Service Level Agreement Conformance
How We Help Our CustomersImproved services and proactive customer management
Superior Customer Experience
Improve Speed to Market of new Services
Guaranteed Services to Customers
OPEX savings with process improvements
Centina Systems Confidential
Centina Systems Confidential 22
Some of Our Customers
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Thank You!
Visit us @ Booth #25
www.centinasystems.com
Jac SimonDirector, Sales – [email protected]
