Kingston Frontenacs

#ChalkAboutIt

Analysis of Results and Future Recommendations for Brand

Kurtis Cowan

Cross Media Optimization Strategy

Individual analysis of results and future recommendations for brand ( CMOST, Channel, Analytics, content etc…)10%

There were too many different social media sources to keep track of during the execution of the “Flash Mob”.

Two of the nine platforms were stand alone because they didn’t need any help from other outlets. Those two outlets were Twitter and Facebook because it is easy to reach the audience we were looking for as a marketing team.

I felt that the cross media optimization was well done.

Cross Media Optimization StrategyOpportunities

Individual analysis of results and future recommendations for brand ( CMOST, Channel, Analytics, content etc…)10%

We should have decreased the number of social media platforms in order to focus on the logistics of the assignment as a whole.

We could have used traditional media sources, but everyone one had the same mind set of social media is our only option.

An earlier startup time to the project would have allowed for accounts to be created specifically for “ChalkAboutIt”.

ChannelsFacebook Posted map of locationStarted off slow, due to lack of exposure to the community, stronger near end which made this social media the most successful.25 “likes”Shared other social media channels content simply because it is the largest channel and reached the most people.All other forms of social media were posted within Facebook to help spread the word.

TwitterDuring the event Tweets of “K”s were uploaded.We used personal accounts because of more followers/influenceGood tool for flash mob because it would keep the number of people who knew about it to a minimum while reaching a lot of people.

Instagram50+ photos10 followersWeren’t reaching right demographicWeren’t able to @ChalkaboutitMore followers would have been betterIt was good to use cross media optimization (Twitter & Facebook)Wouldn’t work for small companies

Youtube173+ views on both videos about the flash mobThe video prior to the event should have been more interactive and exciting.Should have used three separate cameras for all three chalk stations to create more perspective videos.

FoursquareWorked wellNot a large social media channel in Kingston with the audience we were looking for.Three check in stations, all with pictures showing what was at the stationsGood for metricsRecommended for future because it is very measurable.

Google+Google hangout, 32 guests said they would attend the hangout. Only one guest actually attended.Posted teasers to spark interestUsed personal accounts for status updates

Pinterest4 followersPosted photos of the team & jerseys to spark interest in Pinterest communityPosted daily clues about the flash mobNot the right target marketNot recommended for the Frontenacs simply because it targets the wrong audience

SlideShare62 views for the first slideshow of the flash mob rules2nd slideshow was posted directly afterShould have tested the wifi downtown to unsure timely posts/updatesStill have more slideshow to put upEasy to share over different social media channels

Dood.lyWasn’t very successfulIsn’t a popular social media channel Hard to engage people outside of the classUsed Twitter to promote Dood.lyGot lost in the main feed of other social media channels

Analytics

Using channels that majority of our SOCIAL MEDIA class had never heard about was not valuable to the results of the project, other than the fact that we learned that they didn’t work well.

It seemed like most teams didn’t know what their purpose was and walked to each station to take pictures.

Everyone used their social media to the best of their abilities. The Youtube videos got over 170 views which was a decent statistic considering our top social media (Facebook) only had 25 “Likes”.

Content

There was not much to say about the “Flash Mob” because we wanted to keep it relatively discrete so the assignment wasn’t spoiled..

With that being said, there was great videos associated with the “Flash Mob” and photos were a key component because this project was 100% based the visual products.

Recommendations

There should have been more planning to create a “Flash Mob”.We should have stuck with something more relevant to the Frontenacs (Road Hockey).Using traditional media would be my best recommendation.Letting the students do what they wanted to do would have kept them more involved and eager to create something great.