ch 1 mice new.ppt

8/11/2019 ch 1 mice new.ppt

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Learning Objectives

Define the basic concepts, structure and

operation of the event industry

Appreciate the significance of the industry to

oneself and update industry knowledge

Gain basic knowledge on the beginnings and

developments in the MICE industry in the

Philippines and the international community


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What are Events?

public assembly for the purpose of celebration ,

education, marketing or reunion.

Events can be classified on the basis of theirsize, type and context.

Event management is the application of projectmanagement to the creation and developmentof festivals, events and conferences.


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What is Event Management?

Event management is a process of organizing aprofessional and focused event, for a particulartarget audience. It involves visualizingconcepts, planning, budgeting, organizing and

executing events such as fashion shows,musical concerts, corporate seminars,exhibitions, wedding celebrations, theme

parties product launching etc. It is a goodcareer option which does not require muchinvestment and offers a lot of independence

and flexibility


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Categories of Events: Size & TypeEvents can be classified into four broad categories based on their purpose

and objective:

1. Leisure events e.g. leisure sport, music, recreation.

2. Cultural events e.g. ceremonial, religious, art, heritage, and folklore.

3. Personal events e.g. weddings, birthdays, anniversaries.

4. Organizational events e.g. commercial, political, charitable, sales,

product launch.

eisure e

Personal

events

Org

al e


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Types of Meeting

I ntroduction to Hospitality, John

D Clinic: Workshop-type educational experience in whic

attendees learn by doing

D Forum: An assembly for the discussion of commonconcerns

D Seminar: A lecture and a dialogue that allow participanto share experiences in a particular field

D Symposium: An event at which a particular subject isdiscussed by experts and opinions are gathered

D Workshop: A small group led by a facilitator or trainer


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Developm ent of theIndustry


Walker

D People have gathered to attend meetings,conventions, and expositions since the

ancient timesIJ Mainly for social, sporting, political, or religious

purposes


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eve opm ent o t eIndustry


Walker

D Associations go back many centuries to theMiddle Ages and before

IJ The guilds in Europe were created during the MiddleAges to secure proper wages and maintain workstandards

IJAssociations began in the United States at thebeginning of the eighteenth century, when RhodeIsland candle makers organized themselves

t t


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eve opm ent o t eIndustry


D Meetings, incentive travel, conventions, andexhibitions (MICE) represent a segment of thetourism industry that has grown in recent

years

D MICE tourists spend about twice the amountof money that other tourists spend


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Event Size

Mega events for

internationalmarkets

Hallmark events to increase the

appeal of aspecific tourismregion

Major events

attract significantlocal interest & lanumber ofparticipants, as was generating

significant tourismrevenue

Minor events feshistorical, MICE, amany other

community event

Meet & Greet Services


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Mmeetings

Iincentives

Cconferences

Eevents

Meet & Greet Services

Transfer Arrangements

Destination & Venue Options

Hotel Accommodations

Teambuilding & Ice Breakers

Tailor-Made EntertainmentsDestination RecommendationsAir Ticket Booking/Coordination

Recreational Activities

CSR Programs

Dining Options

After-Dining Fun & ShoppingRegistration & Hospitality Desk

Video, Sound & LightEquipments

Stage & Backdrop Design andProduction

Professional Coordination &LogisticsOff-site Venue Recommendations

Tailor-made Themed DiningThai, International & Various Tailor-Made Performances

Theme Planning, Dcor & Ambience Facilitation

Cor orate Souvenirs & Awards


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The Meaning and Importance of theMeeting, Incentives, Convention and

Exhibition Industries

Meeting: designed to bring

people together for the

purpose of exchanginginformation to discuss a set of

agenda or do a particular

activity; does not include

exhibits


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Meeting Set-Ups

Set-Ups Theater style

Classroom style

Boardroom style


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The Meaning and Importance of the MeetingIncentives, Convention and Exhibition

Congressregular or periodic gathering

of people who belong toreligious, cultural,

professional or other

associative groups. This isoften staged to shed light ona particular question, subject

or issue.

Convention:an event in which

meetings are combinewith exhibitions.

Conferences can beacademic, medical,

business, training aninternet conferences


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The Meaning and Importance of the MeetinIncentives, Convention and Exhibition

Industries

Incentive:an activity to encourage the

participants to increase

production or solve

problems within anorganization.

Conference When any group get

together to exchangviews and

consequently toconvey a message,open a debate or givpublicity to someopinions or issues

such as climatechange


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Seminars are educational events for the

training of managers andemployees. Most seminars are

not comparable with boringlectures. Interactivity is the k

T e Mean ng an Importance o t


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T e Mean ng an Importance o tMeeting, Incentives, Convention an

Exhibition Industries

Exhibition: an event

designed to bringtogether providers ofproducts, equipmentand services in anenvironment in which

participants candemonstrate theirproducts and services toa group of participants.

Culinary ArtsExhibitRoot CropsExhibit

Trade fairs: a

enormous openinshowcase your recent productscustomers business part

Event managemetrade fairs is wcompanies showtheir most reproducts services.


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Event

Meeting

Congress

Convention

Conferenc

e

Frequency

Regular or asneeded

Regular

As needed

As needed

Exhibition

No exhibit

Can be withexhibit

Can be withexhibit

No exhibit

Size, typeof

attendance

Small groups

For membersonly on a

representational

basis

Members inbigger groups

No membershiprequired; smaller

than congress

Pu

Discu

Rquesti

Delibestab

policiestrate

For stu


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MI E in the Philippines


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Event Management for Tourism, Sports, Business and MICE:

A Philippine PerspectiveBy Maria Arlene (Bam) S. Tuazon-Disimulacion

Books Atbp. PublisMandaluyong City, P

Tourism Competitiveness ofSelected ASEAN Countries (2009)

(Source: World Economic Forum Report, 2009)

COUNTRY

OVERALL INDEX

SUB-INDEX

Regulatory

Framework

Business

Environment and

Infrastructure

Human, Cultural and

Natural Resources

ASEAN

Rank

Overall ASEAN

Rank

Overall ASEAN

Rank

Overall ASEAN

Rank

Overall

Singapore

1

10

1

6

1

5

3

23

Malaysia 2 32 2 42 2 38 1 14

Thailand

3

39

3

70

3

40

2

19

Brunei Darussalam 4 69 4 99 4 47 5 60

Indonesia 5 81 8 113 5 79 4 40

PHILIPPINE 6 86 5 85 7 89 6 70

VSietnam

7

89

6

92

6

85

8

76

Cambodia

8

108

7

111

8

113

7

74

History of Meetings Incentives


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History of Meetings, Incentives,Conventions and Exhibitions

Exhibition

World Exposition in the middle of 19thcentury

Great Exhibition in England (1851) World Expo (1970)

Meetings & Conventions

Congress in Vienna (1814-15)

1stconvention bureau was established in Detroit (1895)

Destination Management Association International claims to be t

largest association of convention and visitors bureau (CVBs)

MICE in the Philippines

International Monetary Fund (IMF) Meeting in 1976 held in Mani

Asian Institute of Tourism (AIT) was established in same yeargranting unit degree of the UP System

Philippine Convention Bureau (PCB) was created (PD 867) and wreorganized and renamed Phil. Convention & Visitors Bureau (PC

The Growth of the Meetings Incentives


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The Growth of the Meetings, IncentivesConventions and Exhibition Industry

Factors of Growth:

Meeting planners association: education, traveagency

Airline industry: commercialized charter/jetairplane

Lodging industry: hoteliers

Convention centers: PICC; CICC industry andassociation affairs since 1980s


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Conference centers: modern restaurants,

recreational facilities

Meeting technology: video projectors,

microphones, Wi-Fi ready environment

Ground handlers: transportation, sightseepackages, banquets, hotel reservation

Career opportunities are in the followin


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Career opportunities are in the followinIndustries:

Event Management

Event Management Consultancy

Hotel, travel and hospitality Industries

Advertising Agencies

Public Relations Firms

Corporations News Media

Non profit organizations

Integrated marketing communications companies


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Chapter Test: sheet of pap

What is an EVENT?

What are the parts of anevent?

Explain why MICE is an

important sector of tourism Differentiate: meetings,

convention, congress, and

conference

Documents

ch 1 mice new.ppt