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Page 1: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from
Page 2: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from
Page 3: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from
Page 4: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

Contents

PROLOGUE ......................................................................... 1

CHAPTER 1

Eagles fly alone .......................................................................... 8

CHAPTER 2

Earning Wealth is a Team-Sport .............................................. 11

CHAPTER 3

Is Your Business a Fidget Spinner or a Circus Wheel? ............. 14

CHAPTER 4

Be Brutally Honest About Yourself to Yourself ....................... 17

CHAPTER 5

Desire is the root of all suffering shopping ............................. 20

CHAPTER 6

The Law of Distraction ............................................................. 23

CHAPTER 7

The Ultimate Secret ................................................................. 26

EPILOGUE ..........................................................................33

Page 5: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

PROLOGUE

Rohan tapped his foot impatiently while sitting on the

tattered office bench outside the interview room. His mind

was a maze of ambiguous questions: What would they ask

me? Am I prepared for them? Would they be like the

thousand unpardoning ones he had been answering for

months now? Or, would they come up with something

new to embarrass him? Or was it his life which had

become a catalogue of aborted attempts and terrible

failures that no matter what he was been asked, it seemed

to him a merciless arrow ripping through his heart? One

definite and constant question that haunted him was,

“Why?” Why was he facing defeat in every field he laid

his hands on? Why had he changed his career plans so

frequently, not once or twice, but thrice, over a short span

of time? While he sat, immersed in a plethora of thoughts

with make-believe situations hovering around his head,

his name was called aloud by the peon.

The interview didn’t last for more than fifteen minutes or

so and it turned out that the scenario inside wasn’t much

opposed to what Rohan had been dreading while sitting on

the bench outside. He dragged himself out of the room

pretty much sure of the result of the interview, kick started

his care-worn rusty old bike, and headed home. By now,

he was well versed with the phone call he would be

receiving after a few hours from a prudish office lady who

in a smooth, flat tone, would intimate him of the

company’s ill fortune in not being able to appoint him,

and then ironically wish him a good day. It was past six,

when he reached his one BHK flat which he now called

1

Page 6: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

home. He emptied the brown mail box which looked pre-

historic now and half-heartedly collected the few letters

stuffed into them. He shuffled through the letters which

gave him no hope or rejoice. Two of them were official

rejection letters from the companies he had tried his luck

in the last week, one was his bank statement which almost

made him laugh in disappointment and the last one was a

warning letter from Mr. Ahuja, his landlord, who stayed

abroad, reminding him that it was his last week to pay the

rent or he would be asked to move out. Rohan almost

laughed and cried at his own predicament.

He reached his bedroom with heavy steps but did not

bother to switch on the lights. He did not like the lights

during such times, because he felt that the lights glared

into his eyes, and jeered and mocked him for being so

helpless. He rested his head backwards at the foot of the

bed. The monotonous, dusty fan gyrated in tedious circles.

He felt claustrophobic; nauseous. He kept staring blankly

at the ceiling. His condition had worsened over the years,

since he started working at the IT Company. He recalls

how Pritesh, one of his cunning, self-centered, colleague

had falsely accused him of double-dealing with one of the

customers which led to a SIR (security incident reported)

being raised against him. He was asked to resign in a few

days. His thoughts then wander off to the days he started

working at his father’s shop as a last resort after having to

resign from the job. He had never in his wildest dreams

imagined that his life would take such drastic turns. He

obviously wasn’t following his passion because keeping

track of the types and price tags of garments was not his

thing. He had bigger dreams for himself more because he

was a star student in school and almost everybody,

including Ma and Baba were sure of his brilliant ventures

in the time to come. It was beyond his comprehension the

2

Page 7: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

downhill journey his life had taken. He could see the pain

in Ma’s eyes and disappointment in Baba’s when he

moved back home to join Baba in his business. Baba’s

dreams for his son were shattered. His determined

endeavor to bring up his son in the best way possible fell

apart. It tore him apart watching the silent, sometimes

screaming pain-stricken eyes of his father which could

never reach his lips. These thoughts haunted him day and

night while he monotonously went about displaying sarees

to middle-aged women and girls. Two years passed this

way until he finally realized that it had been enough.

He moved out of his father’s house and took the apartment

where he was now staying at a minimum possible rent

from the money he had earned while working at the shop.

From the one month at IT Company that paid him in

pennies, he could barely save any money. This led him to

take a major step in his career which he now terribly

regretted. Rohan’s over-confident, manipulative neighbor

Mr. Damani, who apparently had been investing in the

stock market since the age of 19 and had earned a great

profit, advised him to do the same. Thus, he had started

gathering all the information he could about the

companies he could invest in from the newspapers,

magazines, annual reports of the companies, etc. and had

finally gathered the courage to invest. He borrowed some

money from Mr. Damani himself and gave his luck a shot

by investing in the shares of a popular automobile

company after studying its management and performance.

But, the clouds of ill-fate darkened quickly and in a few

days Rohan regretted his decision before he finally

realized what a blunder he had made. It was too late

before he realized that the stock market was not for people

like him whose bank balance was nearing a zero. It’s a

risk laden venture, and people ought not gather their life

3

Page 8: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

savings and borrow money desperately to put it into the

stock market. His present situation was an outcome of all

these circumstances. He had no money in his pockets and

survived on whatever little his father sent him.

Meanwhile, he kept trying his luck in every company he

could and went from door to door begging for a job. He

was tired and his eyes became heavy with sleep but his

mind could not stop procrastinating and projecting fearful

images of the uncertain future.

He had fallen asleep and only a few minutes after, he

woke up because of a dazzling white light blinding his

eyes. The light was hurting his eyes; he stood up rubbing

his eyes absolutely disgusted. Staggering across the floor

of the room he reached the door of his bedroom. Or at

least what appeared to him the door of the bedroom.

His door directly opened outdoors rather than into his

drawing room. It was quite early in the morning. The sun

was shining brightly but he felt no heat. It didn’t feel like

any other day. The breeze that blew across his face

soothed and calmed his tormented heart in spite of the

scorching sun. The whole setting was surreal and he felt

like it was like the first day of the world, the first day of

his life. Everything seemed so new, so fresh. After

basking in the serenity, Rohan spotted the source of the

white light that had engulfed his house and woke him up.

He began walking towards what seemed like a cloud of

glowing light and after a while walked through it. What he

saw next baffled him. He found himself standing on the

shores of a sea; a dreamy sea with a rhythmic pulse to it

unmatched by any other part of nature. It was a sight

beyond this world. The waves were crawling gently to his

feet. As he looked across the wide stretch of the sea it

rumbled and asserted its dormant strength. The waves that

4

Page 9: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

gushed seemed so comforting to him. He kept walking a

length on the sea shore- aimlessly. He did not want to stop

but did when he spotted a man clad in brown at a distance.

This man resembled a good old grandpa straight out of the

story books. As he went closer, he observed the little

man’s brown trench coat and hat. There was something

extremely attractive about this old man that instantly

likened him to Rohan. His pure white whiskers and

wrinkling pink cheeks reminded him of his own

grandfather. There was an instant smile on Rohan’s face

as he approached him. The little old grandpa too greeted

him with the sweetest smile ever. It seemed as if he had

been waiting for Rohan. The old man appeared a perfect

gentleman. He greeted Rohan with the classic English

formal handshake and then lifted his hat slightly. Rohan

was about to introduce himself just when the old man

looked straight into his eyes with a twinkle in his own,

and spelled his name for him. The old man had the

funniest and yet the brightest glitter in his eyes. What a

charming old man, thought Rohan. Just when Rohan was

about to ask the old man how he knew his name, he turned

his back towards Rohan, folded his hands behind him and

started walking along the shores. He knew he had already

mesmerized this young man who had started walking

behind him.

“Rohan Chaudhury, 30 years old, only child” the old man

began “Struggled for a year in IT, then business, then

stock market” he continued smiling, “but failed terribly

every single time”. “Need to support family, want to give

your parents a better life, give them what they deserve and

yet have no idea how to do it”. Rohan was flabbergasted.

This old man had just put into words all the deepest,

darkest truths of Rohan’s life and the mirror the old man

seemed to be holding against Rohan, glared right into his

5

Page 10: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

eyes and made it unbearable for him. Before the shock-

stricken Rohan could frame a word from his gaping

mouth, the old man began again, “Family is pressurizing

you to get married, and you do not want to disappoint your

parents and yet are aware that all this is impossible for

you”. “All your friends have settled in their lives, the ones

who were better than you in school, even the ones who

were not so good, but you have no clue what to do with

your life. What is the secret of success, the criteria for

earning wealth; the formula that your friends have gotten

their hands onto and has eluded you is all you need to

know. Right?”

Slowly and steadily, Rohan framed the word “How?” He

could not blink his eyes. This man was not only

acquainted with the happenings of Rohan’s life, but also

his inner turmoil, thoughts and conflicts. “How, when,

from whom, these are less important questions in life. I

am going to relate to you the ways every successful

person on earth got to creating wealth for themselves. I

will take you through every aspect that has had immense

contribution in making them what they are today and each

will reveal to you how to earn that wealth that has escaped

from your hands every time in spite of your ambition and

hard work”.

“But, but, what do you expect from me in return?’’ asked

Rohan. “Owing to the fact that you know it all, you must

also be aware of the fact that I have no money to offer you

for your help. Can I do something for you in order to

return your favour?” The needy and desperate Rohan had

now learnt to make such bargains. “Well, of course you

can. You can pass on this information to another Rohan in

need. What’s nobler than making life better for others?

6

Page 11: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

Why do you think I am helping you?” winked old grandpa

and teased Rohan. “Let’s begin young Man ….”

As soon as the old man says so, the entire background

changes to a cliff-top with eagles circling over their heads.

Rohan is once again left transfixed and stares at the old

man with awe. The old man seems to ignore Rohan’s

amazement and begins narrating to him the first secret.

7

Page 12: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

CHAPTER 1

Eagles fly alone

There will come a time on your journey to wealth when

only YOU will believe it is going to happen. It is during

those times when you may feel lonely and even scared

during those times because people around you may not

agree with your idea. But, in these moments of deep self-

conviction in your career you can’t afford to ignore your

calling. If then you show the confidence and courage of

standing alone and pursuing your idea, you will rise above

the crowd, just like an eagle that soars high above all other

birds.

Being part of the flock and following the herd is easy and

comfortable. But it is a trap; it keeps 90% of the people

away from financial freedom.

The metaphor of an eagle is apt to understand the case of

leaders and wealthy individuals. Eagles, the powerfully 8

Page 13: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

built birds of prey, don’t fly in flocks like crows or

pigeons. They fly solo and are ranked at the top of the

food chain as apex predators. Similarly, leaders and

wealthy individuals also have the courage to make their

journey towards success all by themselves, following their

own intuition.

“Don’t be afraid of being outnumbered.”

Just like an eagle knows its exclusive strength and soars

high above all other species of birds, wealthy people are

never found chiming in with a crowd that takes comfort in

playing the victim and justifying their failure by blaming

it on their circumstances, economy, government, or

people. Wealthy people are found standing exclusive in a

social gathering because they don’t agree with the mob

mentality which is ostentatiously in support of negativity,

difficulties, problems and challenges in life all the time.

One cannot be identified with crows, if they want to be an

eagle i.e. elite and influential.

When clouds gather, unlike other birds that prefer to take

cover, an eagle gets excited. It uses the stormy weather to

its advantage, spreads its mighty wings and soars above

the dark clouds. Wealthy people do the same. They relish

challenges, take them head on, and using them to their

advantage grow bigger and beyond the crisis.

Flying at a high altitude enables the eagle to have a

broader view of the horizon beneath. Keeping eagle’s eye,

wealthy people too, keep the broader picture in mind and

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Page 14: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

don’t pick up small battles lest they miss their primary

aim.

As soon as the old man finishes the last statement, the

background once again changes and now they are standing

in an empty football stadium. This time, Rohan is not

taken aback or doesn’t stare at the old man for an

explanation; he keeps his amazement hidden and pretend

to getting used to such jump scares by now.

10

Page 15: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

CHAPTER 2

Earning Wealth is a Team-Sport

The first mistake a lot of people make is focusing too

much on their job or business thinking it to be the only

factor for wealth creation. What they fail to perceive is

that, wealth creation is not an individual-sport but a team-

sport.

Accumulating wealth is like playing a game of football.

Just like football involves several players, each fulfilling

their role, in the wealth game too, five players or

components are needed, and your job or business is just

one of them. To win, the skills of all the five components

have to be harnessed.

The first player in the game of wealth creation is your

Primary Income which plays the same role a striker plays

11

Page 16: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

in the game of football. The striker has the primary

responsibility to score goals and win the game for the

team. Similarly, your primary income, which is the main

source of income that you earn from your job or business,

contributes the maximum in the wealth game. An average

person spends more than 30 years of his/her life in his/her

job or business, and if the job is paying well or the

business is booming, you stand a chance to win the wealth

game faster.

The second player is your Lifestyle. The kind of lifestyle

you lead drives your personal expenses and also

determines whether you are rich or wealthy. A wealthy

person keeps his/her lifestyle in check and thus has a

control on their expenses, whereas a rich person’s

earnings and spending are almost equal. No matter how

many digits you earn, if you spend lavishly on your

lifestyle, you can’t win the wealth game.

The third player is your Savings. Saving money is like

building a dam on a river. The accumulated water behind

the dam builds potential energy which could be used to

power your future goals. Your savings also acts as the

safety net in case of emergencies. While there already are

numerous theories on how much you should save and

how, following one simple rule i.e., make saving your

habit and spend what is left after saving will ensure you

success. Learn the art of resisting the temptation to spend

even if the sky is showering wealth.

The fourth player is your Investments. A good primary

income and the saved money will only be valuable when you

start making informed investment decisions. It’s almost

every day that we hear stories of people losing their hard-

earned money in real estate, stock market, Ponzi scheme or

ill-thought-out business ventures; all because

12

Page 17: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

they made rash investment decisions. The only way to

make sure that your hard-earned money is not flushed

away is to think a thousand times before you leap. Every

good investment that you make buys you a day that you

don’t have to work. Your investment is the goose that will

lay golden eggs for you. And it’s never too late to start

investing.

The fifth and the final player is your Passive Income. It is

the income that you generate from the investments which

you made and it doesn’t require your effort and time. It is

your money working for you. For example, interest on

your bank deposits, rental income from real estate, royalty

income from a business and the like. Once your passive

income crosses your annual expenses, you achieve

financial freedom. Passive income is similar to the goal

keeper in the game of football. As long as the goal-keeper

doesn’t let the ball pass into the net, the match is not lost.

Even before the old man finishes the statement, Rohan is

already awaiting the background to change, and as he had

anticipated they find themselves standing in the middle of

a circus ring in front of a circus wheel. It’s time now for

the third secret.

13

Page 18: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

CHAPTER 3

Is Your Business a Fidget Spinner

or a Circus Wheel?

Once a fidget spinner is set in motion, a slight tap

occasionally can keep it in motion, no extra effort is

needed. Successful people run their businesses following

the mechanism of a fidget spinner. They systemize their

business in such a manner that their active involvement

isn’t necessary, but a tap once in a while can keep it

moving. This is critical to add scale and growth. It also

prevents business owner from getting drained out which

small business owners often succumb to.

“If your business depends on you, you don’t

own a business. You have a job.”

14

Page 19: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

Not only is the mechanism of a fidget spinner

incorporated in running a healthy business, its structure

becomes a model for its growth as well. The sole role of

the entrepreneur is to make steps towards growth of

his/her business and this requires a healthy balance of

three heads of business quite similar to the three ends of a

fidget spinner. The three heads of business would be the

dreamer (entrepreneur), the supervisor (Manager), the

doer (Technician). The responsibilities of each of the

heads shouldn’t overlap. The entrepreneur should be free

to explore new markets and new opportunities. The

manager should be focused on robustness of operations

and quality control. The technician should be a delivery

champion; he is the one who does the actual work which

involves interacting with the clients.

Your business shouldn’t be a draining one, but an

enriching one. An outsider’s outlook towards the business

will ensure that the business doesn’t end up driving you.

When the business starts taking control of you instead of it

being the other way around, you become the person tied to

a circus wheel and soon before you even realize, this

wheel transforms itself to a hamster wheel.

One of the most successful businessmen in the financial

world in India was once asked about the most important

role a businessman has to play in any business. This guy

was a versatile investor, a businessman and a deal-maker

and before corresponding to the question he bore in mind

more than 40 years of his business experience. He replied

that the most important role of a successful businessman

was ‘to take decisions’, everything else, he said, was

details. As a businessman if you are not subject to making

decisions, you are running a stagnant business. The

primary role of a businessman is to look around for

15

Page 20: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

opportunities where decisions need to be made and start

making those. Ask yourself how many decisions you

make every day. It is not important if your decisions are

right or wrong because honestly no one makes correct

decisions a 100% of the times, making one is what makes

all the difference.

“A businessman’s primary function is to take

decisions.”

For the fourth secret, Rohan was bracing himself for a

visit to some out of the box place once again, but contrary

to that, this time, he finds himself in an empty room with

just a mirror in front of him. His curiosity now reaches

peak wondering how a mirror can be a secret to wealth

creation. He impatiently waits for the old man to disclose

it to him.

16

Page 21: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

CHAPTER 4

Be Brutally Honest About

Yourself to Yourself

Self-awareness is the single biggest way towards success

and wealth. If you are aware of your potential, about your

likes and dislikes, the job that gives you the thrill, you are

already a step ahead than the others. Your self-awareness

will echo in the decisions you make financially, you will

find your calling, start learning from them, and ultimately

ace it. This uniqueness of your personality will eventually

channel wealth creation.

“You can lie to the whole world but not to

yourself.”

Let’s trace back how most of you started. Everyone was

born unique; the universe wanted it to be that way because

it wanted each of you to explore the mysteries of life and

find the truth in your own unique way. It was expected of

each one of you to exhibit differences in your thoughts,

actions and personality. In your infancy, you were eager to

be unique. But as you grew up, you were constantly

instructed and guided by your relatives, your parents, your

teachers and by society in general, to live your life a

certain way based on their own experiences and

17

Page 22: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

perception. You stopped listening to your intuition. The

safety and comfort that you felt from not having to be

accountable of your own fate because of all the instructing

made you never question it. But this is not what the

universe had planned for you, and in the process you start

going against it.

After years of blending and conforming, one day you have

an epiphany that you are not enjoying what you are doing.

Initially you shrug it off assuming that something must be

wrong with you because the advice of your parents or

teachers backed by experience cannot be faulty. But after

a while you constantly start feeling a fish out of water at

your workplace. You start losing the enthusiasm to give

your best shot at work, and realize that your passion is

rooted in something else. You also realize that you aren’t

financially strong and aren’t creating wealth for yourself

too. Meanwhile, the appraisal system at your workplace

brands you as an underperformer. This serves as the last

nail in the coffin because you know that you aren’t that

bad an employee. You set out to satiate your inquisitive

mind, and after a lot of digging and talking to a life coach,

you finally figure out that your passion lies in

photography and not engineering. And with that

realization, you also become self-aware that this is no new

information to you, deep down in your heart you had

always known it from the very beginning but suppressed it

because you had faith in someone else’s plans for your

career rather than your own. The universe tried to make

you aware of it an umpteen number of times through your

intuition, but you didn’t pay any heed to it, and kept

ignoring your calling for years if not decades.

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Page 23: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

“What if your whole career and life has been

wrong?”

This is the story with almost every one of you who are not

following your dream or not earning enough in your

current occupation. An honest self-assessment of your

strengths, weaknesses, natural talents, and ultimately

listening to your heart could have made you much happier

and wealthier.

By now, Rohan had a tour of pretty unusual places which

had no link with one another, and although he had been

trying to guess the places till now, after the visit to the

room with a mirror he gives up the guesswork, and

submits himself to get surprised. And it does surprise him

because he finds himself standing in the middle of a

shopping complex with people bargaining for products all

around him. Before, Rohan can even adjust to the

surrounding, the old man begins with the golden words of

wisdom once again; the fifth secret.

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Page 24: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

CHAPTER 5

Desire is the root of all suffering

shopping

You earn from the exchange of your goods and services

for money in the market place. This exchange is possible

due to the desires of the customers to make a transaction

with you and you have to tap those desires to function the

exchange. But here is the kicker. This desire is not

something that your customer has control over or in some

cases is even aware of. They may not even be able to tell

you what is that they desire. So how do you make a sale?

What you need to first understand is that your customer’s

desires are rooted in his/her deeply seeded expectations.

These expectations in turn are something that is a part of

his/her personality, their attitudes, beliefs, emotions, the

sub-conscious, etc. This is why marketing executives

spend truckloads in profiling potential buyers. Once this

understanding of the personality of your client is clear,

their emotional and perceived needs are the exact spots

where they are hit at through advertisements. This is why

most of the business enterprises offer ‘Sale!’ to tap the

customer’s soft spots. Any marketing person can back this

up that most of the discretionary shopping is emotional

rather than rational. Before the customer can even begin to

realize or think about the rationality of the purchase, the

credit card is already swiped.

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Page 25: Certified Executive Wealth Coach in Mumbai, India | Wealth ...acquainted with the happenings of Rohan’s life, but also his inner turmoil, thoughts and conflicts. “How, when, from

The instance your product or service clicks with any of the

deep-seeded expectations of the customer’s subconscious,

they have made their decision.

“When the value is clear, decisions are easy.”

The main contribution is made by the sub-conscious

while the conscious mind takes a back seat, and once the

decision is made, the conscious mind is informed which

can then verbally let you know whether you have sold

the product or not. If the client is stalling, and trying to

buy time before making a decision, that must be the hint

for you. There is no deciding later if the sub-conscious

mind is in control, the decision is impromptu. If you

wish to earn wealth in any business, you need to

consider the subconscious mind of your client as your

‘customer’ and not their logical mind.

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As soon as the old man finishes explaining the fifth secret,

the entire background changes and they find themselves

standing in the middle of huge infinite grassland with a

50-storey giant movie screen gradually coming out of the

surface of the earth at a distance. The screen was playing

Bruce Lee’s fight scene from the movie ‘Fist of Fury’.

Rohan is enthralled. The old man starts narrating the sixth

secret.

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CHAPTER 6

The Law of Distraction

Studies show that an average person today gets distracted

every 3 minutes. And once distracted, it takes 11 minutes

to re-focus. Studies also show that most unsuccessful

businesses tried to dabble into different things instead of

focusing on one thing at a time. Tom Monaghan, the

founder of Domino's Pizza when asked the secret to his

success said that he had a fanatical focus on doing one

thing well. James Cameron when asked how he managed

to produce the two highest-grossing films of all times,

‘Titanic’ and ‘Avatar,’ he revealed that focus had a lot to

do with it. He said ‘You've got to be super focused like a

laser to get anything worthwhile’. When he was making

Avatar, he kept his focus on it for four years.

If you want to get anything worthwhile done, commit

yourself to keeping distraction at bay. Focus on one thing

at a time instead of trying to make your business a Swiss-

Army-Knife that can perform a lot of functions. In

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addition to long-term focus on your primary goal or

product, there is also a need for short-term concentration

where you just keep your head down and get things done.

“Starve your distractions, feed your focus.”

We all know the effects of a focused mind. In fact, in our

childhood, we learnt that a convex lens is used to

concentrate sun’s rays on a small surface and sometimes

we improvised the sheet of paper with our skin only to

feel the heat. But the crux is, focus was functional here

too.

There is a well-quoted story about Bill Gates and Warren

Buffet who are sitting at a dinner table where the host asks

them about the single most important reason for their

success and wealth. Both the legends simultaneously said:

‘FOCUS’. Not only them, there are other influential

people who said the same thing and some even put it

above intelligence.

Lack of focus also explains why the Law of Attraction

doesn’t work for most people. Today humans are

channeled by their fears rather than their desires. They get

easily distracted by their observations of the present

reality rather than keeping faith in their desired future.

Thoughts like- it’s not there, I don’t see it coming yet, it’s

not working – result in focus on the lack rather than on

abundance.

“What you focus on expands.”

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As soon as the old man finishes the words, ‘what you

focus on expands’, the background changes and the old

man brings them back to the seashore. The old man

gestures Rohan to take a seat on the sand, while he

himself sits in front of him. They remain in silence for a

few seconds while Rohan contemplates the information

imparted to him. The old man finally breaks the silence

and offers Rohan to ask any specific questions he had

about wealth creation. The old man thought Rohan’s

questions could be shared by millions of other struggling

people who may also want to learn how to earn wealth.

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CHAPTER 7

The Ultimate Secret

After getting acquainted with the 6 secrets, Rohan realizes

that the old man is none other than God himself. Rohan

didn’t want to lose this golden opportunity to ask

questions especially as the old man himself had offered.

Rohan’s first question is a pretty long one. He asks,

“Since you know it all, why don’t you make this

knowledge available to everyone who needs it so badly?

Why do you want them to struggle, suffer and toil? Why

don’t you provide a surety of wealth to at least those who

work hard, do not lose their faith and sincerity on the road

to wealth creation? A lot of people are honest and

hardworking like me but are still unable to earn wealth.

What is the point of all that pain and suffering?”

The old man realizes that if he doesn’t supplement the 6

secrets with his own personal message, whatever Rohan

takes back will be incomplete and thus of little use to

anyone. He decides to share with Rohan, the ultimate

truth.

The old man responds, “Of all the living and non-living

beings, humans are the most powerful. Humans have been

bestowed with the power to control anything and

everything on earth. Yet, if humans are still playing the

victim card and feeling ill-equipped, it is their own created

problem and not anyone else’s.”

Rohan didn’t quite understand it, so he asked again,

“What makes you feel that humans are the most powerful

creatures on earth? If they had been, most of them

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wouldn’t be poor and unhappy. In fact, most of the other

living organisms seem to be happier and more content in

their lives than humans.”

The old man in response to Rohan’s question asks, “What

is the difference between a stone, a tree, a spider, an

elephant and a human?”

Rohan was at first surprised with the nature of the

question but then decided to give it a shot, “In my

opinion, it is the ability to move i.e. motion that

differentiates them all. A rock has zero motion. Trees can

swing to some degree fixated on their position but surely

cannot move. Animals are much more mobile than trees

but have limitations. But humans have no limitations.

They can go anywhere on earth and can even explore the

universe at their fancy.”

To this justification, the old man explains, “What you call

motion is available in plenty to each one of them including

a rock.”

Rohan didn’t seem to understand.

The old man continues. “Each atom, irrespective of

whether that atom constitutes a rock or a tree or a human

being, is in a state of physical motion. If you look at the

discoveries of your quantum scientists, they all have

confirmed that every matter, whether living or non-living is made up of cells. A cell is made of molecules and

a molecule is made up of atoms. An atom is made up

of electrons, protons, and neutrons. Each atom has

electrons moving around the nucleus at an unimaginable

speed at all times. Though this motion may not be visible

to the naked eye but it is still motion. So motion clearly

can’t be used to differentiate between them. ”

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Rohan then asks, “Then what according to you is the

difference?”

The old man explains, “The key difference is the level of

intelligence or the power of thought”.

Rohan realized that it was getting very interesting.

The old man continues, “Unlike water, steam may not be

visible, but it is more powerful than water. Similarly,

thoughts are not visible, but they are much more powerful

than the crude substance we call matter. A person who is

aware of the knowledge of ‘power of thought’, will not

only be able to control all other forms of life like the

stone, a tree, lions or elephants, but also fellow humans

who are oblivious of this knowledge.”

Rohan says, “Yes, I am aware of the phrase “power of

thought,” but that doesn’t create physical objects or for

that matter wealth. So what is the use of power of thought

in wealth creation?”

The old man understood where Rohan’s inquisition was

coming from. He couldn’t resist unfolding the secret to

answer Rohan’s question.

“Just like every matter is made up of atoms and energy,

your thoughts are also made up of atoms and energy. Just

like the electrons and energy in a plant cell is not visible

to the naked eye, the atoms and energy of your thoughts is

also not visible to the naked eye. The non-visibility of

anything doesn’t prove its non-existence. Oxygen around

you is not visible to you, but that doesn’t mean that it is

not there. Take another instance, a seed has the energy to

turn into a full-grown tree but that potential energy within

the seed cannot be seen or discerned by material analysis.

It is only when the seed becomes a tree that the energy of

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the seed is materially visible. This principle in fact can be

applied to a lot of things which operate on a deeper level

than what is visible to the naked eye. Your eyes are

capable of seeing less than one percent of what is going

on in the universe at any given point. The growth of

everything begins at the level of atoms and energy, and

only when they cross a certain threshold of growth are

they visible to the naked eye. This is how it works and it

works consistently for everyone and everything”

Rohan finds it really interesting and useful. He further

asks, “Are you saying that the first step to acquirement of

wealth is a thought?”

The old man answers, “Absolutely. Thought is the seed

that you sow and the part that is visible to the naked eye is

the wealth that you have acquired therewith. Not only for

acquirement of wealth, it is the starting point of

everything, including your body. This is how all the laws

of universe work. In fact, this is the only way it could

work else there will be a big chaos.”

Rohan asks, “But where does the thought come from?”

The old man explains, “Humans have been blessed with a

brain that can generate thoughts which can control not

only their body but also helps them have material gains,

including wealth.

Rohan asks, “If I want to use my mind for wealth creation,

can you walk me through the steps involved in doing so?

It still appears vague to me.”

The old man elaborates the steps. “The source of all

growth stems from desire and your imagination is the

mother of your desire. Have you felt your desires inclined

towards the direction of wealth, happiness and freedom?”

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Rohan says, “Yes, my desires always aspire to grow more,

be happy more and acquire more wealth.”

The old man continues, “Having faith in the desire born

out of your imagination is the beginning of the creative

process. This stage is similar to the seed stage in the

growth of a plant. Its only energy and atoms at this stage

which are clearly not visible to you; but once you desire

something you have created a prototype using your

thoughts. Physical science confirms that the action of

mind plants the nucleus, which if allowed to grow

undisturbed, will eventually draw to itself all the

conditions necessary for its manifestation in the outward

visible form.”

Rohan asks, “Everyone desires wealth but not everyone

gets to see it in the material form. Why is that so?”

The old man explains. “This is for two barriers. The first

and the biggest barrier is your doubt. Your doubt strangles

your imagination and thereby prevents the expression of

creative resources lying latent in you, just as the tree lies

latent in a seed unless sowed. Your thoughts have the

privilege to either crush your desire or to believe in it.

This might happen when your thoughts find your desires

to be too good to be true and hence crush it. To prevent

this you need to have trust in your desires by putting in

every particle of faith possible. The difference between

trusting your fears and trusting your desires is the

difference between poverty and wealth.

Second, you often don’t demonstrate the patience required

for the results to manifest. You focus too much on your

current observed reality than on what is going to manifest

in future. You keep on concentrating on the lack and

scarcity of it because that is what you observe in your

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current life. At times, in your haste to get the results you

also employ wrong methods which eventually kill the

seed. The result in either case is the same i.e. you end up

creating a fresh prototype of an opposite character to your

desire, which therefore nullifies the one first formed,

destroys it, and expropriates its place.

Rohan asks, “Are you sure it is that simple?”

The old man smiles, “Yes. It is on this law that the entire

universe runs. It has to be simple for every matter whether

living or non-living to use it. It is the humans themselves

who have complicated things.”

Rohan asks, “Can you elaborate how humans have made it

unnecessarily complicated?”

The old man explains, “Most humans have deeply

ingrained beliefs that have been ruling them for centuries.

These beliefs are based on fear, self-doubt, scarcity, lack,

and numerous false beliefs about acquirement of wealth.

Your thoughts seldom question these beliefs and worse

still harbors them.

I hope a time comes when your thoughts start discarding

these old beliefs and start conquering your unfounded

fears leading your thoughts to become creative. Once you

achieve creativity, your desires, which you yourself

acknowledged craves for growth, will have its way. After

getting rid of this hindrance, your thoughts will channel

your desires with utmost keenness and conviction which

further your nerve endings will communicate to the blood

vessels and ultimately it reaches every atom of your body.

Since an atom is an energy field, it will pass on the

message to all associated atoms in the universe and thus

begins the process of physical manifestation of material

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things you desire. Perpetual vigilance against limiting

beliefs is the price of wealth creation.”

Rohan is delighted and thankful. He can’t resist asking for

the last piece of advice. “Anything else that you believe I

should know about wealth creation?”

The old man says, “Amongst all matters, living and non-

living, humans are the only ones who have personified me

and beg things from me. In fact, an honest analysis of past

and present will reveal that no one was a beggar before

man came into the existence and this is how it was

supposed to be. You are entitled to the wealth that you

desire. Begging for it is not an option, and from me is

further obnoxious. I am not what you perceive me to be. I

am an energy field like the rest of you. In fact, I am a part

of you. Let me tell you, I am YOU.

Rohan is taken aback by the “I am You” statement of the

old man. He reaches to hug him but only catches hold of a

gust of wind. The old man had disappeared.

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EPILOGUE

Rohan wakes up full of clarity, knowledge and

confidence. He meets all his friends and shares with them

the insights from his dream about acquirement of wealth.

He doesn’t stop at just spreading the information but

actually applying it to his own life. With the positivity that

he woke up, the first thing he did was to start believing in

his capability from the core of his heart. From that day

onwards Rohan began his journey towards wealth

creation. Knowing what he knew now surely gave him an

edge over others, but success didn’t come easy to him

even with this knowledge. It took him a while to self

assess where his passion lay, and what was lacking in him

when he appeared for these interviews. He met with life

coaches and found out that he wasn’t supposed to be

working under someone but start his own company. His

parents supported him in all his decisions and thus Rohan

began planting that thought which would ultimately lead

to his success.

After realizing the course his life had to take, and planting

the thought, he started watering the seed of thought daily

and nurtured the growing plant with care and precision.

There were times when he was on the brink of self-doubt,

but with the help of his family and acute determination, he

managed to get over those moments and follow the advice

of the man from his dream. Whomever he had shared the

insight, might even have doubted the authenticity of the

secrets, but Rohan didn’t let any negative energy break his

determination. He kept working hard day and night trying

to set his business.

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Once his business began running, he didn’t let his success

get to his head instead, lived a very simple lifestyle, and

once again decided to venture into the stock market. The

scar from the last time was still fresh in his memories, but

he was not ready to let that affect his goals. He got over

his fear, and this time, he took calculated risks based on

his experiences and not some hearsay.

The road has been bumpy and full of hurdles, but Rohan

hasn’t let himself get distracted or lose hope and faith in

himself. Following all the steps that the old man had

intimated, Rohan now awaits the fruits of his gardening.

He has already started profiting from his business, and the

investments, though a risky business will bear him fruit in

the future. The entire journey will take him years, but he

has already set his wheel of fortune in motion and will

benefit from it in the near future.

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