Ch 9 Powerpoint[1]

8/8/2019 Ch 9 Powerpoint[1]

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-Bingo

-Football-Jeopardy

-Sink or Swim

-Undecided

Go to the corner that represents your choice.-Try and persuade your classmates (nicely) to

join your corner.





http://www.youtube.com/watch?v=mxE

Sw0lY0CE



The official endorsement of a candidatefor office by a political party.

Requires momentum, money, andmedia.





The master plan candidates lay out toguide their electoral campaign.

Includes where they will go, how they willspend money, what they will talk about,and so on«



2-4 people at each celeb name postedaround the room.

create a campaign strategy.¾ simplified version

3 Points to focus campaign on¾ 1 must be a political issue (ex: pro-choice, pro-war,

etc«)

¾ 1 must be Free State related (ex: pro open lunch,

allow students to wear hats, etc«)¾ 1 is your choice (should be related to celebrity,

funny)

1 person will present these to the class



The Caucus Road

¾ Open to all voters registered with party.

¾ Used to selected delegates.

¾ Pyramid¾ Iowa-1st caucus=media extravaganza



Now we will narrow down our candidateselection by using the same method we

learned from the caucus. So, go to the celebrity that you would

like to be a delegate for.

¾ Again, use persuasion to get your peers inyour corner.



The Primary Road

xVoters choose the nominee or delegates pledged to the

nominee.x Started by turn of the centuryreformers.

xOpen or closedxNew Hampshire-1st

Primary=media extravaganza



Evaluating the Primary and Caucus

System1. Disproportionate attention to the early

ones.

2. Prominent politicians find it difficult tomake time to run.

3. Money plays too big a role.

4. Participation in primaries andcaucuses is low and unrepresentative.

5. The system gives too much power tothe media.





On front of paper

¾write which celebrity fromour final round you would¶prefer· to campaign for.



Campaign Manager

Speech Writers

Researchers

Advertising Specialists

¾ On your paper, write your name and thennumber your preference for the above roles.





Caucus

Primary

Disadvantages to current system

U.S. vs. Other Countries

Money, momentum, and media

¾ Media focuses on polls, strategy, andspeculation«..NOT issues



McGovern-Fraser Commission

¾ greater inclusion from women,

minorities, youth, and other groupsin delegate

¾ More primaries



Superdelegates: About 15% of delegateseats in the Democratic Party are held

for party leaders.

Frontloading: States moving primary

dates to earlier times in order to getmedia attention



Federal Election Campaign Act¾ Law to reform campaign finances

Federal Election Commission¾

Administers and enforces campaign financelaws

Buckley v. Valeo

Soft Money

x Contributions (with no limits) used for party-building expenses or generic party advertising

x Have been banned



Created by law in 1974 to allowcorporations, labor unions and others to

donate money to campaigns.

¾

must report their contributions to the FederalElection Commission.



Over 4000 PACs donating over $220million

Critics are concerned that PACs maycontrol what the electoral winners do

once in office.

However, most donate to candidateswho already support their issues



Must have ´enoughµ money

to campaignspending more than your

opponent does not assure

victory



Largest Expenditure in CampaignBudget: television advertising

Direct Mail-sending info to andasking money from people on lists



endorsements from celebrities and otherwell-known people.

Example: Oprah·s endorsement of

Obama; Michael Jordan and Hanes; anylocal celebrity or well known community

leader's public endorsement of acandidate for office.



often referred to as "attack ads,"the TV, radio and print

advertisements make assertions

about the opponent in a variety ofunflattering ways.

This advertising strategy is used bya candidate primarily to create anegative impression of one'sopponent.



Use of popular symbols to create a positiveconnotation for the candidate or the use ofnegative or controversial symbols to createa negative connotation of one's opponent.

Example: Positive: Ads that feature pleasantmusic, beautiful outdoor country or ruralscenery, happy families, playful children,successful teams or businesses etc.

Negative: Talking about an opponent's

record with ominous music in thebackground, using black and white photos,visually shocking images such as oil spills,home foreclosure, car accidents, prisonbars etc.



Use of statistics, often in a one-sided

manner; the omission of information that

is crucial to drawing an informed andbalanced conclusion.

Example: 95% of citizens surveyedsupport Mrs. Jones for City Council; "Timeafter time, my opponent voted againstlegislation that would have supportednew jobs in our community."



An attempt by a candidate to appeal to theaverage voter as just "one of the people."

Example: Any candidate ad where he or she appears with no jacket or suit,

shirtsleeves rolled up and/or wearing asweater. Usually doing everyday task suchas shopping at the supermarket or walkingdown a street or "visiting" with neighbors.

Another technique that fits this category isone where the candidate does not appear in the ad, but "average´ people on thestreet stop to talk about the candidate.



Usually the first type of ad used in acampaign, these spots are designed tointroduce a candidate to the voters.Needless to say, like any introduction, these

types of ads are almost always very positive

Example: Ads use images and phrases thatare virtually impossible not to like such as:

"Working for your family," "Building a BridgeTo The Future," "Saving Our Schools´"ImprovingAmerica" "Saving Social Security""BuildingOne America" etc.



Similar to card stacking, this is an

attempt to convey a sense of

momentum and to generate a positive"everybody's doing it so you should too"

mentality.

Example: Large groups of peoplegreeting a candidate or carrying signs insupport.



leader of the campaign

coordinates all the information they

receive and plans the strategies of thecampaign

coordinates the advice that he or she

receives from the other players in thecampaign and decides what to do

makes the final decisions



Must write and record a speech for their candidate

Focus on issues-do NOT just state them Exciting and informative

Know your audience

First few lines should grab attention Should be about 2-3 minutes long



Get information on your candidate andanswer all provided questions

Provide information to advertising andspeech writers

Find mudslinging material on other

candidates Why should people vote for your

candidate?



effectively use television, radio, and print tothe candidate·s advantage

uses knowledge of the voting public andthe issues that are important to thosepeople

needs accurate information fromresearchers

Will create at least 4 different ads¾ Use any media

¾ Each must be a different form of the followingtypes of ads



Formal nomination of party·s candidate

Used to be a big deal

Today, we already know who is going towin

Less media coverage



Still important to the parties¾ Massive send-off for candidate

Party Platform¾ drafted before the convention by a

committee

¾ party·s beliefs and goals

Vice-presidential nominee-¾ roll call vote,

¾ Vast majority votes for whomever thePresidential nominee recommends



acceptance speech by the

presidential candidate.



Campaigns are perceived as doing:

¾ Reinforcement

¾ Activation¾ Conversion-rarely

¾ Selective perception: people pay the mostattention to things they already agree with.



Documents

Ch 9 Powerpoint[1]