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CERTIFICATE IN BUSINESS MANAGEMENT
Batch 33/34
EXAM GUIDANCE
Outline of the Session
• Introduction to CBM Units• Structure of the Exam Paper• Time Management• MCQ Questions• Mini Case Study Questions• Essay Questions• Important Considerations• Strategies to Get High Marks• Practice Questions
INTRODUCTION TO CBM UNITS
• Fundamentals of Management
• Organisational Planning and Goal Setting
• Foundations of Organisational Design
• Foundations of Organisational Behaviour
CBM 101
Introduction to Management
• Nature and Scope of Marketing
• Marketing Mix Elements
• Segmentation, Targeting and Positioning
• Marketing Research and Consumer Buyer Behaviour
CBM 102
Marketing Principles
• Introduction to Financial Accounting
• Financial Statement Analysis and Interpretation
• Introduction to Management Accounting
• Forecasting and Budgeting
CBM 103
Introduction to Managerial Finance
• Fundamentals of Human Resources Management
• Recruitment and Selection
CBM 104
Essentials of Human Resources
STRUCTURE OF THE EXAM PAPER
• PART A (Compulsory)– Question 01
• 10 MCQ Questions [1*10 = 10 Marks]
– Question 02-04• Essay Questions/Mini Case Study Questions/Calculations
[10*3 = 30 Marks]
• PART B (Select any three questions)– Question 01-04
• Essay Questions/Calculations [20*3 = 60 Marks]
TIME MANAGEMENT
Total Time for the Paper (3 hours) 180 Minutes
Total Marks 100
Time per Mark 180/100 = 1.8 Minutes
Example:
For a 10 Marks question: 1.8*10 = 18 Minutes
MCQ QUESTIONS
General Guideline
Example:
Richard is a leader who involves his employees in the decision making
process, and provides guidance for them. The leadership style practiced by Richard can be considered as,
a) Autocratic b) Democratic
c) Laissez-faire d) Transformational
Unit/Subject Area Number of Questions
Introduction to Management 4
Marketing Principles 3
Introduction to Managerial Finance 2
Essentials of Human Resources 1
MINI CASE STUDY QUESTIONS
Example:
Coca-Cola is one of the most valuable brands in the world, offering consumers a wide range of carbonated soft drinks. They offer different product variants to different countries, and follows a competitive pricing strategy to be ahead of their main competitor, Pepsi. Coke products are sold in over 200 countries, thus having an extensive distribution network, making it easier for customers to access their products. Further, Coca-Cola pays heavy focus on advertising, which includes TV advertisements, and sponsorships.
Discuss the elements of the Marketing Mix (4Ps), by referring to the practices of Coca-Cola.
ESSAY QUESTIONS
General Guideline
• Read and understand the requirement.
• Follow the ICC method
– I= Introduction –introducing the concept (define)
– C= Content – provide content based on the question
– C= Conclusion – conclude linking back to the question
• Always write examples
Example:
Explain the different levels of management, briefly stating the core roles expected from each.
IMPORTANT CONSIDERATIONS
• Understand the command words
• Properly select questions
• Read all the requirements carefully
• Complete answering the questions
• Manage time effectively
• Use examples whenever possible
• Write in clear handwriting
• Apply theory when answering questions
• Do not try to be too neat
• Answer all sub parts of a question in one page
• Provide sufficient length based on allocated marks
STRATEGIES TO GET HIGH MARKS
• Practice as much as possible
• Attempt all the questions
• Manage your time
• Re-check answers if any additional time
PRACTICE QUESTIONS
MCQ QUESTIONS
1. Which one of the following refers to the managerial skill of working well with, and motivating other people?
a) Technical b) Human c) Conceptual d) Informational
2. Which one of the following can be considered as an attribute of a leader?
a) Focus on tasks and actions b) Stabilises status quo
c) Empowers followers d) Programme oriented
3. According to Maslow's hierarchy, the highest level of need can be identified as,
a) Safety needs b) Social needs
c) Physiological needs d) Self-actualization needs
MCQ QUESTIONS
4. The Finance Manager of ABC Ltd. has 6 subordinates who are reporting to him. This is a characteristic of which key element of the organisational design?
a) Span of control b) Formalisation
c) Chain of command d) Departmentalisation
5. A vehicle manufacturer operating based on the belief that customers will prefer products which are widely available and highly affordable is following the;
a) Production concept b) Product concept
c) Selling concept d) Marketing concept
6. Apple had introduced the 8 GB iPod Touch model to the market for USD 599 in 2008, and subsequently reduced it USD 399. This situation is an example for,
a) Market penetration pricing b) Psychological pricing
c) Market skimming pricing d) Value-based pricing
MCQ QUESTIONS
7. Which one of the following is an example for a convenient product?
a) Milk powder b) Furniture c) Insurance policies d) None of the above
8. ________ concept states that the revenues and expenses should be recognised for the financial period in which they occur, irrespective of the date of payment or receipt.
a) Accrual b) Going Concern c) Dual aspect d) Periodicity
9. If the current assets of a company amounts to $12,000, inventories amounts to, $3,000 and the current liabilities amounts to $ 8,000, the Quick ratio of the company would be,
a) 1.5 b) 1.125 c) 1.875 d) 0.889
10. Persuading or attracting employees of rival organisations with attractive offers is referred as;
a) Employment Exchanges b) Raiding or poaching
c) Employee referrals d) Campus recruiting
MINI CASE STUDY QUESTION
Microsoft is one of the leading companies in the world, offering various technological services to their clients. The company believes that their employees play a major role in their success; thus focuses extensively on their recruitment process. Currently, applicants are recruited through job postings on Microsoft’s website, or LinkedIn, or through referrals and recommendations. The recruiters will then sort the applications and resumes, and invite the applicants for the next step if they are shortlisted.
Identify the internal and external sources of recruitment practiced by Microsoft, and briefly explain the benefits and limitations of each.
ESSAY QUESTIONS
1. Explain different leadership styles, by briefly providing strengths and weaknesses of each style.
2. Write short notes on the following.
a) Managerial Roles b) SWOT Analysis c) Porter’s Five Forces
3. Briefly explain the bases of segmentation, by providing suitable examples.
4. Differentiate between management accounting and financial accounting.
5. Describe different selection methods an organisation could use to choose suitable employees.
CALCULATIONS
XYZ Ltd. is in the process of preparing budgets for the last quarter of 2019. The company sells a single product at USD 20 per unit. Budgeted sales units for October, November, and December 2019 and January 2020 are estimated to be 5,000, 7,000, 9,000 and 8,000 respectively.
Closing finished goods inventory for September 2019 is expected to be 600, and the finished goods inventory at the end of each month for the last quarter is expected to be 10% of the budgeted sales units from the following month.
Prepare the monthly sales budget (in Dollars) and the production budget (in units) for the last quarter of the year 2019.
